What Law Firms Need to Know About Their Clients

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Making the business case for social media. Hint: It's not about you.

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  • Hmmm.. you’re not on Twitter so you don’t know he’s talking about you? \nWorse, a competitor sees the Tweet and moves in...he speaks social media.\nIf you can’t understand the issues, or speak the language of social media, some will search for someone who can.\nOkay...now let’s get down to business...\n
  • Did you know that?\nCan you, their trusted counsel afford to claim ignorance? \nWells Fargo, Jet Blue, Toyota, Comcast, even universities! \nIf you think this is only for the big guys, think again...businesses large and small, local, regional and national...schools, hospitals, governments, politicians..\nThey’re all there.\n
  • Do we know what our clients, are doing on social media today?\n50% of those surveyed responded that they did not know. \nHowever, those that are aware report that their clients are on LI, Facebook, Twitter, blogs and other--in that order.\nSTILL..\n
  • Today we’re going to learn about the team and how the shift impacts us all...What do I mean by Shift?\nWell, Social media is not a shift in technology--we’re still using the same internet technology that was developed in the 1960’s...social media is rather a shift in the way in which we use the web...Our behavior is changing. \nWe’ve moved from a transaction web - one way - where people go to read a page and move on....\nto a dynamic behavior where users interact with the web...\n
  • Today we’re going to learn about the team and how the shift impacts us all...What do I mean by Shift?\nWell, Social media is not a shift in technology--we’re still using the same internet technology that was developed in the 1960’s...social media is rather a shift in the way in which we use the web...Our behavior is changing. \nWe’ve moved from a transaction web - one way - where people go to read a page and move on....\nto a dynamic behavior where users interact with the web...\n
  • Today we’re going to learn about the team and how the shift impacts us all...What do I mean by Shift?\nWell, Social media is not a shift in technology--we’re still using the same internet technology that was developed in the 1960’s...social media is rather a shift in the way in which we use the web...Our behavior is changing. \nWe’ve moved from a transaction web - one way - where people go to read a page and move on....\nto a dynamic behavior where users interact with the web...\n
  • Today we’re going to learn about the team and how the shift impacts us all...What do I mean by Shift?\nWell, Social media is not a shift in technology--we’re still using the same internet technology that was developed in the 1960’s...social media is rather a shift in the way in which we use the web...Our behavior is changing. \nWe’ve moved from a transaction web - one way - where people go to read a page and move on....\nto a dynamic behavior where users interact with the web...\n
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  • What Law Firms Need to Know About Their Clients

    1. 1. [YOUR] CLIENTS AND SOCIAL MEDIA If you are not aware of how your clients are investing in social media, we’ve got news for you!© LawGravity.com
    2. 2. “In the absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.” Unknown© 2012
    3. 3. TRUSTED AND VALUED Trusted and valued advisors contribute to the success of their clients because they know and understand their businesses.© 2012
    4. 4. Make it your goal to HELP YOUR CLIENTS SUCCEED BY UNDERSTANDING THEIR BUSINESS“Understanding of business needs, objectives and culture” (72%) ranks highest among 219 in-house counsel in 16 Western European countries surveyed. Lawyer expertise was ranked fourth (54%) in The Selection© and Retention of Law Firms in Western Europe survey by LexisNexis. 2012
    5. 5. THAT INCLUDES THEIR SOCIAL MEDIA where many of your clients’ business conversations [i.e. brand loyalty, revenue and more...] occur today.© 2012
    6. 6. Arkansas U YOUR CLIENTS ARE DEFENDING THEIR REPUTATIONS online in real time, every day!© 2012
    7. 7. Don’t know LInkedIn Facebook Twitter Blogs Other Clients 0 13 25 38 50 Based on 81 attorneys responding to a 2012 LawGravity.com survey. DO WE KNOW OUR CLIENTS? Half of the lawyers surveyed do not know what social media is being used by their clients or how they are using it to interact in the marketplace...© 2012
    8. 8. Web 1.0 is Transactional = We are visitors.© 2012
    9. 9. Web 1.0 is Transactional = We are visitors. Web 2.0 is Interactive = We are users. THE SHIFT TO USER GENERATED CONTENT. Search results for the top 20 brands are links to© 2012 user generated content.
    10. 10. SMALL BUSINESS CLIENTS Nine out of ten small businesses now dedicate time to networking online using social media and other channels Manta Small Business Survey, August 2012.© 2012 Infographic @ mediabistro.com
    11. 11. 62 % of Fortune 500 companies have an active corporate Twitter account Infographic by Go-Gulf.com Sources: Comscoredatamine.com | Nielsen.com |© 2012 Thisdigitallife.com | Pewinternet.org
    12. 12. 600 SMALL BUSINESS OWNERS More than half (53 %) said that networking on and offline was equally valuable. Forty-two percent said that a quarter of customers gained over the past year had come from online channels.© Manta Small Business Survey, August 2012. 2012 Infographic @ mediabistro.com
    13. 13. 58% OF FORTUNE 500 COMPANIES HAVE A FACEBOOK PAGE Indicative of a broader, sweeping change in the ways that businesses are using these tools to connect and engage with their customers. Infographic by Go-Gulf.com© Sources: Comscoredatamine.com | Nielsen.com | 2012 Thisdigitallife.com | Pewinternet.org
    14. 14. FACEBOOK + SMALL BUSINESS 42% of small business owners have a presence on Facebook. 19% said that their Facebook Page drove the most business for their company, ahead of LinkedIn (13%), Google+ (10%) and Twitter (5%). Manta Small Business Survey, August 2012.© 2012 Infographic @ mediabistro.com
    15. 15. YOUR SMALL BUSINESS CLIENTS SAY: (35%) that being found by new customers was the number one benefit of online networking. Online and social channels are driving most of their business. Manta Small Business Survey, August 2012.© 2012 Infographic @ mediabistro.com
    16. 16. 88% MORE LEADS per month for B2C companies that blog than those who do not. Infographic by Go-Gulf.com© Sources: Comscoredatamine.com | Nielsen.com | 2012 Thisdigitallife.com | Pewinternet.org | Hubspot.com
    17. 17. % benefit for companies using social media: Marketing Effectiveness 63 Customer Satisfaction 50 Product Service Innovation 24 Increasing Revenue 24 McKinsey Global Institute CUSTOMERS are now empowered to liaise with brands directly (and openly), demanding better service and products. Brands benefit!© 2012
    18. 18. I AM MOST INFLUENCED BY...60453015 0 Friends People Like You Experts Online Friends Brands Retailers Bloggers SOCIAL MEDIA CONVERSATIONS ACTIVELY INFLUENCE PURCHASES SOURCE: EMARKETER, MAY 2012© 2012
    19. 19. THE TAKEAWAY© 2012
    20. 20. Follow Friend Connect Subscribe Like Introduce THE TAKEAWAY Support your clients on social media. Know their challenges. Step in to advise if appropriate and you can. If not, just stand beside them.© 2012
    21. 21. CONNECT WITH www.lawgravity.com www.virtualmarketingofficer.com facebook.com/lawgravity Social Media. Content Wizards. jln@lawgravity.com© 2012

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