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Homestead H.S. Career Day - Marketing

Homestead H.S. Career Day - Marketing






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    Homestead H.S. Career Day - Marketing Homestead H.S. Career Day - Marketing Presentation Transcript

    • Marketing careers Jay Patel Marketing Manager Mozilla Corporation Homestead Career Day January 14th, 2010
    • agenda  Marketing 101  Marketing Evolution  My Career  Questions?
    • What they teach you first… the 4 P’s 1. Product • what are you offering? • are you satisfying a need? 2. Price • how much will you ask for? • are consumers willing to pay? 3. Place • how will you sell you product? • where will you make it available? 4. Promotion • what will your message be? • how will you convince consumers?
    • What Marketers actually do? Marketing Functions
    • Connecting with Customers
    • What do I study in college? my advice: Major in something that you are passionate about. Pick a subject that will help you develop the skills to CREATE products or services that you enjoy and have a genuine interest in. If you’re an expert at something, you can always learn to market it. ;-) Any major that helps you become a better writer, speaker and creative thinker is good as well. Consider communications, design, cognitive science, marketing or business.
    • Marketing is changing
    • from MASS targeting
    • to individual relationships
    • from tools that interrupt
    • to tools that engage
    • As a Marketer you should be prepared to evolve
    • Working for Mozilla We are a private, non-profit technology company. We are small and efficient. We are open and global. We make Firefox and a bunch of other stuff. Company Info Total Employees: ~250 HQ: Mountain View, CA Locations: Vancouver, Toronto, Paris, Beijing, Tokyo My Career 2004 - 2005: Software QA Engineer 2005 - 2007: QA Community Lead and Firefox Project Manager 2007 - 2009: Community Marketing (Campus Reps) 2009 - Present: Developer Marketing (Mozilla Developer Network)
    • Marketing Firefox
    • Connecting with Students
    • Connecting with Developers
    • Measuring Success
    • thank you any questions?
    • suggested reading • Brand Autopsy • Chris Brogan • Church of the Customer • Copyblogger • Duct Tape Marketing • Inside Adwords • Junta42 • Logic + Emotion • Marketing Minute • Marketing Profs • Marketing Sherpa • Seth Godin • Tom Fishburne • Web Ink Now
    • Slides Attribution intersection consulting: http://www.slideshare.net/msmiciklas Images Attribution poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg social media collage; social media logos: http://www.flickr.com/photos/luc/ broken tv: http://www.flickr.com/photos/schmilblick/ magazine: http://www.flickr.com/photos/defrostca/ envelope: http://www.flickr.com/photos/stoller/2255681370/ phone: http://www.flickr.com/photos/robbn1/3448476781/ evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg