+
“get out of
the request:    the garage
                and into
                the spa”
nurturing
pangea organics
                   handcrafted
 had something
                     organic
beautiful on the
    ...
brand is who you are,
not who you want to be
Joshua Onysko
at 15, he decides he likes
       learning from life more
1995
       than books and leaves
       school
on a visit home before
       moving to India, he finds
       a book about soapmaking
1999
       and makes the first bat...
spends time in Cambodia
       and envisions a place
       where sustainable, socially
       responsible businesses
    ...
now in Boulder, Colorado,
       works as a baker at Whole
       Foods during the day and
2002   makes soap in his garage...
moves Pangea out of
       his garage and into a
2003
       warehouse space to keep
       up with demand.
philosophy
               product

integrity
            performance
INTEGRITY     practices
               people
       ...
honest     there’s a purity to honesty. truth begets trust. small



  crafted    batches created by human hands. craft = ...
We need to re-invent what organic, natural,
authentic, and sustainable look like. Too many
brands get too much credit beca...
established intead of activist
SECONDARY
                                  GRAPHICS
                                  Our ingredients originate from all ...
Wouldn’t corn-based plastics be a perfect addition
to the story of Pangea? Not if we end up supporting
GMO farming in any ...
It was refreshing and challenging to adopt these
tenets. Making design decisions from this level of
conviction was liberat...
serious goals
not serious soap
promise
not prodding
teach
don’t preach
spa
vs.
medicinal
vs.
earthy
vs.
crafted
spa
vs.
medicinal
vs.
earthy
vs.
crafted
Pre-IDEO: 300 doors                      Whole Foods
Currently: 1600 doors
                                         China ...
Pangea Organics                    Pangea Organics
Annual Sales Since 2003:           YOY Growth Whole Foods Market

2003:...
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
Pangea Opp Green Pres
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Transcript of "Pangea Opp Green Pres"

  1. 1. +
  2. 2. “get out of the request: the garage and into the spa”
  3. 3. nurturing pangea organics handcrafted had something organic beautiful on the fair trade inside cruelty-free
  4. 4. brand is who you are, not who you want to be
  5. 5. Joshua Onysko
  6. 6. at 15, he decides he likes learning from life more 1995 than books and leaves school
  7. 7. on a visit home before moving to India, he finds a book about soapmaking 1999 and makes the first batch of soap with his mom in the family’s kitchen
  8. 8. spends time in Cambodia and envisions a place where sustainable, socially responsible businesses could incubate... 2001 his friend suggests starting a soap company to fund it... and call it Pangea
  9. 9. now in Boulder, Colorado, works as a baker at Whole Foods during the day and 2002 makes soap in his garage at night. He sells soap out of his van at concerts and events.
  10. 10. moves Pangea out of his garage and into a 2003 warehouse space to keep up with demand.
  11. 11. philosophy product integrity performance INTEGRITY practices people planet
  12. 12. honest there’s a purity to honesty. truth begets trust. small crafted batches created by human hands. craft = care. I organic NTEGRITY teach others what this means and why it’s important. nurturing good for people, good for planet. fair living wages, fair trade, full disclosure.
  13. 13. We need to re-invent what organic, natural, authentic, and sustainable look like. Too many brands get too much credit because of what’s on the outside. To get more people to experience and trust Pangea, grow as a business and to get into other distribution channels, an established look is more powerful. All or nothing. One step at a time.
  14. 14. established intead of activist
  15. 15. SECONDARY GRAPHICS Our ingredients originate from all over the world. This topographic map represents and conveys the fact that Pangea Organics is dedicated to fair trade with developing countries, bringing the world back together one bottle, bar and jar at a time. It can be used as both a primary graphic element as well as a complimentary element paired with photography. established instead of activist
  16. 16. Wouldn’t corn-based plastics be a perfect addition to the story of Pangea? Not if we end up supporting GMO farming in any way. Presenting the bottled products in earth friendly boxes will give us an elevated cosmetic presence. It would, but no box is more earth friendly.
  17. 17. It was refreshing and challenging to adopt these tenets. Making design decisions from this level of conviction was liberating! Joshua and his company found it difficult to watch their baby grow up.
  18. 18. serious goals not serious soap
  19. 19. promise not prodding
  20. 20. teach don’t preach
  21. 21. spa vs. medicinal vs. earthy vs. crafted
  22. 22. spa vs. medicinal vs. earthy vs. crafted
  23. 23. Pre-IDEO: 300 doors Whole Foods Currently: 1600 doors China & Korea Current distribution channels include: Natural Grocer, Boutique Box Chain, Progressive Spas Salon, Spa and Prestige (High End Department Stores). Europe Pre-IDEO, Pangea was solely in Natural Grocer.
  24. 24. Pangea Organics Pangea Organics Annual Sales Since 2003: YOY Growth Whole Foods Market 2003: $100K (2 employees) 2008 over 2007: 200% growth 2004: $175K (3 employees; 175%) (estimated based on YTD sales) 2005: $380K (6 employees; 217%) 2007 over 2006: 283% growth 2006: $1.2M (12 employees; 316%) 2007: $2.7M (26 employees; 225%)

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