Marketing concepts
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Marketing concepts

  • 209 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
209
On Slideshare
181
From Embeds
28
Number of Embeds
5

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 28

http://jpgeugenio7.blogspot.com 20
http://www.jpgeugenio7.blogspot.com 5
http://jpgeugenio7.blogspot.com.es 1
http://jpgeugenio7.blogspot.ae 1
http://jpgeugenio7.blogspot.com.au 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Marketing Concepts: ManagingRetailing, Wholesaling, andLogisticsJohn Paul G. EugenioV60 Marketing ManagementProf. Bong De Ungriawww.jpgeugenio7.blogspot.com
  • 2. 6 KEY CONCEPTS?1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated LogisticsSystem?6. Transportation Factorswww.jpgeugenio7.blogspot.com
  • 3. Concept 1What is Retailing?www.jpgeugenio7.blogspot.com
  • 4. What is Retailing?Concept 1- Retailing includes all the activitiesinvolved in selling goods or serviceswww.jpgeugenio7.blogspot.com
  • 5. What is Retailing?Concept 1directly to final consumers forpersonal, nonbusiness use.www.jpgeugenio7.blogspot.com
  • 6. What is Retailing?Concept 1- Retailing includes all the activitiesinvolved in selling goods or servicesdirectly to final consumers forpersonal, nonbusiness use.www.jpgeugenio7.blogspot.com
  • 7. Major Retailer TypesConcept 2• Specialty Store• Department Store• Supermarket• Convenience Store• Discount Store• Off-price retailer• Superstore• Catalog Showroomwww.jpgeugenio7.blogspot.com
  • 8. Specialty StoreConcept 2• small stores which specialize in a specificrange of merchandise and related items.www.jpgeugenio7.blogspot.com
  • 9. Department StoreConcept 2• Retail establishment which offers a widerange of consumer goods such as clothing,housewares, furniture and appliances atvariable price points and in different productcategories.www.jpgeugenio7.blogspot.com
  • 10. SupermarketConcept 2• a large form of the traditional grocery store,is a self-service shop offering a wide varietyof food and household products, organizedinto aisles.www.jpgeugenio7.blogspot.com
  • 11. Convenience StoreConcept 2• is a small store that stocks a range ofeveryday items such as groceries, toiletries,alcoholic and soft drinks, tobacco products,and newspapers.www.jpgeugenio7.blogspot.com
  • 12. Discount StoreConcept 2• is a type of department store, which sellsproducts at prices lower than those asked bytraditional retail outlets.www.jpgeugenio7.blogspot.com
  • 13. Off-Price RetailerConcept 2• retail stores offering merchandise at pricesless than other retail stores out-of-seasonproducts and distressed merchandise fromother retailers (overruns).www.jpgeugenio7.blogspot.com
  • 14. SuperstoreConcept 2• A specially large retail store that serves as aone-stop shopping destination by offering awide variety of goods that range fromgroceries to appliances.www.jpgeugenio7.blogspot.com
  • 15. Catalog ShowroomConcept 2• Unlike a self-serve retail store, most of theitems are not displayed; customers selectthe products from printed catalogs in thestore and fill out an order form.www.jpgeugenio7.blogspot.com
  • 16. What is a Franchising System?Concept 3www.jpgeugenio7.blogspot.com
  • 17. What is a Franchising System?Concept 3- a Franchising system isa system of individualfranchisees, a tightlyknit group of enterpriseswhose systematicoperations are planned,directed, and controlledby the operationsfranchisor.www.jpgeugenio7.blogspot.com
  • 18. Franchising Example:Concept 3www.jpgeugenio7.blogspot.com
  • 19. Characteristics of FranchisesConcept 4• The franchisor owns a trade or service markand licenses it to franchisees in return forroyalty payments.www.jpgeugenio7.blogspot.com
  • 20. Characteristics of FranchisesConcept 4• The franchisor owns a trade or service markand licenses it to franchisees in return forroyalty payments.• The franchisee pays for the right to be part ofthe system.www.jpgeugenio7.blogspot.com
  • 21. Characteristics of FranchisesConcept 4• The franchisor provides its franchisees with asystem for doing business.www.jpgeugenio7.blogspot.com
  • 22. What are Integrated LogisticsSystems?Concept 5www.jpgeugenio7.blogspot.com
  • 23. What are IntegratedLogistics Systems?Concept 5- An integrated logistics systems (ILS)includes material management,material flow systems, and physicaldistribution, aided by informationtechnology.www.jpgeugenio7.blogspot.com
  • 24. Concept 5www.jpgeugenio7.blogspot.com
  • 25. Transportation FactorsConcept 6• Speedwww.jpgeugenio7.blogspot.com
  • 26. Transportation FactorsConcept 6• Speed• Frequencywww.jpgeugenio7.blogspot.com
  • 27. Transportation FactorsConcept 6• Speed• Frequency• Dependabilitywww.jpgeugenio7.blogspot.com
  • 28. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capabilitywww.jpgeugenio7.blogspot.com
  • 29. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availabilitywww.jpgeugenio7.blogspot.com
  • 30. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceabilitywww.jpgeugenio7.blogspot.com
  • 31. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceability• Costwww.jpgeugenio7.blogspot.com
  • 32. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceability• Costwww.jpgeugenio7.blogspot.com
  • 33. Transportation FactorsConcept 6• Speed• Frequency• Dependability• Capability• Availability• Traceability• Costwww.jpgeugenio7.blogspot.com
  • 34. 6 KEY CONCEPTS?1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated LogisticsSystem?6. Transportation Factorswww.jpgeugenio7.blogspot.com
  • 35. Marketing Concepts: ManagingRetailing, Wholesaling, andLogisticsJohn Paul G. EugenioV60 Marketing ManagementProf. Bong De Ungriawww.jpgeugenio7.blogspot.com