Selling on Social Media: Five Steps to Increase Your Social Media Sales


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Are you afraid of direct marketing? This slide show contains tips to help with just that. We break down social media marketing into 5 easy steps so that you can take potential customers offline quicker and into a more personal setting to discuss your further plans!

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Selling on Social Media: Five Steps to Increase Your Social Media Sales

  1. 1. Made by; Molly Herbst
  3. 3. AT LEAST ONCE A WEEK I SEE A DISCUSSION SIMILAR TO THE FOLLOWING: -“What am I doing wrong? Does social media marketing not work?” • The problem is many people, business owners included, are afraid of direct sales! • Social media is attractive to them because they’ve been led to believe that they can post helpful articles, videos, and users will start beating down the door to get to their products and services.
  4. 4. • Unfortunately, This isn’t the case. Social media marketing does require sales! • Online marketing in general requires sales too. • Creating beautiful content is a step in the sales process, but there are a few more steps after that..
  5. 5. • Is your content really top notch? • Or, is it something you see everywhere and have read a million times in a million different places? • Figure out what your unique selling proposition is, and play that into all of your content posts. • Readers will focus on your information a lot more—even if it’s the same rehashed story! Your unique perspective gives them something new, and helps your company stand out in the sea of competition you face.
  6. 6. STEP 2: LEAVE HOOKS IN THERE TO QUESTION READERS • Your content should leave your readers wondering how much better their life would be if they had your product/service. • Go on YouTube and watch Apple commercials. They do a phenomenal job of making people think they can’t live without their products— these methods can be utilized in many different companies and marketing campaigns.
  7. 7. STEP 2: LEAVE HOOKS IN THERE TO QUESTION READERS CONT. • All of your content should have some sort of call-to-action. Whether it’s an email box to collect email addresses, or a phone number to call for more information—you need to make sure that your users have something to do after reading the information. • Instead of just posting a link to another article, comment on how your business can help with whatever the subject of the article is, and then post it.
  8. 8. • Mainly, you’ll need to get your hands dirty and start testing out different methods of approaching your prospects online to buy from your business. • Pick up some sales tapes or books if you’ve never done sales before. Read about different direct marketing approaches. When you can develop a niche specific template for selling your company, you’ll see a higher return from your social media marketing campaigns. STEP 3: SET UP A SALES PATH
  9. 9. • Unfortunately, I’m not going to be able to give you the secrets I’ve developed for creating great sales for your company! • That’s what people hire me for, and it varies greatly amongst niches. • However, you can figure out the best process for your viewers to easily go from “content readers” to customers. This can include direct contact, special coupons, and a variety of different ways you can use direct sales tactics with your customers.
  10. 10. STEP 4: START SELLING • As mentioned in the closing of the last step, you need to get your hands dirty. • Spend some time every day reaching out and selling to potential clients and customers. • If you’re using social media right now to “connect” with others, start incorporating niche specific sales tactics to turn these readers into customers
  11. 11. STEP 4: START SELLING PART 2 • Stop focusing on finding the best article you can share with your readers, and focus on how you can leverage these articles to attract more clients to your business.
  12. 12. STEP 4: START SELLING PART 3 • Instead of going out and hunting for new prospects, use the ones you already have! 1. Send a message to every single one of your LinkedIn connections and Twitter followers. Post a new offer on Facebook. 2. Start testing out different methods of sales, and keep careful track of the data. This data will help you build a phenomenal content strategy.
  13. 13. • Whether it’s through a sales call or a special coupon to get them to try your business—get your customers away from the social media/email platform as quickly as you can. • Delaying the closing questions and direct sales every 2-3 customers that need the endless exchange of emails, there are 10 or so customers who only need a little bit of time to make a decision.
  14. 14. Always offer them some kind of furthered exchange, whether it is 1. “What’s your phone number? 2. Let’s set up a time to discuss this further verbally.” Or, 3. “Here’s a special 50% off coupon for your first visit to us. Let me know how it works out for you!”
  15. 15. THEEND!