Social Media and
           Career Development:
              An Overview



Image Source: http://highpointseo.com/wp-cont...
What is social media?
What is social media?




Facilitates conversations
What is social media?
                into dialogues
                polylogues
                (many to many)

Transforms...
What is social media?


From content consumers
into content creators
What is social media?
Facilitates the sharing of
knowledge and information
Social Media Examples
Blogs, Microblogs
Social Media Examples
Social Networking/Events
Social Media Examples
Wikis/Bookmarking/News/Opinions
Social Media Examples
Multimedia Sharing/Games
Social Media Timeline
How long have Twitter, Facebook,
YouTube, LinkedIn and other social
media websites been in existence...
Social Media Timeline
May 2003 - Wordpress platform launched

May 2003 - LinkedIn launched

June 2003 - Second Life launch...
Social Media Timeline
May 2003 - Wordpress platform launched

May 2003 - LinkedIn launched

June 2003 - Second Life launch...
Social Media Timeline
May 2003 - Wordpress platform launched

May 2003 - LinkedIn launched

June 2003 - Second Life launch...
What does this have to do with career
                 development?




http://www.jobvite.com/Recruiting/Jobvite-Social-R...
What does this have to do with career
                   development?



115 human resources and recruitment
professionals...
What does this have to do with career
                 development?




http://www.jobvite.com/Recruiting/Jobvite-Social-R...
What does this have to do with career
           development?
What does this have to do with career
             development?

  Have you
googled your
 own name?
Networking
Employer Research - A Case
          Study

  “What can we learn about
       ExactTarget?”
“What can we learn about
     ExactTarget?”
exacttarget   Click here
Click here

             exactt
             arget
exacttarget
Click here
Click here




link
Click here




   link
Awes
     om   e!
“What can we learn about
     ExactTarget?”
Your Takeaway
Now what can you do to
effectively use social media
as an integral component of
your career development
stra...
Questions?
Have a happy and successful career!
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
Personal Branding And Social Media
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Personal Branding And Social Media

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An overview of how new media can be utilized in conducting a career search and creating your personal brand online. Provides compelling evidence as to the importance of including these methods in order to maximize your opportunity for successful career development.

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Personal Branding And Social Media

  1. 1. Social Media and Career Development: An Overview Image Source: http://highpointseo.com/wp-content/uploads/2009/07/social-media-for-brand-management.jpg
  2. 2. What is social media?
  3. 3. What is social media? Facilitates conversations
  4. 4. What is social media? into dialogues polylogues (many to many) Transforms monologues (one to many)
  5. 5. What is social media? From content consumers into content creators
  6. 6. What is social media? Facilitates the sharing of knowledge and information
  7. 7. Social Media Examples Blogs, Microblogs
  8. 8. Social Media Examples Social Networking/Events
  9. 9. Social Media Examples Wikis/Bookmarking/News/Opinions
  10. 10. Social Media Examples Multimedia Sharing/Games
  11. 11. Social Media Timeline How long have Twitter, Facebook, YouTube, LinkedIn and other social media websites been in existence? a.) three years b.) five years c.) ten years 2003 2004 2005 2006 2007 2008 2009
  12. 12. Social Media Timeline May 2003 - Wordpress platform launched May 2003 - LinkedIn launched June 2003 - Second Life launched 2003 2004 2005 2006 2007 2008 2009
  13. 13. Social Media Timeline May 2003 - Wordpress platform launched May 2003 - LinkedIn launched June 2003 - Second Life launched Feb. 2004 - Facebook launched at Harvard Feb. 2004 - Flickr launched Spring 2004 - “Social media” officially used as a term 2003 2004 2005 2006 2007 2008 2009
  14. 14. Social Media Timeline May 2003 - Wordpress platform launched May 2003 - LinkedIn launched June 2003 - Second Life launched Feb. 2004 - Facebook launched at Harvard Feb. 2004 - Flickr launched Spring 2004 - “Social media” officially used as a term Feb. 2005 - YouTube launched July 2006 - Twitter public launch 2003 2004 2005 2006 2007 2008 2009 ??
  15. 15. What does this have to do with career development? http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf
  16. 16. What does this have to do with career development? 115 human resources and recruitment professionals. 81% had between 1-1,000 employees at their company. http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf
  17. 17. What does this have to do with career development? http://www.jobvite.com/Recruiting/Jobvite-Social-Recruitment-Report.pdf
  18. 18. What does this have to do with career development?
  19. 19. What does this have to do with career development? Have you googled your own name?
  20. 20. Networking
  21. 21. Employer Research - A Case Study “What can we learn about ExactTarget?”
  22. 22. “What can we learn about ExactTarget?”
  23. 23. exacttarget Click here
  24. 24. Click here exactt arget
  25. 25. exacttarget Click here
  26. 26. Click here link
  27. 27. Click here link
  28. 28. Awes om e!
  29. 29. “What can we learn about ExactTarget?”
  30. 30. Your Takeaway Now what can you do to effectively use social media as an integral component of your career development strategy?
  31. 31. Questions?
  32. 32. Have a happy and successful career!

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