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Lal Marcom Strategy

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A Marketing Communications / Brand Building Campaign for Lanka Ashok Leyland

A Marketing Communications / Brand Building Campaign for Lanka Ashok Leyland


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  • 1. On the Road to SuccessCopyright © 2011 SideFX / Jay Abeyratne A Marketing Communications Strategy By
  • 2. Preamble / The Brief Why do we need a Brand Image Advertising Campaign? Lanka Ashok Leyland has been the Pride of Sri Lankan Public Transport for nearly 30 years. Now as we approach the 30th Anniversary Celebrations, we need to reposition ourselves in a NEW direction by connecting with millions of Sri Lankans in a new platform of Trust, Value and Image.Copyright © 2011 SideFX / Jay Abeyratne Advertising Objective: To establish NEW Brand Positioning To achieve the SUPERBRAND Award
  • 3. The Marketing Platform Without transport life would come to a standstill. So, there’s no better business to beCopyright © 2011 SideFX / Jay Abeyratne in than providing transport solutions. While creating strong awareness, we will ride on the strengths of Lanka Ashok Leyland’s Heritage, Quality service and Social responsibility. This should create a demand for a unique Brand Positioning.
  • 4. Copyright © 2011 SideFX / Jay Abeyratne Print Strategy (E/S/T)
  • 5. Copyright © 2011 SideFX / Jay Abeyratne
  • 6. Copyright © 2011 SideFX / Jay Abeyratne
  • 7. Copyright © 2011 SideFX / Jay Abeyratne
  • 8. BTL Strategy Hoardings / Corporate Office BrandingCopyright © 2011 SideFX / Jay Abeyratne
  • 9. Copyright © 2011 SideFX / Jay Abeyratne
  • 10. Copyright © 2011 SideFX / Jay Abeyratne
  • 11. Copyright © 2011 SideFX / Jay Abeyratne
  • 12. Copyright © 2011 SideFX / Jay Abeyratne
  • 13. Copyright © 2011 SideFX / Jay Abeyratne
  • 14. Copyright © 2011 SideFX / Jay Abeyratne
  • 15. Copyright © 2011 SideFX / Jay Abeyratne
  • 16. Copyright © 2011 SideFX / Jay Abeyratne
  • 17. LAL Lounge Room Interior Design Concept Hoardings / Corporate Office BrandingCopyright © 2011 SideFX / Jay Abeyratne
  • 18. Copyright © 2011 SideFX / Jay Abeyratne
  • 19. Copyright © 2011 SideFX / Jay Abeyratne
  • 20. More Great Ideas ‘Best LAL Bus Driver 2011’ A joint initiative between the Department of Motor Trafficand Lanka Ashok Leyland to reward the Bus driver community and make an impact on the society and road traffic.Sponsoring of Road Safety Publicity Campaigns To inform, change attitudes, change behaviour of road users and to reduce road accidents. Copyright © 2011 SideFX / Jay Abeyratne
  • 21. Let’s Do it..! This is just the tip of the ice berg.What we need is a convincing start. Thank you for your time. Copyright © 2011 SideFX / Jay Abeyratne