KING MagazineI have decided to use KING magazine for my research. I chosethis magazine because it is successful and it is ...
CLASHAnother magazine I decided to use for myresearch was Clash I also think this is asuccessful magazine I chose to resea...
Conventions of musicmagazines  •   Masthead  •   eye catching images  •   Taglines  •   Bright, eye catching      colours ...
Magazine front cover ideasI took inspiration from both Clash and KING the reasonI chose to research these two magazines be...
My ideas and influencesThis image shows a magazine front cover of previous issue of“Clash” and “KING” magazine. As my targ...
Contents page ideas                   This is the contents page for a                    previous edition of Clash       ...
In what way does my media product use,develop or challenge conventions of realmedia products?   My intention is to create...
How will my media product    represent different social groups?   My intentions are to have my magazine    represent youn...
What media institutions mightdistribute my product and why Since I am using both KING and Clash magazines for my inspirati...
Who will be the target audiencefor my media product?My music magazine is aimed at youngblack women aged 17-20, who enjoy h...
Stages of development part1   (original photo)This is my original    photograph of my model the location is my    front g...
Stages of development (photo)(edited photo) Secondly I edited thephoto changing the colours my modelwas wearing once I dec...
This is me refining andexperimenting with differentfonts, when I decided on asuitable font and name I triedthe different c...
Stages of development (frontcover) (Front cover development)The title pulse came from me brainstorming appropriate names f...
Stages of development (frontcover first draft) (magazine first draft)This is me further refining the main image as well as...
How will I attract my audience?   I will attract my target audience by making sure that the    colour scheme is consisten...
Stages of development(background of front cover)(original background photo) This is myoriginal image that I have taken int...
Stages of Stages ofdevelopment (background offront cover)My plan with the photo is to have mymodel pose against it and I t...
Stages of development(background of front cover)The location of this photo is a suburban alleyway two streets away from my...
Stages of development (frontcover second draft)(second Draft) this is my second draft for myfront cover I changed the colo...
Stages of developmentcontents page (part 1)the first thing i did was take a picture ofthe globe in an atlas i had at home,...
Stages of developmentcontents page (part 2)these are the three images thatfeature on the contents page wheni had my photo ...
Stages of development    contents page (part 3)This is my final draft for my contents page as you can see itfeatures the p...
Stages of development doublepage spread (part 1 )creating the double page spread wasabit more challenging than thecontents...
Stages of development doublepage spread (part 2 )secondly I added several purplespheres initially I then thought to havemy...
Stages of development doublepage spread (part 3 )The interview questions i hadscripted a while ago andinterviewed my model...
Stages of development doublepage spread (part 4 )this stage was reletivly simple aswell isimple used other photos i took o...
Analysing my final front coverfor my music magazine                three smaller images to                                ...
Analysing my final contentspage for my music magazine The colour scheme relates         Different pictures of the to the f...
Analysing my double page     spread   Head line – shows the reader   what or who the page is about.   I decided to use pur...
Feedback Contents pageI took my front cover toFacebook for feedbackto be able to improve ita lot liked the colourscheme bu...
Feedback feature pageI took my frontcover toFacebook forfeedback tobe able toimprove it alot liked thecolourscheme butdisa...
Feedback front coverI took my front coverto Facebook forfeedback to be ableto improve it a lotliked the colourscheme butdi...
Magazine Final draftThis is my final draft aftertaking into account myfeedback I removed the textthat covered my model and...
Final draft contents pageFrom my feedback I changed thepage number to “2” as thecontents page is the secondpage in a magaz...
Final draft feature pageThe changes Imade to this was asimple case ofgrammarpunctuation andcolour coding I putthe question...
My improvement         On the left is my         preliminary task for a         school magazine since         then I feel ...
My improvement         On the left is my         preliminary task for a         school magazine         And on the right i...
What have I learned from the processand construction of my media product   In the beginning of the course I had no knowle...
My media products
Jerome Blake A/S Media Coursework
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Jerome Blake A/S Media Coursework

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this is my AS Media course work inside you will see how i progressed from my preliminary task to my final music magazine and all the research i have done to make creating the front cover contents page and feature page of my music magazine possible.,

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Jerome Blake A/S Media Coursework

  1. 1. KING MagazineI have decided to use KING magazine for my research. I chosethis magazine because it is successful and it is relevant to mythe genre of my magazine being Hip-Hop.King is a monthly men’s magazine who’s target audience isAfrican America and urban. It features articles about hip-hop andR&B, as well as articles covering sports and fashion. Themagazine is published by Harris Publications. This magazinewas a spinoff from the magazine XXL, which ceased publicationon March 31, 2009, because of a reduction in sales due to pooreconomic circumstances. KING then released monthlyinstalments soon and It resumed publication, this time as acommercial magazine, in late 2009.The magazine is mainly features high quality photo-shoots, ofwomen wearing little to nothing followed closely by an interviewfrom the featured model.
  2. 2. CLASHAnother magazine I decided to use for myresearch was Clash I also think this is asuccessful magazine I chose to research thismagazine because the target audience I amaiming my magazine towards is young blackwomen, this magazine has elements whichcleverly depicts on its target audience beingteenage women.And it is a combination of this magazine andking I plan on using to make a hip hop magazinewhich is targeted at young black women.Clash is a popular music and fashion magazinebased in the U.K. Its published every month andthe very first issue was released in June 2004
  3. 3. Conventions of musicmagazines • Masthead • eye catching images • Taglines • Bright, eye catching colours • Uniform colour scheme • Busy front cover • Bold text • Often a picture of an artist/celebrity or band (celebrity endorsement) • Taglines • Left third • Cover lines • Use of bar codes • Image bleed • Eye catching cover lines • Splashes
  4. 4. Magazine front cover ideasI took inspiration from both Clash and KING the reasonI chose to research these two magazines because Ibelieve by following the codes and conventions ofthem both and combining them I can target a uniquetarget audience in a genre that doesn’t normally targetthis audience the audience I am targeting is youngblack women through a hip hop.I chose Clash as I particularly like there stylistic layoutand use and placement of codes and conventions, Ichose to research KING magazine to get inspiration asto the different ways I can pose my model; I also likethe use of typography used in the mast head andselling lines of there magazine.My intentions is to take the classy look from Clash andthe urban look from King and merge them together toportray young black women in a different way thenthey are in hip hop and show that women do not haveto be so revealing to appear attractive.
  5. 5. My ideas and influencesThis image shows a magazine front cover of previous issue of“Clash” and “KING” magazine. As my target audience is young blackwomen I need to include particular conventions of other womensmagazines. From my research women are attracted to “pretty”,“vibrant” and “eye catching” colours and tend to pick up a magazinewhich looks appealingOn “clash” magazine I particularly liked the general colour schemeand in particular the box advertisement in the bottom left handcorner of the page, I figured I this could use this to add celebrityendorsement to my magazine, in order two follow the “two step flow”theory. So my magazine being the source of mass media I coulduse celebrity endorsement to put across my message to my targetaudience.Since the magazine I am creating is a hip hop and R&B I decided Ilike the use of font and typography in the masthead as its boldeffective and stands out and this is a convention that is seenthroughout “KING” magazines
  6. 6. Contents page ideas  This is the contents page for a previous edition of Clash magazine along with its front cover I think this contents page is very effective and works very well with the front cover. because  • the colour scheme is consistent in both the front cover as well as its contents. In this case its, green, pink, the only variant is the background of the contents is white, but it is clear it is from the dame magazine.  In my opinion this contents page is very effective as it follows the general scheme of the front cover whilst following codes and conventions
  7. 7. In what way does my media product use,develop or challenge conventions of realmedia products? My intention is to create a magazine where the outcome will be a combination of conventions of two separate and established magazines the first is “clash” the second is “KING” the conventions I will take from each is the use of font in “KING” and the generic layout and colour scheme from “clash” the colour scheme I will use will not only relate to my target audience but my genre of music as well my music magazine challenges other magazines on the market, by depicting on a target audience of young black women but portraying them in a different way than most hip-hop and R&B magazines portray them to give them a positive reading on the media text. In doing so I believe I can expand the target audience of this magazine to the young black male as by reading my magazine they will have been given a different outlook on women as to be respected rather than just sexual objects.
  8. 8. How will my media product represent different social groups? My intentions are to have my magazine represent young women aged 17 –20. I would like my magazine to have a positive representation of women unlike many representations of young women in magazines and the general media today . My magazine will represent women as being independent, confident, sexy and respectable. I will do this through the pictures I take and the quotation I choose to display in my double page spread.
  9. 9. What media institutions mightdistribute my product and why Since I am using both KING and Clash magazines for my inspiration I done some research as to what media institutions publish them , and out of the two of them I believe The XXL Media Group would most likely publish my magazine as it XXL tends to publish urban hip hop and R&B music magazines which is the category my magazine falls into. I also believe this as I am following similar conventions to from KING in my magazine. The reason I don’t believe the Art8amby would distribute my product as they tend to distribute pop music which isnt the genre of my magazine and the only conventions I am following from Clash which is distributed by the Art8amby is the bright colour schemes and the generic layout to bring depict on my target audience being young black women.
  10. 10. Who will be the target audiencefor my media product?My music magazine is aimed at youngblack women aged 17-20, who enjoy hip-hop and R&B and are itching to know whatnew music is to be expected .As well as young women who generallylike reading and knowing about celebritieslives and what inspired them
  11. 11. Stages of development part1 (original photo)This is my original photograph of my model the location is my front garden. I had my model pose this way to fit into the genre of hip-hop magazines as it displays her assists I took this photograph at night in so I could use the Flash setting on the camera to highlight features of the model. I had my model dress in leggings a loose but translucent top and heels to fit in with the genre as women in hip hop magazines reveal features of her figure I had her dress like this and not wear less clothing as I felt that would be inappropriate and I could still get the same effect whilst having my model fully clothed
  12. 12. Stages of development (photo)(edited photo) Secondly I edited thephoto changing the colours my modelwas wearing once I decided on thecolour scheme of my magazine Iadded jewellery to the modelI did this also to fit my model in closerrelation to the design of the magazineas a whole and the hip hop genre aswell.models in hip hop music magazinesare either coated in jewellery or in thecase of women dressed in very littleclothier which shows the model to bevery revealing
  13. 13. This is me refining andexperimenting with differentfonts, when I decided on asuitable font and name I triedthe different colours atdifferent stages
  14. 14. Stages of development (frontcover) (Front cover development)The title pulse came from me brainstorming appropriate names for a hip hop magazine This version is just a stage of development I made the masthead large in font size in order to see different ways in which I could arrange it The image of the model has been poorly cut out but I only quickly added it to get a feel weather the magazine would work like this, I felt it didn’t so I changed various aspects of it such as the colour scheme and location and size of the model on the design
  15. 15. Stages of development (frontcover first draft) (magazine first draft)This is me further refining the main image as well as adding selling lines and cover lines to the design in order to bring my design in closer relation to magazines in general. The background is just an image off the internet I do NOT intend to use this image as my background. It was just a basis so I can see how my magazine could potentially look.
  16. 16. How will I attract my audience? I will attract my target audience by making sure that the colour scheme is consistent throughout my magazine. I will attract my audience by using bright colours, eye catching images and bold text. On my front cover I will have a strong masthead that stands out , a unique and interesting background and a complimentary picture of my model. On the contents page I will make the writing informative so the audience know where to look into my magazine to read what they want , I will also make this page visually attractive by following the general colour scheme of the front cover but with a unique and attractive layout. On my double page spread I will have several images of my model posing against shapes and text in, this I believe will work well in keeping the reader interested Once I have done this to the best o my ability I am sure the target audience will be attracted to my magazine.
  17. 17. Stages of development(background of front cover)(original background photo) This is myoriginal image that I have taken intophoto shop this photo was taken in theday at 3 O’clock I made it black andwhite in order to be able to manipulatethe levels of colour to fit exactly what Ihave in mind .The reason I took this photo in the daywas simply because I can see more ofthe graphic features of the wall itselfMy plan with the photo is to have mymodel pose against it and I took photoof this suburban wall to fit in closerrelation to the hip hop genre becausefrom my research I was thebackgrounds of magazines used reallocation .
  18. 18. Stages of Stages ofdevelopment (background offront cover)My plan with the photo is to have mymodel pose against it and I took photo ofthis suburban wall to fit in closer relationto the hip hop genre because from myresearch I was the backgrounds ofmagazines used real locationThis is my original image that I havetaken into photo shop this photo wastaken in the day at 3 O’clock I made itblack and white in order to be able tomanipulate the levels of colour to fitexactly what I have in mind.The reason I took this photo in the daywas simply because I can see more ofthe graphic features of the wall itself
  19. 19. Stages of development(background of front cover)The location of this photo is a suburban alleyway two streets away from my house I tookimages of other walls but I decided to go withthis one as it was in my plan to have themodel pose against the wallThis was me developing the back round wall Iused a technique called due tone on photoshop this feature make an image two colourswhere I am able top freely adjust the levelsI chose mix between purple and pink as oneof the colours as it relates closely to my targetaudience of females.The second colour I added was black tohighlight key details of the photo I took thisphoto before I took images of my model I hadto de them seperately as I didn’t want mymodel to be displayed in the duo tone effect.
  20. 20. Stages of development (frontcover second draft)(second Draft) this is my second draft for myfront cover I changed the colour scheme as Ifelt red didn’t stand out in contrast to thebackground that I have now made up mymind on.I then changed the size of the masthead inorder to have more room in the design as awhole as I felt the sat head was previouslytoo big and didn’t follow the generic codesand conventions of magazines. I added a selling line at the bottom of thedesign along with the date, price and barcodeto add to the authenticity of the design.
  21. 21. Stages of developmentcontents page (part 1)the first thing i did was take a picture ofthe globe in an atlas i had at home,secondly i took the photo into photoshop and used duo tone with purple andblack to follow the colour scheme of thefront cover.with this as the basis of my contentspage i now had to add relevent images.
  22. 22. Stages of developmentcontents page (part 2)these are the three images thatfeature on the contents page wheni had my photo shoot i had mymodels take several pictures as iknew i would need more than oneimage to be able to create mymagazine, also magazines tent tofeature the cover model and othermodels in the magazine severaltime over; so i decided to followthis convention
  23. 23. Stages of development contents page (part 3)This is my final draft for my contents page as you can see itfeatures the photographs I mentioned earlier andthe background of the globe that I edited using Photoshop.creating the contents page wasnt as challenging as thefront cover as I alreadyknew the color scheme I had to follow so that saved allot oftime.writing the contents took very little time to I simple wrotedown what I wantedto feature in my magazine in a word document and copiedand pasted the text into the design,then manipulated the style and scale of the font.I made the page numbers stand out as the reader will needto know what page different content is on.the selling line I’ve added at the bottom I made in using"adobe InDesign" I crated two circles and theyellow strip the pulsating lines are several little line whichvie layered and arranged to look the way it does.
  24. 24. Stages of development doublepage spread (part 1 )creating the double page spread wasabit more challenging than thecontents page I started off with a blackbackground in "Photoshop" and addedan effect called lenses flair.I did this because I felt it brought mymagazine in closer relation to mytarget audience of young blackfemales, fancy effects like these keepthe reader interested.
  25. 25. Stages of development doublepage spread (part 2 )secondly I added several purplespheres initially I then thought to havemy model pose along the differentspheres as if there are solid objects, thesame principle applies to the "N" incanace being elongated on the laststroke of the letter the "exclusiveinterview with" was something I decidedto put there simply to follow the codesand conventions of magazines.from my research I realised that thetypography used in the top left corner ofdouble page spreads tent to stand out,so the reader can understand what thepage is about without having to read toomuch.
  26. 26. Stages of development doublepage spread (part 3 )The interview questions i hadscripted a while ago andinterviewed my model on the 18thof January 2012.The interview went smoothly mymodel gave very open responsesto the questions i asked her i thentyped up the interview on microsoftword the very same day andpasted the interview into thedesign
  27. 27. Stages of development doublepage spread (part 4 )this stage was reletivly simple aswell isimple used other photos i took of mymodel on the day of the photshoot thiswas something I had in mind frombefore which is why I have had herpose this way, in order to fit amountsthe shapes. I think this adds a niceeffect as it shows different view pointsof my model and engages my targetaudience.this in turn further adds to the point ofwhat my model said in interview that afemale doesnt have to were next to noclothing to be considered attractive.
  28. 28. Analysing my final front coverfor my music magazine three smaller images to advertise other features in the magazineMasthead – the main title of themagazine. Normally Includingthe date and price of the Strapline – this is amagazine. The font used on the smaller headlinemasthead is “Horizon BT”, I which gives achose this font because I think itrelates to the genre of my general summary ofmagazine and is visually my magazine .appealing The font is Space bd BT The left side – Strong makes the magazine complimentary easy to recognise in main image- I used shops as it is filled this image to attract with interesting text my audience. The model is the main that varies in size focus of my magazine
  29. 29. Analysing my final contentspage for my music magazine The colour scheme relates Different pictures of the to the front model are used to make cover of my the reader want to read on magazine further. I placed the text in columns to follow codes and I included the editors letter conventions because I think it is effective if the editor speaks to their audience. As It makes the reader feel important.
  30. 30. Analysing my double page spread Head line – shows the reader what or who the page is about. I decided to use purple as it stands out on a black background, bold writing in lower and upper case because It stands out to the reader, especially the backgroundQuotations to show the reader whatthe person in the double page has saidas it may interest the reader makingthem read on eye-catching photo’s to keep the reader instructed as it looks appealing visually
  31. 31. Feedback Contents pageI took my front cover toFacebook for feedbackto be able to improve ita lot liked the colourscheme but disagreedwith the placement offont.But the page numberwas missing
  32. 32. Feedback feature pageI took my frontcover toFacebook forfeedback tobe able toimprove it alot liked thecolourscheme butdisagreed ithad grammarerrors
  33. 33. Feedback front coverI took my front coverto Facebook forfeedback to be ableto improve it a lotliked the colourscheme butdisagreed with theplacement of font
  34. 34. Magazine Final draftThis is my final draft aftertaking into account myfeedback I removed the textthat covered my model andsimplified the earpiece in thecorner of the design as I feltthe word “free” didn’t need tobe there as it was selfexplanatory
  35. 35. Final draft contents pageFrom my feedback I changed thepage number to “2” as thecontents page is the secondpage in a magazine and Iincreased the brightness on thethird photo and to make it clearlyvisible as my reviewers said.
  36. 36. Final draft feature pageThe changes Imade to this was asimple case ofgrammarpunctuation andcolour coding I putthe questions inpink so the readercan easilydistinguishquestions andanswers in theinterview.
  37. 37. My improvement On the left is my preliminary task for a school magazine since then I feel I have greatly progressed. In my Photoshop techniques and my eye for designing as I whole, the clear difference comes from my improved understanding of codes and conventions of magazines and through extensive research.
  38. 38. My improvement On the left is my preliminary task for a school magazine And on the right is my final music magazine
  39. 39. What have I learned from the processand construction of my media product In the beginning of the course I had no knowledge, ideas, or experience with the program Adobe InDesign have never I worked on producing a magazine before. But never the less I have discovered it takes a great deal of time, effort and planning to put a magazine together. I have learnt that with InDesign you can cleverly manipulate text and the placement of images on a page InDesign has probably helped substantially without it I would not have been able to of created my magazine. Photoshop was simple to use as I have worked with it in another A- level subject Graphic design and it is a useful program to edit and manipulate photos have found Photoshop very useful when editing my photos. Without it my images would not stand out or have any kind of effect
  40. 40. My media products

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