Enterprise Portals White Paper V2


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This white paper discusses the Portal technology and the Value Proposition of the IBM WebSphere Portal offering relative to its competitors. Several case studies are presented.

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Enterprise Portals White Paper V2

  1. 1. IBM Websphere Portals The Quick, Secure, Customizable Way to Enterprise Portals © 2007, Strategic Focus Market Research, LLC. All rights reserved. Information is based on best available resources.
  2. 2. Why Enterprise Portals? <ul><li>Customer Portals </li></ul><ul><ul><li>Support the sales process, providing a means to gain ready access to products and technical support </li></ul></ul><ul><li>Partner Portals </li></ul><ul><ul><li>Enhance the business process with other companies </li></ul></ul><ul><li>Internal Portals </li></ul><ul><ul><li>Manage the flow of information within the company </li></ul></ul>
  3. 3. Portal Services <ul><li>Presentation Layer </li></ul><ul><ul><li>Show the company’s Internet face and provide an interface to applications </li></ul></ul><ul><li>Application Layer </li></ul><ul><ul><li>Perform specific functions, such as control of process flows and management of data </li></ul></ul><ul><li>Data Layer </li></ul><ul><ul><li>Transfer data between applications as part of a process </li></ul></ul>
  4. 4. Why Enterprise Portal Software? <ul><li>Reduce Development Costs </li></ul><ul><ul><li>Extend and Retain the Value of Existing Enterprise Applications </li></ul></ul><ul><li>Improve Coordination and Collaboration </li></ul><ul><ul><li>Provide real time access to unified information, to customers, business partners, and employees </li></ul></ul><ul><li>Improve Document Management </li></ul><ul><ul><li>Capture and store information as it is created, with instant retrieval </li></ul></ul><ul><li>Comply With Government Regulations </li></ul><ul><ul><li>Enforced, automatic adherence to regulations </li></ul></ul>
  5. 5. Portals Support SOA Design <ul><li>Carry the Development Investment Forward </li></ul><ul><ul><li>Functions modules </li></ul></ul><ul><ul><li>Existing Services </li></ul></ul><ul><ul><li>Rewritten Legacy Systems </li></ul></ul><ul><li>Provide Development Tools </li></ul><ul><ul><li>Deployment framework </li></ul></ul><ul><ul><li>Intelligent, innovative, multi-modal use </li></ul></ul><ul><ul><li>Reusable, dynamic and personalized services </li></ul></ul><ul><li>Empower ALL departments, not just IT, to create Business Process Flows </li></ul>
  6. 6. Portals in the SOA Environment
  7. 7. IBM Websphere Portals <ul><li>Important Features: </li></ul><ul><ul><li>Portlet Factory Development Environment provides SOA design support for Composite Applications via re-useable modular portlet libraries </li></ul></ul><ul><ul><li>Composite Application Framework enables rapid creation and deployment of Composite Applications </li></ul></ul><ul><ul><li>Integrated Content Management allows non-technical users, via templates, to customize content/presentation </li></ul></ul><ul><ul><li>Scaleable </li></ul></ul><ul><ul><li>Adherence to Standards </li></ul></ul>
  8. 8. Key Players and Market Shares Source: AMR Research
  9. 9. Critical Differentiators: Sweet Spots of Enterprise Portal Vendors Enterprise Integration focused on merging corporate applications with SAP and other applications to support SAP customers. Self-Service Portals for customers and employees. Corporate Intranets focused on HR, Sales, Inventory, etc. Web Development supported by out of the box applications and frameworks for building custom applications, with a strong emphasis on collaboration and document management. Self-Service Portals for customers and employees. Middleware-based Enterprise Integration of business processes, business applications and live content. Transaction based Portals supporting a broad variety of composite applications for business partners, customers, and suppliers. Middleware-based Enterprise Integration of business processes, business applications and live content, for large enterprises with complex integration requirements and legacy applications. SAP NetWeaver Oracle Portal Microsoft Sharepoint BEA WebLogic IBM WebSphere
  10. 10. WebSphere Portals Value <ul><li>Summarized over the case studies that follow, customers particularly value: </li></ul><ul><ul><li>Back-office Integration – Retention of existing Web Services and data flows </li></ul></ul><ul><ul><li>Easy Customization – Template controlled tailoring of Component Applications to satisfy departmental presentation needs </li></ul></ul><ul><ul><li>Secured Single Sign-on – One portal access, secured to ensure that users get all of, but only, the access needed to give them the appropriate business information </li></ul></ul>
  11. 11. World-wide Provider of IT Solutions <ul><li>Profile </li></ul><ul><ul><li>40 years a leader in IT solutions in 80 countries worldwide </li></ul></ul><ul><ul><li>92,000 employees </li></ul></ul><ul><ul><li>$12B/year revenue </li></ul></ul><ul><li>Problem </li></ul><ul><ul><li>Needed to move from a B2E Portal with limited functionality, to a scaleable, secure, collaborative environment serving the needs of its business and internal users, with room to grow. </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>IBM Websphere Portal Extend middleware with IBM Workplace Content Management. </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Scaleable framework, supporting 2000 or more users at once </li></ul></ul><ul><ul><li>Increased support capability, including 200 virtual portals, LDAP integration, improved content management and a robust search capacity </li></ul></ul><ul><ul><li>Greater employee self-service and personalization support, with improved collaboration </li></ul></ul><ul><ul><li>Improved productivity </li></ul></ul>
  12. 12. Major Australian Discount Retail Chain <ul><li>Profile </li></ul><ul><ul><li>Australian end-of-line merchandiser; 120 widely distributed stores </li></ul></ul><ul><ul><li>2000 employees </li></ul></ul><ul><li>Problem </li></ul><ul><ul><li>Needed fast, consistent communication and decision support for managers, spread over the entire continent, yet with centralized direction </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Websphere Portal Express </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>All stores, no matter how remote, have access to new applications that support pricing, ordering, inventory and delivery </li></ul></ul><ul><ul><li>Communication and employee productivity are improved; area managers are able to direct store managers and provide advance reminders of items such as company-wide markdowns and the need to increase seasonal staffing </li></ul></ul><ul><ul><li>Price-checking and stock coding information is available in real time, and corresponding tickets use a company-wide uniform format </li></ul></ul><ul><ul><li>Savings of more than $200K per year in back-office IT costs </li></ul></ul>
  13. 13. Large Cookie and Cracker Manufacturer <ul><li>Profile </li></ul><ul><ul><li>Third largest cookie and cracker maker in North America </li></ul></ul><ul><ul><li>3,000 people in 8 locations </li></ul></ul><ul><li>Problem </li></ul><ul><ul><li>Needed a stronger internal and external communication network, in support of B2B customers </li></ul></ul><ul><ul><li>Needed the capability to capture and distribute the most current management information around the clock. </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Websphere Portal Enable </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>A secure, Web-based repository for storing and sharing customer-specific data </li></ul></ul><ul><ul><li>Easy integration of existing processes </li></ul></ul><ul><ul><li>Automated provision of information to appropriate, and enhanced customer and management communication overall </li></ul></ul>
  14. 14. Leading US Insurance Provider <ul><li>Profile </li></ul><ul><ul><li>Leading life, health, home and auto insurance provider for more than 90 years </li></ul></ul><ul><ul><li>Operating in all 50 states, with a strong emphasis on customer service </li></ul></ul><ul><li>Problem </li></ul><ul><ul><li>Needed to consolidate, update, and carry forward the capabilities of numerous existing Web applications into a single interface, reducing maintenance costs and complexity of use </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Websphere Portal Extend </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Through one portal, single sign-on access to information, broad in its variety, but tailored to individual customer needs </li></ul></ul><ul><ul><li>Simplified interface increases brokers and agent productivity, and improves customer service </li></ul></ul><ul><ul><li>SOA environment support, reducing cost of development and deployment of new functionality </li></ul></ul>
  15. 15. Large US Cosmetics Manufacturer <ul><li>Profile </li></ul><ul><ul><li>Beauty products company, worldwide </li></ul></ul><ul><ul><li>6500 employees </li></ul></ul><ul><ul><li>$1.95B annual sales </li></ul></ul><ul><li>Goal </li></ul><ul><ul><li>Following acquisition of Unilever, which had used a BEA portal system, choose between BEA and continuing with past successful use of Websphere Portal. </li></ul></ul><ul><ul><li>Needed best support of unified single portal development process, web conferencing and instant messaging </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Websphere Portal and Websphere Portal Extend, displacing BEA </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Preserved investment in Websphere technology </li></ul></ul><ul><ul><li>Communication methods streamlined </li></ul></ul>
  16. 16. In Closing <ul><li>IBM WebSphere Portal software leads the rapidly growing portal market for three reasons: </li></ul><ul><ul><li>The technology contained in the WebSphere Portal software is technology that IBM had been investing in before the advent of portals. These ongoing investments include security, application integration, user interface technology and support for mobile devices. The result is a breadth of features and a depth of functionality that go beyond enabling an attractive portal screen. </li></ul></ul><ul><ul><li>WebSphere Portal software delivers value while withstanding the rigors of enterprise-class computing. </li></ul></ul><ul><ul><li>IBM has been a consistent leader in the design and implementation of open standards, which are implemented in Websphere Portal software. </li></ul></ul><ul><li>All of these contribute to making IBM Websphere Portal software the best-of-breed portal software in the industry. </li></ul>
  17. 17. Thank You! <ul><li>White paper </li></ul><ul><ul><li>A copy of the white paper can be downloaded from www.strategicfocus.com or the IBM web site www.ibm.com </li></ul></ul><ul><li>Additional Information on IBM Portals can be found on: </li></ul><ul><ul><li>http://www-306.ibm.com/software/sw-bycategory/subcategory/SWH30.html </li></ul></ul><ul><li>This project was funded by IBM Corporation </li></ul>
  18. 18. About Strategic Focus <ul><li>Business Strategy Consulting </li></ul><ul><li>20+ years experience in Hands-on Enterprise Software Evaluation by Professional Software Engineers in our own Laboratory </li></ul><ul><li>Market Research </li></ul><ul><ul><li>Phone surveys, customer interviews, etc. </li></ul></ul><ul><li>Marketing Collaterals </li></ul><ul><ul><li>White Papers, TCO/ROI studies, etc. </li></ul></ul><ul><li>Domain Expertise: </li></ul><ul><ul><li>Portals, CRM, ERP, Open Source, Development Tools, BI Tools, SOA, Application Servers, RSS Feed Servers, SOA, J2EE and Database Application Performance Management Tools, Enterprise Application Integration, Web Services, Mobile Solutions and other emerging market segments. </li></ul></ul><ul><li>Contact </li></ul><ul><ul><li>Jay Prakash 408-568-3993, [email_address] </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>www.strategicfocus.com </li></ul></ul>