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Geoff Wardle

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Transcript

  • 1. How Will We Get There?
    • Geoff Wardle
    • Director, Advanced Mobility Research
    • Associate Chair Graduate Industrial Design
  • 2. Opportunity Green - How Will We Get There?
    • The transportation and
    • automotive industries
    • in particular, are set for
    • radical change…..
    Geoff Wardle - Director, Advanced Mobility Research
  • 3. Changing the Design of the Automobile Industry
    • Emergence of China, India as
    • major automotive players….
    Geoff Wardle - Director, Advanced Mobility Research
  • 4. Changing the Design of the Automobile Industry
    • Emergence of China, India as
    • major players in the energy
    • industry….
    Geoff Wardle - Director, Advanced Mobility Research
  • 5. Changing the Design of the Automobile Industry
    • The end of artificially cheap
    • energy - oil in particular….
    Geoff Wardle - Director, Advanced Mobility Research
  • 6. Changing the Design of the Automobile Industry
    • Scarcity of unpolluted water….
    Geoff Wardle - Director, Advanced Mobility Research
  • 7. Changing the Design of the Automobile Industry
    • Saturated automobile markets….
    Geoff Wardle - Director, Advanced Mobility Research
  • 8. Changing the Design of the Automobile Industry
    • Increasing public awareness about
    • issues of sustainability….
    Geoff Wardle - Director, Advanced Mobility Research
  • 9. Changing the Design of the Automobile Industry
    • Public and political distaste for urban
    • congestion….
    Geoff Wardle - Director, Advanced Mobility Research
  • 10. Changing the Design of the Automobile Industry
    • However, providing sustainable
    • transportation will be the
    • greatest challenge.
    Geoff Wardle - Director, Advanced Mobility Research
  • 11. Changing the Design of the Automobile Industry
    • The truth of the matter is:
    • we know so little
    • about what sustainability
    • really means….
    Geoff Wardle - Director, Advanced Mobility Research
  • 12. Changing the Design of the Automobile Industry
    • At the outer layers of the problem,
    • thinking about transportation as a
    • systems integration problem will
    • be a major step forward…
    Geoff Wardle - Director, Advanced Mobility Research
  • 13. Changing the Design of the Automobile Industry
    • We can make great progress
    • on making more energy efficient
    • hardware and software within
    • these systems….
    Geoff Wardle - Director, Advanced Mobility Research
  • 14. Changing the Design of the Automobile Industry
    • We can help our society require us
    • to move ourselves and our goods
    • around less….
    Geoff Wardle - Director, Advanced Mobility Research
  • 15. Changing the Design of the Automobile Industry
    • The most difficult challenge though
    • will be in physically building the
    • hardware from truly sustainable
    • materials.
    Geoff Wardle - Director, Advanced Mobility Research
  • 16. Changing the Design of the Automobile Industry
    • Art Center College of Design Summit:
    • Systems, Cities and Sustainable Mobility
    • February 4th, 5th, 6th 2008
    Geoff Wardle - Director, Advanced Mobility Research
  • 17. Changing the Design of the Automobile Industry
    • Let’s start understanding.
    • Let’s start talking!
    Geoff Wardle - Director, Advanced Mobility Research