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Personal Branding And Social Media

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An overview of how new media can be utilized in conducting a career search and creating your personal brand online. Provides compelling evidence as to the importance of including these methods in …

An overview of how new media can be utilized in conducting a career search and creating your personal brand online. Provides compelling evidence as to the importance of including these methods in order to maximize your opportunity for successful career development.


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  • 1. Social Media and Career Development: An Overview Image Source: http://highpointseo.com/wp-content/uploads/2009/07/social-media-for-brand-management.jpg
  • 2. What is social media?
  • 3. What is social media? Facilitates conversations
  • 4. What is social media? into dialogues polylogues (many to many) Transforms monologues (one to many)
  • 5. What is social media? From content consumers into content creators
  • 6. What is social media? Facilitates the sharing of knowledge and information
  • 7. Social Media Examples Blogs, Microblogs
  • 8. Social Media Examples Social Networking/Events
  • 9. Social Media Examples Wikis/Bookmarking/News/Opinions
  • 10. Social Media Examples Multimedia Sharing/Games
  • 11. Social Media Timeline How long have Twitter, Facebook, YouTube, LinkedIn and other social media websites been in existence? a.) three years b.) five years c.) ten years 2003 2004 2005 2006 2007 2008 2009
  • 12. Social Media Timeline May 2003 - Wordpress platform launched May 2003 - LinkedIn launched June 2003 - Second Life launched 2003 2004 2005 2006 2007 2008 2009
  • 13. Social Media Timeline May 2003 - Wordpress platform launched May 2003 - LinkedIn launched June 2003 - Second Life launched Feb. 2004 - Facebook launched at Harvard Feb. 2004 - Flickr launched Spring 2004 - “Social media” officially used as a term 2003 2004 2005 2006 2007 2008 2009
  • 14. Social Media Timeline May 2003 - Wordpress platform launched May 2003 - LinkedIn launched June 2003 - Second Life launched Feb. 2004 - Facebook launched at Harvard Feb. 2004 - Flickr launched Spring 2004 - “Social media” officially used as a term Feb. 2005 - YouTube launched July 2006 - Twitter public launch 2003 2004 2005 2006 2007 2008 2009 ??
  • 15. What does this have to do with career development? http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf
  • 16. What does this have to do with career development? 115 human resources and recruitment professionals. 81% had between 1-1,000 employees at their company. http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf
  • 17. What does this have to do with career development? http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf
  • 18. What does this have to do with career development?
  • 19. What does this have to do with career development? Have you googled your own name?
  • 20. Networking
  • 21. Employer Research - A Case Study “What can we learn about ExactTarget?”
  • 22. “What can we learn about ExactTarget?”
  • 23. exacttarget Click here
  • 24. Click here exactt arget
  • 25. exacttarget Click here
  • 26. Click here link
  • 27. Click here link
  • 28. Awes om e!
  • 29. “What can we learn about ExactTarget?”
  • 30. Your Takeaway Now what can you do to effectively use social media as an integral component of your career development strategy?
  • 31. Questions?
  • 32. Have a happy and successful career!