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  • Socialekeynote.key

    1. 1. How 1 Law Firm Uses Social Media Jay Ruane Ruane Attorneys Connecticut
    2. 2. [identify][understand][implement]
    3. 3. 50+
    4. 4. [timely] [honest][transparent]
    5. 5. [timely]
    6. 6. [honest]
    7. 7. [transparent]
    8. 8. [plant your flag]
    9. 9. facebook
    10. 10. facebook1. add the “Like/Recommend” button
    11. 11. facebook1. add the “Like/Recommend” button2. facebook insights for your own website
    12. 12. facebook1. add the “Like/Recommend” button2. facebook insights for your own website3. permit facebook comments (blogs)
    13. 13. facebook1. add the “Like/Recommend” button2. facebook insights for your own website3. permit facebook comments (blogs)4. facepile
    14. 14. [facepile in action]
    15. 15. facebook
    16. 16. facebook5. occupation targeting for ads
    17. 17. facebook5. occupation targeting for ads6. local business listings
    18. 18. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
    19. 19. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-803358. unique inbound url for ads
    20. 20. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-803358. unique inbound url for ads9. integrate your domains: RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys
    21. 21. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-803358. unique inbound url for ads9. integrate your domains: RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys10. indexing of likes by engines
    22. 22. facebook don’ts
    23. 23. facebook don’ts [don’t blast friendrequests to everyone]
    24. 24. facebook don’ts [don’t blast friendrequests to everyone][don’t only post self promoting items]
    25. 25. facebook don’ts [don’t blast friendrequests to everyone][don’t only post self promoting items][don’t refuse to admit you are human]
    26. 26. foursquare
    27. 27. foursquare1. Own your venue
    28. 28. foursquare1. Own your venue2. Venue doesn’t have to be your office
    29. 29. foursquare1. Own your venue2. Venue doesn’t have to be your office3. Populate Tips
    30. 30. foursquare1. Own your venue2. Venue doesn’t have to be your office3. Populate Tips4. Use Social Search to find visitors and follow them
    31. 31. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to be your office3. Populate Tips4. Use Social Search to find visitors and follow them
    32. 32. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to 6. Offer Specials be your office3. Populate Tips4. Use Social Search to find visitors and follow them
    33. 33. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to 6. Offer Specials be your office 7. Reward Loyalty3. Populate Tips4. Use Social Search to find visitors and follow them
    34. 34. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to 6. Offer Specials be your office 7. Reward Loyalty3. Populate Tips 8. Give first check in a4. Use Social Search to promotion find visitors and follow them
    35. 35. WHAT NOT TO DO WITH TWITTER photo courtesy of Congressman Anthony Weiner
    36. 36. twitter
    37. 37. twitter1. Differentiate departments
    38. 38. twitter1. Differentiate departments2. Employees can announce where they are
    39. 39. twitter1. Differentiate departments2. Employees can announce where they are3. Firms can disclose snow day info
    40. 40. twitter1. Differentiate departments2. Employees can announce where they are3. Firms can disclose snow day info4. Able to respond immediately - do it!
    41. 41. twitter1. Differentiate 5. Reward followers departments with specialized information2. Employees can announce where they are3. Firms can disclose snow day info4. Able to respond immediately - do it!
    42. 42. twitter1. Differentiate 5. Reward followers departments with specialized information2. Employees can announce where they 6. Create #hashtags to are encourage dialogue for future services -3. Firms can disclose #socialeconf snow day info4. Able to respond immediately - do it!
    43. 43. twitter1. Differentiate 5. Reward followers departments with specialized information2. Employees can announce where they 6. Create #hashtags to are encourage dialogue for future services -3. Firms can disclose #socialeconf snow day info 7. Add the “instant4. Able to respond follow” button to your immediately - do it! website
    44. 44. other other other other
    45. 45. 89% of online video is watched on YouTube other other other other
    46. 46. 1. Descriptions hold 800 words - Use them!
    47. 47. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE
    48. 48. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)
    49. 49. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is
    50. 50. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is5. Keep opening credits short or nonexistent
    51. 51. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is5. Keep opening credits short or nonexistent6. Tag users in videos - employees
    52. 52. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is5. Keep opening credits short or nonexistent6. Tag users in videos - employees7. Customized YouTube page
    53. 53. [implementing a social media policy]
    54. 54. [implementing a social media policy]1. Just like taking personal phone calls at work, using social media should be not be excessive and interfere with your work.
    55. 55. [implementing a social media policy]1. Just like taking personal phone calls at work, using social media should be not be excessive and interfere with your work.2. When posting, always remember your comments are public, for everyone to see, for all time.
    56. 56. [implementing a social media policy]1. Just like taking personal phone calls at work, using social media should be not be excessive and interfere with your work.2. When posting, always remember your comments are public, for everyone to see, for all time.3. Treat online comments just like you would treat conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information which we use to make our business run smarter, faster and better. Remember, if everyone can do what we do, you wouldn’t have a job.
    57. 57. [implementing a social media policy]1. Just like taking personal phone calls at work, using social media should be not be excessive and interfere with your work.2. When posting, always remember your comments are public, for everyone to see, for all time.3. Treat online comments just like you would treat conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information which we use to make our business run smarter, faster and better. Remember, if everyone can do what we do, you wouldn’t have a job.4. Respect others’ privacy & copyrights.
    58. 58. [implementing a social media policy]1. Just like taking personal phone calls at work, using social media should be not be excessive and interfere with your work.2. When posting, always remember your comments are public, for everyone to see, for all time.3. Treat online comments just like you would treat conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information which we use to make our business run smarter, faster and better. Remember, if everyone can do what we do, you wouldn’t have a job.4. Respect others’ privacy & copyrights.5. Be polite always – your voice may the only voice of the office a person can recognize.
    59. 59. [implementing a social media policy]1. Just like taking personal phone calls at work, using social media should be not be excessive and interfere with your work.2. When posting, always remember your comments are public, for everyone to see, for all time.3. Treat online comments just like you would treat conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information which we use to make our business run smarter, faster and better. Remember, if everyone can do what we do, you wouldn’t have a job.4. Respect others’ privacy & copyrights.5. Be polite always – your voice may the only voice of the office a person can recognize.6. Treat your coworkers with respect online and in the real world.
    60. 60. [implementing a social media policy]1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear using social media should be not be excessive that the views are your own, and not associated and interfere with your work. with the firm.2. When posting, always remember your comments are public, for everyone to see, for all time.3. Treat online comments just like you would treat conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information which we use to make our business run smarter, faster and better. Remember, if everyone can do what we do, you wouldn’t have a job.4. Respect others’ privacy & copyrights.5. Be polite always – your voice may the only voice of the office a person can recognize.6. Treat your coworkers with respect online and in the real world.
    61. 61. [implementing a social media policy]1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear using social media should be not be excessive that the views are your own, and not associated and interfere with your work. with the firm.2. When posting, always remember your comments 8. Using the firm logo could imply you speak with are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social media networks, you only represent yourself. You need firm approval to blog, tweet, comment3. Treat online comments just like you would treat or post items on behalf of the firm. conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information which we use to make our business run smarter, faster and better. Remember, if everyone can do what we do, you wouldn’t have a job.4. Respect others’ privacy & copyrights.5. Be polite always – your voice may the only voice of the office a person can recognize.6. Treat your coworkers with respect online and in the real world.
    62. 62. [implementing a social media policy]1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear using social media should be not be excessive that the views are your own, and not associated and interfere with your work. with the firm.2. When posting, always remember your comments 8. Using the firm logo could imply you speak with are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social media networks, you only represent yourself. You need firm approval to blog, tweet, comment3. Treat online comments just like you would treat or post items on behalf of the firm. conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information 9. If something goes wrong, notify your supervisor which we use to make our business run smarter, as soon as you discover the problem, so it can faster and better. Remember, if everyone can do be addressed timely. what we do, you wouldn’t have a job.4. Respect others’ privacy & copyrights.5. Be polite always – your voice may the only voice of the office a person can recognize.6. Treat your coworkers with respect online and in the real world.
    63. 63. [implementing a social media policy]1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear using social media should be not be excessive that the views are your own, and not associated and interfere with your work. with the firm.2. When posting, always remember your comments 8. Using the firm logo could imply you speak with are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social media networks, you only represent yourself. You need firm approval to blog, tweet, comment3. Treat online comments just like you would treat or post items on behalf of the firm. conversations at a party. Don’t reveal confidential information, information in which we have attorney/client privilege, and information 9. If something goes wrong, notify your supervisor which we use to make our business run smarter, as soon as you discover the problem, so it can faster and better. Remember, if everyone can do be addressed timely. what we do, you wouldn’t have a job. 10. Employees shall not accept friend requests from4. Respect others’ privacy & copyrights. active Ruane Attorneys clients. We are friendly with our clients, but becoming friends online can interfere with our ability to give them unbiased5. Be polite always – your voice may the only voice legal advice. This doesn’t apply to existing of the office a person can recognize. friends who choose to use our services, but you will not be permitted to work on their file. This6. Treat your coworkers with respect online and in protects your existing friendship and is in the best the real world. interest of the client.
    64. 64. [nine more ideas]
    65. 65. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
    66. 66. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com
    67. 67. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
    68. 68. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com4) Need a service to manage your social media analytics data in one spot? TwentyFeet.com
    69. 69. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com4) Need a service to manage your social media analytics data in one spot? TwentyFeet.com5) “Stalker” banner ads - Retargeter.com
    70. 70. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com4) Need a service to manage your social media analytics data in one spot? TwentyFeet.com5) “Stalker” banner ads - Retargeter.com6) Make sure your local profiles are up to date - UniversalBusinessListing.com
    71. 71. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com4) Need a service to manage your social media analytics data in one spot? TwentyFeet.com5) “Stalker” banner ads - Retargeter.com6) Make sure your local profiles are up to date - UniversalBusinessListing.com7) Need image control on Facebook? FBanners.com
    72. 72. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com4) Need a service to manage your social media analytics data in one spot? TwentyFeet.com5) “Stalker” banner ads - Retargeter.com6) Make sure your local profiles are up to date - UniversalBusinessListing.com7) Need image control on Facebook? FBanners.com8) Need help designing a Facebook page - Pagemoto or Shortstack
    73. 73. [nine more ideas]1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com2) Wanna do a single shot location campaign? geotoko.com3) What do the 4 social networking sites have in common? Have a mobile ready site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com4) Need a service to manage your social media analytics data in one spot? TwentyFeet.com5) “Stalker” banner ads - Retargeter.com6) Make sure your local profiles are up to date - UniversalBusinessListing.com7) Need image control on Facebook? FBanners.com8) Need help designing a Facebook page - Pagemoto or Shortstack9) My web designer: Alex Marques Alex@slingshotdigital.com
    74. 74. Jay Ruane Jay@RuaneAttorneys.comFacebook.com/RuaneAttorneys twitter: @ruaneattorneys YouTube: RuaneAttorneys

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