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Sagas creative strategy

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A marketing Strategy for a Three-wheeler gas conversion project.

A marketing Strategy for a Three-wheeler gas conversion project.

Published in: Automotive, Travel, Business
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  • 1. A Promise of a better lifestyle for the Three-wheeler folks..! It’s Good for the Pocket, It’s best for the environment..!Copyright © 2011 SideFX / Jay Abeyratne
  • 2. Copyright © 2011 SideFX / Jay AbeyratnePreambleToday, “Tuk Tuks” or the Three-wheelers have evolved to become an efficient,cost-effective and complete solution to the transportation needsof many Sri Lankans. These little vehicles are also the breadwinnersof millions of Sri Lankans.SAGAS Autotech, India’s leading 3-wheeler GAS Kit manufacturingCompany has joined hands with one of Sri Lanka’smost trusted financial giants – Alliance FinanceCompany PLC in introducing the world-classSAGAS LPG Gas kits in Sri Lanka.
  • 3. Copyright © 2011 SideFX / Jay AbeyratneOur BriefOur job is to take SAGAS to the public and create a buzz that should see agreater proportion of the target populous embracing the concept of SAGAS.Our focus is to bring people in harmony with SAGAS.
  • 4. Copyright © 2011 SideFX / Jay AbeyratneOur ChallengeOur job is to educate the target populous by showingthe enormous benefits of SAGAS and in returnget the numbers ticking for Alliance Finance.
  • 5. Copyright © 2011 SideFX / Jay AbeyratneThe Communications PlatformWe need to speak in a language 3-wheeler folks understand. We must firstget them interested and then seek to educate them, opening their eyes toSAGAS as a genuine profit maker.The look and feel of our campaign should create empathy in the mindsof all 3-wheeler folks.It should have instant appeal andmake the prospect want more.
  • 6. Copyright © 2011 SideFX / Jay AbeyratneIntegrated print campaignsto run in tandemCampaign kicks off at two fronts, combining to formone powerful communication.
  • 7. For visual purpose onlyTeaser Campaign 1 /Poster Campaign 1
  • 8. For visual purpose onlyTeaser Campaign 1 /Poster Campaign 1
  • 9. For visual purpose onlyTeaser Campaign 1 /Poster Campaign 1
  • 10. For visual purpose onlyTeaser Campaign 2
  • 11. For visual purpose onlyTeaser Campaign 2
  • 12. For visual purpose onlyTeaser Campaign 2
  • 13. For visual purpose onlyPoster Campaign 2
  • 14. For visual purpose onlyPoster Campaign 2
  • 15. For visual purpose onlyPoster Campaign 2
  • 16. Full Page Launch Ads For visual purpose only
  • 17. Copyright © 2011 SideFX / Jay Abeyratne SAGAS inFull Swing BTLCampaign 3D Hoardings with an actual front face of a 3-wheeler fixed onto the hoarding
  • 18. Copyright © 2011 SideFX / Jay AbeyratneBanner
  • 19. Pennant Copyright © 2011 SideFX / Jay Abeyratne
  • 20. Copyright © 2011 SideFX / Jay AbeyratneLeaflet
  • 21. Road Signs Copyright © 2011 SideFX / Jay Abeyratne
  • 22. Road Signs (Cont.) Copyright © 2011 SideFX / Jay Abeyratne
  • 23. Road Signs (Cont.) Copyright © 2011 SideFX / Jay Abeyratne
  • 24. Road signs / pennants Copyright © 2011 SideFX / Jay Abeyratne
  • 25. Copyright © 2011 SideFX / Jay Abeyratne3-wheeler Sticker
  • 26. Copyright © 2011 SideFX / Jay Abeyratne3-wheeler Sticker
  • 27. Caps / T-Shirtsfor the SAGAS Team Copyright © 2011 SideFX / Jay Abeyratne
  • 28. Copyright © 2011 SideFX / Jay AbeyratneMore Great Ideas• Special Radio promotion featuring SAGAS along with Interviews with senior Officials from Alliance Finance educating the people about the incredible potential of the product.• Guaranteed coverage in print and electronic media spread over the duration of the launch. This is the perfect opportunity for us to create novelty and a unique market position for SAGAS through media coverage.
  • 29. Copyright © 2011 SideFX / Jay Abeyratne The Campaign Mix• Print Media – with a language mix of S/T at 80% and 20% respectively.• Outdoor, POS and special promotional ideas• Radio promotion• Soft launch/press conference• Free publicity and PR activities
  • 30. Copyright © 2011 SideFX / Jay AbeyratneWe’ve got a Winner..!We believe that our agency is fully geared to handlethe SAGAS Launch having mustered the requirementsinvolved in executing such a product.We like to wish you all the best and are confident thatthe campaign would not just take SAGASto the public but create a massive demandfor the future.

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