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Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
Princeton Presentation
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Princeton Presentation

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Presentation for SMC Princeton Meeting

Presentation for SMC Princeton Meeting

Published in: Technology, News & Politics
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  • 1. Establishing a Digital Footprint in Social Media @jaysbryant
  • 2. Agenda <ul><li>Overview of Social Media Trends </li></ul><ul><li>Strategy for making this work </li></ul><ul><li>Setting up a digital foundation </li></ul><ul><li>Platform Analysis and Tactics </li></ul><ul><li>Q & A </li></ul><ul><li>http://www.jaybryant.com/smcprinceton for notes </li></ul>
  • 3.  
  • 4.  
  • 5.  
  • 6. My connection with Andre Rieu
  • 7. Where do you start?
  • 8. A more objective view
  • 9.  
  • 10. The Tweet that took out Motrin in 48 hours…
  • 11. Key Drivers for Engagement
  • 12. Degrees of separation – growing your network
  • 13. Social Media Workflow: <ul><li>Start with SEO Foundation </li></ul><ul><ul><li>Get Google Tools </li></ul></ul><ul><ul><li>Establish presence on common sites </li></ul></ul><ul><ul><li>Get your name and URL on relevant sites </li></ul></ul><ul><ul><li>It is all about the Link economy </li></ul></ul>
  • 14. Link everything together <ul><li>Use widgets to link together FaceBook, Twitter and other social networking sites into your own site </li></ul>
  • 15. Make an editorial plan <ul><li>Publish daily </li></ul><ul><li>Focus on Quality </li></ul><ul><li>Add to conversations and acknowledge people </li></ul><ul><li>Embrace becoming a “digital being” </li></ul><ul><li>Personal and Business life blur together – be careful </li></ul>
  • 16. Measurement <ul><li>Check page ranking weekly on Google </li></ul><ul><li>Use Google Analytics to study trends </li></ul><ul><li>Build up your followers on the sites you participate with </li></ul>
  • 17. Tools that I use <ul><li>Google Reader – I have over 200 RSS Feeds </li></ul><ul><li>LinkedIn – The new rolodex for business </li></ul><ul><li>Google Analytics and Site Map – Measurement is critical </li></ul><ul><li>Power Twitter – Simple plug-in to help with Twitter </li></ul><ul><li>Photogene – Great photo editor for iPhone </li></ul><ul><li>Twitterrific – Twitter iPhone App </li></ul><ul><li>Search.Twitter.com – Real time info on anything </li></ul><ul><li>Meetup.com – Good for networking </li></ul><ul><li>Badging & Content Widgets </li></ul><ul><li>Topify – Great tool for managing Twitter </li></ul>
  • 18. Building your foundation on Google
  • 19. SEO is the foundation – You need Google Juice
  • 20. Google makes it easy and FREE!
  • 21. Google has great tools and FREE (get the hint…)
  • 22. Adding a Sitemap is critical for SEO
  • 23. Navigating Twitter & Micro Blogging
  • 24. You can build a significant audience on Twitter
  • 25. Keep it simple and frequent
  • 26. Use viral tools to link together your sites
  • 27. What is the value and depth of your “feed”
  • 28. The Facebook Challenges
  • 29. Hitting a home run – Your image in their profile
  • 30. Make it a Grand Slam
  • 31. Facebook is still an unproven model for commerce
  • 32. Setting up shop on Facebook
  • 33. The lure of Facebook – great segmentation
  • 34. Thanks! <ul><li>[email_address] </li></ul><ul><li>@jaysbryant </li></ul><ul><li>http://www.jaybryant.com/smcprinceton for notes & links </li></ul><ul><li>Images from Hugh MacLeod – http://www.gapingvoid.com </li></ul>

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