<ul><li>The Transformative </li></ul><ul><li>Power of </li></ul><ul><li>BEING GREEN </li></ul><ul><li>Chip Conley </li></u...
Are we not men? We are Devo!
Just as people experience varying levels of fulfillment…
 
… so do companies.
 
 
If humans aspire to self-actualization, why can’t companies — which are really just a collection of people — aspire to thi...
MASLOW’S HIERARCHY OF NEEDS PYRAMID PHYSIOLOGICAL SAFETY SOCIAL /  BELONGING SELF ACTUALIZATION ESTEEM Where “peak experie...
TRANSFORMATION PYRAMID SURVIVE (Physiological & Safety) SUCCEED (Social /Belonging & Esteem) TRANSFORM (Self-Actualization)
EMPLOYEE RELATIONSHIP TRUTH MONEY CREATES: BASE MOTIVATION RECOGNITION INSPIRATION MEANING LOYALTY
CUSTOMER RELATIONSHIP TRUTH MEETS EXPECTATIONS CREATES: SATISFACTION MEETS DESIRES EVANGELISM MEETS  UNRECOGNIZED  NEEDS C...
INVESTOR RELATIONSHIP TRUTH TRANSACTION ALIGNMENT CREATES: TRUST RELATIONSHIP ALIGNMENT LEGACY CONFIDENCE PRIDE OF OWNERSHIP
INVESTOR TRUTH EMPLOYEE TRUTH Money Recognition Meaning Transaction Alignment Relationship Alignment Meets Expectations Me...
“ Anything essential is invisible to the eye.” “ There are some things money can’t buy. For everything else there’s Master...
“ Peak Performance (and Loyalty) is created at the  Peak of the pyramid.”
Seek the Peak www.chipconley.com www.jdvhotels.com
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Chip Conley Pp

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Chip Conley Pp

  1. 1. <ul><li>The Transformative </li></ul><ul><li>Power of </li></ul><ul><li>BEING GREEN </li></ul><ul><li>Chip Conley </li></ul><ul><li>Founder & CEO </li></ul><ul><li>Joie de Vivre Hospitality </li></ul>
  2. 2. Are we not men? We are Devo!
  3. 3. Just as people experience varying levels of fulfillment…
  4. 5. … so do companies.
  5. 8. If humans aspire to self-actualization, why can’t companies — which are really just a collection of people — aspire to this peak, too? WHAT DOES A SELF-ACTUALIZED COMPANY LOOK LIKE?
  6. 9. MASLOW’S HIERARCHY OF NEEDS PYRAMID PHYSIOLOGICAL SAFETY SOCIAL / BELONGING SELF ACTUALIZATION ESTEEM Where “peak experiences” occur
  7. 10. TRANSFORMATION PYRAMID SURVIVE (Physiological & Safety) SUCCEED (Social /Belonging & Esteem) TRANSFORM (Self-Actualization)
  8. 11. EMPLOYEE RELATIONSHIP TRUTH MONEY CREATES: BASE MOTIVATION RECOGNITION INSPIRATION MEANING LOYALTY
  9. 12. CUSTOMER RELATIONSHIP TRUTH MEETS EXPECTATIONS CREATES: SATISFACTION MEETS DESIRES EVANGELISM MEETS UNRECOGNIZED NEEDS COMMITMENT
  10. 13. INVESTOR RELATIONSHIP TRUTH TRANSACTION ALIGNMENT CREATES: TRUST RELATIONSHIP ALIGNMENT LEGACY CONFIDENCE PRIDE OF OWNERSHIP
  11. 14. INVESTOR TRUTH EMPLOYEE TRUTH Money Recognition Meaning Transaction Alignment Relationship Alignment Meets Expectations Meets Desires Meets Unrecognized Needs CREATES: Evangelism Commitment Satisfaction CREATES: Inspiration Loyalty Base Motivation CREATES: Pride of Ownership Confidence Trust 1 2 3 Creating a Unique Corporate Culture Building an Enthusiastic Staff Developing Strong Customer Loyalty Maintaining a Profitable & Sustainable Business 4 Peak Experiences Create Peak Performance CUSTOMER TRUTH Relationship Truths Pyramid Legacy
  12. 15. “ Anything essential is invisible to the eye.” “ There are some things money can’t buy. For everything else there’s MasterCard.”
  13. 16. “ Peak Performance (and Loyalty) is created at the Peak of the pyramid.”
  14. 17. Seek the Peak www.chipconley.com www.jdvhotels.com

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