Jay Sullivan
26 Followers 333 Followings
Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Principal
Industry
Consumer Products
About
Brands are promises to customers. If you have the right offer & deliver on your brand promise, your business will grow. Helping clients gain insights into shopper needs and helping companies grow their brands using new digital, mobile and shopper tools. Experience deepens my perspective: managing brand P&Ls (Kraft, Quaker & ConAgra); consulting on strategy (SymphonyIRI & Ipsos ASI); consulting on digital marketing technology (Epsilon). Keys to success: 1. Ask the right questions. 2. Look at the data and the competitive situation. 3. Think about needs like a customer. 4. Improve execution & delivery on the brand promise. Specialties: Shopper Marketing • Digital Marketing • Mar...
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strategy shopper mobile social consumer trends
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Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Principal
Industry
Consumer Products
About
Brands are promises to customers. If you have the right offer & deliver on your brand promise, your business will grow. Helping clients gain insights into shopper needs and helping companies grow their brands using new digital, mobile and shopper tools. Experience deepens my perspective: managing brand P&Ls (Kraft, Quaker & ConAgra); consulting on strategy (SymphonyIRI & Ipsos ASI); consulting on digital marketing technology (Epsilon). Keys to success: 1. Ask the right questions. 2. Look at the data and the competitive situation. 3. Think about needs like a customer. 4. Improve execution & delivery on the brand promise. Specialties: Shopper Marketing • Digital Marketing • Mar...
Tags
strategy shopper mobile social consumer trends
See more