Marketing concepts

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Marketing concepts

  1. 1. Marketing Concepts: ManagingRetailing, Wholesaling, andLogisticsJohn Paul G. EugenioV60 Marketing ManagementProf. Bong De Ungriawww.jpgeugenio7.blogspot.com
  2. 2. 6 KEY CONCEPTS?1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated LogisticsSystem?6. Transportation Factorswww.jpgeugenio7.blogspot.com
  3. 3. Concept 1What is Retailing?www.jpgeugenio7.blogspot.com
  4. 4. What is Retailing?Concept 1- Retailing includes all the activitiesinvolved in selling goods or serviceswww.jpgeugenio7.blogspot.com
  5. 5. What is Retailing?Concept 1directly to final consumers forpersonal, nonbusiness use.www.jpgeugenio7.blogspot.com
  6. 6. What is Retailing?Concept 1- Retailing includes all the activitiesinvolved in selling goods or servicesdirectly to final consumers forpersonal, nonbusiness use.www.jpgeugenio7.blogspot.com
  7. 7. Major Retailer TypesConcept 2• Specialty Store• Department Store• Supermarket• Convenience Store• Discount Store• Off-price retailer• Superstore• Catalog Showroomwww.jpgeugenio7.blogspot.com
  8. 8. Specialty StoreConcept 2• small stores which specialize in a specificrange of merchandise and related items.www.jpgeugenio7.blogspot.com
  9. 9. Department StoreConcept 2• Retail establishment which offers a widerange of consumer goods such as clothing,housewares, furniture and appliances atvariable price points and in different productcategories.www.jpgeugenio7.blogspot.com
  10. 10. SupermarketConcept 2• a large form of the traditional grocery store,is a self-service shop offering a wide varietyof food and household products, organizedinto aisles.www.jpgeugenio7.blogspot.com
  11. 11. Convenience StoreConcept 2• is a small store that stocks a range ofeveryday items such as groceries, toiletries,alcoholic and soft drinks, tobacco products,and newspapers.www.jpgeugenio7.blogspot.com
  12. 12. Discount StoreConcept 2• is a type of department store, which sellsproducts at prices lower than those asked bytraditional retail outlets.www.jpgeugenio7.blogspot.com
  13. 13. Off-Price RetailerConcept 2• retail stores offering merchandise at pricesless than other retail stores out-of-seasonproducts and distressed merchandise fromother retailers (overruns).www.jpgeugenio7.blogspot.com
  14. 14. SuperstoreConcept 2• A specially large retail store that serves as aone-stop shopping destination by offering awide variety of goods that range fromgroceries to appliances.www.jpgeugenio7.blogspot.com
  15. 15. Catalog ShowroomConcept 2• Unlike a self-serve retail store, most of theitems are not displayed; customers selectthe products from printed catalogs in thestore and fill out an order form.www.jpgeugenio7.blogspot.com
  16. 16. What is a Franchising System?Concept 3www.jpgeugenio7.blogspot.com
  17. 17. What is a Franchising System?Concept 3- a Franchising system isa system of individualfranchisees, a tightlyknit group of enterpriseswhose systematicoperations are planned,directed, and controlledby the operationsfranchisor.www.jpgeugenio7.blogspot.com
  18. 18. Franchising Example:Concept 3www.jpgeugenio7.blogspot.com
  19. 19. Characteristics of FranchisesConcept 4• The franchisor owns a trade or service markand licenses it to franchisees in return forroyalty payments.www.jpgeugenio7.blogspot.com
  20. 20. Characteristics of FranchisesConcept 4• The franchisor owns a trade or service markand licenses it to franchisees in return forroyalty payments.• The franchisee pays for the right to be part ofthe system.www.jpgeugenio7.blogspot.com
  21. 21. Characteristics of FranchisesConcept 4• The franchisor provides its franchisees with asystem for doing business.www.jpgeugenio7.blogspot.com
  22. 22. What are Integrated LogisticsSystems?Concept 5www.jpgeugenio7.blogspot.com
  23. 23. What are IntegratedLogistics Systems?Concept 5- An integrated logistics systems (ILS)includes material management,material flow systems, and physicaldistribution, aided by informationtechnology.www.jpgeugenio7.blogspot.com
  24. 24. Concept 5www.jpgeugenio7.blogspot.com
  25. 25. Transportation FactorsConcept 6• Speedwww.jpgeugenio7.blogspot.com
  26. 26. Transportation FactorsConcept 6• Speed• Frequencywww.jpgeugenio7.blogspot.com
  27. 27. Transportation FactorsConcept 6• Speed• Frequency• Dependabilitywww.jpgeugenio7.blogspot.com
  28. 28. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capabilitywww.jpgeugenio7.blogspot.com
  29. 29. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availabilitywww.jpgeugenio7.blogspot.com
  30. 30. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceabilitywww.jpgeugenio7.blogspot.com
  31. 31. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceability• Costwww.jpgeugenio7.blogspot.com
  32. 32. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceability• Costwww.jpgeugenio7.blogspot.com
  33. 33. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceability• Costwww.jpgeugenio7.blogspot.com
  34. 34. 6 KEY CONCEPTS?1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated LogisticsSystem?6. Transportation Factorswww.jpgeugenio7.blogspot.com
  35. 35. Marketing Concepts: ManagingRetailing, Wholesaling, andLogisticsJohn Paul G. EugenioV60 Marketing ManagementProf. Bong De Ungriawww.jpgeugenio7.blogspot.com

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