Homestead H.S. Career Day - Marketing

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Homestead H.S. Career Day - Marketing

  1. 1. Marketing careers Jay Patel Marketing Manager Mozilla Corporation Homestead Career Day January 14th, 2010
  2. 2. agenda  Marketing 101  Marketing Evolution  My Career  Questions?
  3. 3. What they teach you first… the 4 P’s 1. Product • what are you offering? • are you satisfying a need? 2. Price • how much will you ask for? • are consumers willing to pay? 3. Place • how will you sell you product? • where will you make it available? 4. Promotion • what will your message be? • how will you convince consumers?
  4. 4. What Marketers actually do? Marketing Functions
  5. 5. Connecting with Customers
  6. 6. What do I study in college? my advice: Major in something that you are passionate about. Pick a subject that will help you develop the skills to CREATE products or services that you enjoy and have a genuine interest in. If you’re an expert at something, you can always learn to market it. ;-) Any major that helps you become a better writer, speaker and creative thinker is good as well. Consider communications, design, cognitive science, marketing or business.
  7. 7. Marketing is changing
  8. 8. from MASS targeting
  9. 9. to individual relationships
  10. 10. from tools that interrupt
  11. 11. to tools that engage
  12. 12. As a Marketer you should be prepared to evolve
  13. 13. Working for Mozilla We are a private, non-profit technology company. We are small and efficient. We are open and global. We make Firefox and a bunch of other stuff. Company Info Total Employees: ~250 HQ: Mountain View, CA Locations: Vancouver, Toronto, Paris, Beijing, Tokyo My Career 2004 - 2005: Software QA Engineer 2005 - 2007: QA Community Lead and Firefox Project Manager 2007 - 2009: Community Marketing (Campus Reps) 2009 - Present: Developer Marketing (Mozilla Developer Network)
  14. 14. Marketing Firefox
  15. 15. Connecting with Students
  16. 16. Connecting with Developers
  17. 17. Measuring Success
  18. 18. thank you any questions?
  19. 19. suggested reading • Brand Autopsy • Chris Brogan • Church of the Customer • Copyblogger • Duct Tape Marketing • Inside Adwords • Junta42 • Logic + Emotion • Marketing Minute • Marketing Profs • Marketing Sherpa • Seth Godin • Tom Fishburne • Web Ink Now
  20. 20. Slides Attribution intersection consulting: http://www.slideshare.net/msmiciklas Images Attribution poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg social media collage; social media logos: http://www.flickr.com/photos/luc/ broken tv: http://www.flickr.com/photos/schmilblick/ magazine: http://www.flickr.com/photos/defrostca/ envelope: http://www.flickr.com/photos/stoller/2255681370/ phone: http://www.flickr.com/photos/robbn1/3448476781/ evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg

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