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Joann Lee

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    • 1. The Case for Cups Why Small Changes Make “Cents” Joann Lee, Community Relations Manager Opportunity Green, November 9, 2008
    • 2. Esurance Fast Facts
      • Headquarters: San Francisco
      • Office Locations: +12 regional
      • Associates: 1,800
      • States Covered: 28
      • Policies-in-Force: 500,000
      • Written Premium: $800 Million (2007)
      • Distribution Model: Direct - online
      Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential
    • 3. Esurance’s Environmental Commitment Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential Save trees through our paperless customer and claims experience Employ hybrid vehicles for our corporate fleet Work with over 20 environmental organizations nationwide Planted approximately 70,000 trees to date Purchased RECs from wind farms in TX to offset electricity used in permanent offices Multiple awards for our green commitment including: EPA Green Power Leadership Club First in industry to use national TV to advocate the environment
    • 4. Benefits of Being Online
      • The first auto insurance offered exclusively online
        • Rate quotes, policy purchase, policy management, and electronic documents
        • Customer communication mainly via email, with 24/7 phone service when customers prefer to talk
      • The first virtually paperless auto insurance experience
        • Around 60+ pages would have to be sent per customer were it not electronic
        • Electronic documents save at least 60,000,000 pieces of paper a year (excluding envelopes)
        • Cost savings of approximately $492,000 annually
      Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential
    • 5. Adding Hybrids & Offsets to the Mix
      • Operationalized green values by purchasing hybrid vehicles for our claims fleet
        • 97% of our fleet is comprised of hybrids
        • Annual gas savings of $76,000
      • Furthered green commitment by purchasing offsets for our claims fleet in 2008
        • 450 tons of CO 2 offset through reforestation projects
      Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential
    • 6. Small Changes Make a Huge Impact
      • “ Are You Thinking Green?” campaign
        • Internal educational campaign to encourage sustainable thinking amongst associates
          • Company-wide recycling programs
          • Recycled paper products
          • Biodegradable utensils
          • Energy efficient office equipment and lighting
      • Reusable water bottles and corn plastic mugs
        • Distributed to all SF associates in 10/2007
        • Estimated savings of 78,000 cups
        • Cost savings of $10,000 annually in SF alone
      • Defaulted double-sided printing and copying
        • Achieved a 10% reduction in paper use in one year in the SF office.
        • Projected company wide cost savings = $58,000
      Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential
    • 7. 3 Takeaways
      • Change small things for a HUGE impact
        • Distributing reusable drink-ware reduced waste and saved $$, find opportunities in your organization
      • Create a green steering committee
        • Engage your associates from multiple departments and get their help with greening efforts
      • Keep pushing for change
        • Start internally, then broaden your initiatives to all relevant areas of the company, it’ll keep you authentic
      Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential
    • 8. Nov. 9, 2008 Esurance Opportunity Green Presentation Proprietary & Confidential Thank You! Joann Lee Community Relations Manager PH: 415-875-4778 Email: jlee2@esurance.com