jay parkinson + md + mph

re-imagining health
it can (and will) be AWESOME

efficient
communicative
convenient
focused
secure
platform
comfortable
affordable
social
safe
minimal
incentivized
empowered
relationships
virtual

uncoordinated
unfocused
inconsistent
unmeasured
inefficient
perversely incented
excessive
expensive
dangerous
-george halvorson

keep your eye on the periphery

more accessible to more people
lower margins
smaller target markets
simpler products
not as attractive as the status quo
eventually these displace the status quo

the future is here, it’s just not
evenly distributed.
-william gibson

the future is here, it’s just not
organized, simple, and served
as a product with an attractive
price.
-jay parkinson

it exists today...

efficient

communicative

health buddy
nurse
nurse practitioner
generalist
specialist

convenient

do you need to be inconvenienced?
can you help yourself?
do you have the tools you need to do so?

networked neighborhood doctor offices

focused

1% consumes 35%
$

10% consumes 80%
$

chronic acute
diabetes
chf
asthma
cad
depression

diabetes clinics full of only diabetes experts
CHF clinics full of only diabetes experts
depression clinics full of only depression experts
etc

a team of focused experts to deliver
consistent, accurate, high quality results

flickr.com/people/quasimondo/

secure, platform

comfortable

tsukasa clinic

affordable

payor + provider = aligned profit motives/incentives
mini, virtual

transparent

social/connected

safe

informed / empowered

$4,000 + 20 hours of missed work

minimal

personalized options

Which treatment should I have?
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personalized matches

virtual expertise brick-n-mortar
vs

the company that puts this all
together into an affordable
package...

wins.

both you and your doctors

this won’t appeal to most

it can’t compete with breadth

but it will appeal to enough

and it’s better than nothing