Leadstart Manuscript Evaluation Metrics

Manuscript Evaluation Metrics

Rating of a manuscript happens from a scale of

-3 to +3 on each of the following.

Publishers Requirements

Writer Credentials

Market Viability

Script Quality

Scope for Scaling

Publisher's Requirements These are the genres the Publisher wants to invest in and have nothing to do with the quality of the manuscript Scale: -3 to +3 i.e the average score of the sub points is considered Genre : (e.g. Say this year Leadstart Publishing is going to be heavy on Non- fiction. hence Non Fiction titles will get a '+3’, other genres have ratings between '-3' to '+ 2’) Sub Genre : ( e.g. Say, this year we would like to build our titles around Global trends, Global personalities & Global news , hence say books on President Obama, Indian Elections, Business biographies ,Investment during Recession, etc. receive a '+3' )

Writer Credentials These are points assigned to the market pull the author's name will drive. Scale: -3 to +3 i.e the average score of the sub points is considered · Well known published author · Author's Popularity (Has never been an author before but is very popular, e.g. Lakshmi Mittal, Shahrukh Khan, David Beckham, will receive the highest grades)

Market Viability These are points based on our market information system, viz. what are the demographics of the people who will be probable buyers for the book. Scale: -3 to +3 i.e the average score of the sub points is considered Target Group · Socio Economical Classification (from A to E) · Gender · Age Bracket · Geography (Country, Metros, Mini- Metros, etc)

Script Quality Scale: -6 to +6 i.e the average score of the sub points is considered · Skeleton of script · Body of script · Story telling · Language · Uniqueness

Scope for Scaling Scale: -3 to +3 i.e the average score of the sub points is considered Scope to sell in different geographies (e.g. scripts on arithmetic, yoga, nutrition, President Obama, etc. can be globally scaled effectively) Content Syndication: (Probability of the content being syndicated to different mediums, viz will news papers / websites pay for the content if they use the content on their mediums. e.g. "lose weight naturally" can become a book and chapters of the book can be used by a new paper / website, where they can use our content and pay for the same) Parallel mediums: (If the book can be sold as a movie script or a cookery book be made into a cookery show, etc.)

Submit Manuscripts In the business of creativity there are no set rule for success, the attempt here is to ensure the risk on each project is optimised. Post assigning points to each manuscript (ranging from - 18 to +18) we choose the manuscripts. We only consider books with a score of + 5 for Publishing; the benchmarks keep moving higher up during times of slowdowns. You can submit your manuscripts online at http://www.leadstartcorp.com/submit_manuscript.php