How Will We Get There? <ul><li>Geoff Wardle </li></ul><ul><li>Director, Advanced Mobility Research </li></ul><ul><li>Assoc...
Opportunity Green - How Will We Get There?  <ul><li>The transportation and </li></ul><ul><li>automotive industries </li></...
Changing the Design of the Automobile Industry <ul><li>Emergence of China, India as  </li></ul><ul><li>major automotive pl...
Changing the Design of the Automobile Industry <ul><li>Emergence of China, India as  </li></ul><ul><li>major players in th...
Changing the Design of the Automobile Industry <ul><li>The end of artificially cheap  </li></ul><ul><li>energy - oil in pa...
Changing the Design of the Automobile Industry <ul><li>Scarcity of unpolluted water…. </li></ul>Geoff Wardle - Director, A...
Changing the Design of the Automobile Industry <ul><li>Saturated automobile markets…. </li></ul>Geoff Wardle - Director, A...
Changing the Design of the Automobile Industry <ul><li>Increasing public awareness about </li></ul><ul><li>issues of susta...
Changing the Design of the Automobile Industry <ul><li>Public and political distaste for urban </li></ul><ul><li>congestio...
Changing the Design of the Automobile Industry <ul><li>However, providing sustainable  </li></ul><ul><li>transportation wi...
Changing the Design of the Automobile Industry <ul><li>The truth of the matter is: </li></ul><ul><li>we know so little  </...
Changing the Design of the Automobile Industry <ul><li>At the outer layers of the problem,  </li></ul><ul><li>thinking abo...
Changing the Design of the Automobile Industry <ul><li>We can make great progress </li></ul><ul><li>on making more energy ...
Changing the Design of the Automobile Industry <ul><li>We can help our society require us </li></ul><ul><li>to move oursel...
Changing the Design of the Automobile Industry <ul><li>The most difficult challenge though </li></ul><ul><li>will be in ph...
Changing the Design of the Automobile Industry <ul><li>Art Center College of Design Summit:  </li></ul><ul><li>Systems, Ci...
Changing the Design of the Automobile Industry <ul><li>Let’s start understanding. </li></ul><ul><li>Let’s start talking! <...
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Geoff Wardle

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Geoff Wardle

  1. 1. How Will We Get There? <ul><li>Geoff Wardle </li></ul><ul><li>Director, Advanced Mobility Research </li></ul><ul><li>Associate Chair Graduate Industrial Design </li></ul>
  2. 2. Opportunity Green - How Will We Get There? <ul><li>The transportation and </li></ul><ul><li>automotive industries </li></ul><ul><li>in particular, are set for </li></ul><ul><li>radical change….. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  3. 3. Changing the Design of the Automobile Industry <ul><li>Emergence of China, India as </li></ul><ul><li>major automotive players…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  4. 4. Changing the Design of the Automobile Industry <ul><li>Emergence of China, India as </li></ul><ul><li>major players in the energy </li></ul><ul><li>industry…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  5. 5. Changing the Design of the Automobile Industry <ul><li>The end of artificially cheap </li></ul><ul><li>energy - oil in particular…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  6. 6. Changing the Design of the Automobile Industry <ul><li>Scarcity of unpolluted water…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  7. 7. Changing the Design of the Automobile Industry <ul><li>Saturated automobile markets…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  8. 8. Changing the Design of the Automobile Industry <ul><li>Increasing public awareness about </li></ul><ul><li>issues of sustainability…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  9. 9. Changing the Design of the Automobile Industry <ul><li>Public and political distaste for urban </li></ul><ul><li>congestion…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  10. 10. Changing the Design of the Automobile Industry <ul><li>However, providing sustainable </li></ul><ul><li>transportation will be the </li></ul><ul><li>greatest challenge. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  11. 11. Changing the Design of the Automobile Industry <ul><li>The truth of the matter is: </li></ul><ul><li>we know so little </li></ul><ul><li>about what sustainability </li></ul><ul><li>really means…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  12. 12. Changing the Design of the Automobile Industry <ul><li>At the outer layers of the problem, </li></ul><ul><li>thinking about transportation as a </li></ul><ul><li>systems integration problem will </li></ul><ul><li>be a major step forward… </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  13. 13. Changing the Design of the Automobile Industry <ul><li>We can make great progress </li></ul><ul><li>on making more energy efficient </li></ul><ul><li>hardware and software within </li></ul><ul><li>these systems…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  14. 14. Changing the Design of the Automobile Industry <ul><li>We can help our society require us </li></ul><ul><li>to move ourselves and our goods </li></ul><ul><li>around less…. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  15. 15. Changing the Design of the Automobile Industry <ul><li>The most difficult challenge though </li></ul><ul><li>will be in physically building the </li></ul><ul><li>hardware from truly sustainable </li></ul><ul><li>materials. </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  16. 16. Changing the Design of the Automobile Industry <ul><li>Art Center College of Design Summit: </li></ul><ul><li>Systems, Cities and Sustainable Mobility </li></ul><ul><li>February 4th, 5th, 6th 2008 </li></ul>Geoff Wardle - Director, Advanced Mobility Research
  17. 17. Changing the Design of the Automobile Industry <ul><li>Let’s start understanding. </li></ul><ul><li>Let’s start talking! </li></ul>Geoff Wardle - Director, Advanced Mobility Research

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