The trust equation___________________________________Self-orientationSource:Brogan and Smith -Trust AgentsMaister, Galford and Green - The Trusted AdvisorT = (C x R x I)/STrust =Credibility X Reliability X Intimacy
The social insurance agencyhelps its advisorsto become trust agents.
Connect with clients, peersand prospectsYouClientClientClientClientClientPeerPeer
5 things an agency can do tosupport advisors in social1. Provide social media skills training & coaching2. Help with websites and SEO support3. Develop a publishing platform for advisorcontent and tie it to a lead generation form4. Find great third-party content for advisors toshare5. Work with carriers to get shareable contentinto the ﬁeld
Beneﬁts of your agencybeing a social leader• Enhances your value proposition to advisors• Increases business development• Improves ability to recruit next gen advisors• Increases visibility of your brand proﬁle anddemonstrates leadership• Earned media increases yourcompetitiveness
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