Homestead H.S. Career Day - MarketingPresentation Transcript
Homestead Career Day
January 14th, 2010
What they teach you first…
the 4 P’s
• what are you offering?
• are you satisfying a need?
• how much will you ask for?
• are consumers willing to pay?
• how will you sell you product?
• where will you make it available?
• what will your message be?
• how will you convince consumers?
What Marketers actually do?
Connecting with Customers
What do I study in college?
Major in something that you are passionate about.
Pick a subject that will help you develop the skills to
CREATE products or services that you enjoy and
have a genuine interest in. If you’re an expert at
something, you can always learn to market it. ;-)
Any major that helps you become a better writer,
speaker and creative thinker is good as well.
Consider communications, design, cognitive
science, marketing or business.
from MASS targeting
from tools that interrupt
to tools that engage
As a Marketer you should be
prepared to evolve
Working for Mozilla
We are a private, non-profit technology company.
We are small and efficient. We are open and global.
We make Firefox and a bunch of other stuff.
Total Employees: ~250
HQ: Mountain View, CA
Locations: Vancouver, Toronto, Paris, Beijing, Tokyo
2004 - 2005: Software QA Engineer
2005 - 2007: QA Community Lead and Firefox Project Manager
2007 - 2009: Community Marketing (Campus Reps)
2009 - Present: Developer Marketing (Mozilla Developer Network)
Connecting with Students
Connecting with Developers
• Brand Autopsy
• Chris Brogan
• Church of the Customer
• Duct Tape Marketing
• Inside Adwords
• Logic + Emotion
• Marketing Minute
• Marketing Profs
• Marketing Sherpa
• Seth Godin
• Tom Fishburne
• Web Ink Now
intersection consulting: http://www.slideshare.net/msmiciklas
social media collage; social media logos: http://www.flickr.com/photos/luc/
broken tv: http://www.flickr.com/photos/schmilblick/