Mozilla Campus Reps 2009-10

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Overview of the Mozilla Campus Reps program, including our goals, what reps are doing, and plans for 2009-10.

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Mozilla Campus Reps 2009-10

  1. 1. Mozilla Campus Reps Jay Patel
  2. 2. Agenda • Overview • Program goals • Current activities • What’s new • Roadmap • Challenges • Q&A 2
  3. 3. Campus Reps Overview • Communication and activities • SFX group: 3000+, Facebook: ~300, Twitter: 83 and growing • Events, campaigns, and community participation • Strong growth over past 2 years • Launched in 2007 with 75 students signed up • 600+ reps in 2008; ~500 already registered first month for 2009-10 3
  4. 4. Why Students? • Passionate and influential • Lots of time to be active • People on the ground • Truly global community • Key user segment • Word of mouth and recruiting 4
  5. 5. Program Goals • Connect with students and faculty to build strong network • Raise Firefox brand awareness on campuses • Educate people about open source and the Mozilla mission • Support Mozilla marketing activities and campaigns • Provide a gateway into the general Mozilla community • Drive Firefox downloads and adoption within key segment 5
  6. 6. What they’re doing Events Campaigns Community •  Conferences •  Back to School •  India •  Fairs & Festivals •  Download Day •  Labs •  Download Fests •  “On the Street” •  Add-ons •  Presentations •  Firefox 3.5 •  Education 6
  7. 7. What they’re doing… 7
  8. 8. What’s New? • Campus Reps Logo + Guide • Regional Leaders • Mozilla Clubs • Testimonials • Mini-Campaigns • Self-Service Marketing Materials 8
  9. 9. 2009 Roadmap • Q1: Online guide on SFX, 2009-10 Registration begins • Q2: Firefox 3.5 planning/launch, Recruiting, Logo • Q3: Top 25 search, Back to School campaign, Clubs • Q4: Events, Swag packs, Seasonal activities & campaigns 9
  10. 10. Current Initiatives • Keep up with the rolling nature of program (school calendars are different around the world) • Address revolving membership as students come and go (help students recruit successors) • Support bigger events that bring reps together (regional meetups, national conferences, etc) • Improve mechanics of the program (make it easier to manage large community of reps) 10
  11. 11. Challenges • Individual mentoring and 1:1 collaboration • International marketing materials • Incentives and providing support • Syncing schedules and planning in advance • Engagement and retention 11
  12. 12. Opportunity • Developing strong community leaders • More cross-functional collaboration within Mozilla • Continued growth in emerging markets • Support for Foundation’s education initiative 12
  13. 13. Q&A Thank You campusreps@mozilla.com 13
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