Mozilla Campus Reps
Jay Patel

Agenda
• Overview
• Program goals
• Current activities
• What’s new
• Roadmap
• Challenges
• Q&A
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Campus Reps Overview
• Communication and activities
• SFX group: 3000+, Facebook: ~300, Twitter: 83 and growing
• Events, campaigns, and community participation
• Strong growth over past 2 years
• Launched in 2007 with 75 students signed up
• 600+ reps in 2008; ~500 already registered first month for 2009-10
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Why Students?
• Passionate and influential
• Lots of time to be active
• People on the ground
• Truly global community
• Key user segment
• Word of mouth and recruiting
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Program Goals
• Connect with students and faculty to build strong network
• Raise Firefox brand awareness on campuses
• Educate people about open source and the Mozilla mission
• Support Mozilla marketing activities and campaigns
• Provide a gateway into the general Mozilla community
• Drive Firefox downloads and adoption within key segment
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What they’re doing
Events
Campaigns
Community
• Conferences
• Back to School
• India
• Fairs & Festivals
• Download Day
• Labs
• Download Fests
• “On the Street”
• Add-ons
• Presentations
• Firefox 3.5
• Education
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What they’re doing…
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What’s New?
• Campus Reps Logo + Guide
• Regional Leaders
• Mozilla Clubs
• Testimonials
• Mini-Campaigns
• Self-Service Marketing Materials
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2009 Roadmap
• Q1: Online guide on SFX, 2009-10 Registration begins
• Q2: Firefox 3.5 planning/launch, Recruiting, Logo
• Q3: Top 25 search, Back to School campaign, Clubs
• Q4: Events, Swag packs, Seasonal activities & campaigns
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Current Initiatives
• Keep up with the rolling nature of program (school calendars are different
around the world)
• Address revolving membership as students come and go (help students
recruit successors)
• Support bigger events that bring reps together (regional meetups, national
conferences, etc)
• Improve mechanics of the program (make it easier to manage large
community of reps)
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Challenges
• Individual mentoring and 1:1 collaboration
• International marketing materials
• Incentives and providing support
• Syncing schedules and planning in advance
• Engagement and retention
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Opportunity
• Developing strong community leaders
• More cross-functional collaboration within Mozilla
• Continued growth in emerging markets
• Support for Foundation’s education initiative
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Q&A
Thank You
campusreps@mozilla.com
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