The Offspring of SEOand Semantic Web: SEO++Jay Myers, bestbuy.com
WEB AT-A-GLANCE  25 billion web pages in the indexable web 1  1 trillion unique URLs discovered by Google 2  109.5 million...
Your site here?	  
2020: 25 ze abytes                                               digital data online       2002: 5 exabytes of        data...
“So this SEO expert walks into a bar, pub,freehouse and says to the barman,barmaid, landlord, landlady, ‘can I have adrink...
“If you have built castles in the air, yourwork need not be lost; that is where theyshould be. Now put the foundations und...
RDFa                             Microformats            Human-readable              Semantics                            ...
ONTOLOGIES
Rich Snippets• 	  Reviews	            •  Products• 	  Review ratings       •  Organizations•  People                  •  B...
<div	  id="productsummary">	       	  <div	  class="pdpsummarybox">	       	        	  <h1>Apple®	  -­‐	  iPad™	  with	  W...
<div	  id="productsummary"	  xmlns:v="h^p://rdf.data-­‐vocabulary.org/#"	  xmlns:gr="h^p://purl.org/goodrelaXons/v1#">	   ...
Facebook Open Graph
<html	  xmlns:og="h^p://ogp.me/ns#">	          	  <head>	          	     	  <meta	  property="og:Xtle"	  content="ImporXka...
Simple form/   Basic transform   Human & machine user input        engine         readable data                           ...
Simple form/   Basic transform   Human & machine user input    engine and API     readable data                  Catalog A...
RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;	       Offer	          	  includesObje...
Thank you! @jaymyers
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
The Offspring of SEO  and Semantic Web: SEO++
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The Offspring of SEO and Semantic Web: SEO++

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Slides from my talk in Austin, TX with members of Semweb Austin and SEO/ SEM group

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The Offspring of SEO and Semantic Web: SEO++

  1. 1. The Offspring of SEOand Semantic Web: SEO++Jay Myers, bestbuy.com
  2. 2. WEB AT-A-GLANCE 25 billion web pages in the indexable web 1 1 trillion unique URLs discovered by Google 2 109.5 million web sites 3 2 billion users 1000x more sites in the “deep web” 41 Worldwidewebsize.com, March 20092 Google Official Blog, July 20083 Name Intelligence, May 20094 BrightPlanet, November 2010Data via Sco Brinker, h p://www.slideshare.net/sjbrinker/semantic-web-summit
  3. 3. Your site here?  
  4. 4. 2020: 25 ze abytes digital data online 2002: 5 exabytes of data online (total) 2010: 21 exabytes of data flow monthly2000 2005 2010 2020 2015: 10 ze abytes 2008: 5 exabytes of digital data online data flow monthly
  5. 5. “So this SEO expert walks into a bar, pub,freehouse and says to the barman,barmaid, landlord, landlady, ‘can I have adrink, beer, wine…’”
  6. 6. “If you have built castles in the air, yourwork need not be lost; that is where theyshould be. Now put the foundations underthem."- Henry David Thoreau
  7. 7. RDFa Microformats Human-readable Semantics <html>Microdata
  8. 8. ONTOLOGIES
  9. 9. Rich Snippets•   Reviews   •  Products•   Review ratings •  Organizations•  People •  Breadcrumbs•  Events•  Recipes
  10. 10. <div  id="productsummary">    <div  class="pdpsummarybox">      <h1>Apple®  -­‐  iPad™  with  Wi-­‐Fi  -­‐  16GB</h1>        <div  id="detailband">          <strong>Model:</strong>MB292LL/A<span  class="sep">  |</span>          <strong>SKU:</strong>9811355<br/>          <div  id="reviewband"><strong>Customer  Reviews:&nbsp;</strong><img  src="misc/raXngs_star_4_1.gif"  alt="4.1  out  of  5  stars"  />          <span  id="reviewscore"><strong>4.1</strong></span>          <span  id="reviewnum">&nbsp;<a  href="#customerreviews">Read  reviews  (179)</a></span>        </div>      </div>    </div>      <hr  />    </div>  
  11. 11. <div  id="productsummary"  xmlns:v="h^p://rdf.data-­‐vocabulary.org/#"  xmlns:gr="h^p://purl.org/goodrelaXons/v1#">    <div  class="pdpsummarybox"  typeof="v:Review-­‐aggregate">      <h1><span  rel="v:itemreviewed">Apple®  -­‐  iPad™  with  Wi-­‐Fi  -­‐  16GB</span></h1>        <div  id="detailband"  rel="v:raXng">          <strong>Model:</strong><span  property="gr:hasMPN">MB292LL/A</span><span  class="sep">  |</span>          <strong>SKU:</strong><span  property="gr:hasStockKeepingUnit">9811355</span><br/>          <div  id="reviewband"  typeof="v:RaXng">          <strong>Customer  Reviews:</strong><img  src="misc/raXngs_star_4_1.gif"  alt="4.1  out  of  5  stars"  />          <span  id="reviewscore"  property="v:average">4.1</strong></span>          <span  content="5"  property="v:best"/></span>          <span  id="reviewnum"><a  href="#customerreviews">Read  reviews  (<span  property="v:count">179</span>)</a></span>        </div>      </div>    </div>      <hr  />  </div>  
  12. 12. Facebook Open Graph
  13. 13. <html  xmlns:og="h^p://ogp.me/ns#">    <head>      <meta  property="og:Xtle"  content="ImporXka  –  Thermometer,  THERM(W/Clip)"  />      <meta  property="og:type"  content="product"  />      <meta  property="og:url"  content="h^p://www.bestbuy.com/products/ImporXka+Thermometer/9972587"  />      <meta  property="og:image"  content="h^p://images.bestbuy.com/BestBuy_US/images/products/9972587_sb.jpg"  />      <meta  property="og:site_name"  content="Best  Buy"  />      <meta  property="og:descripXon"  content="This  thermometer  features  a  large  dial  for  easy  readability  and  a  clip  to  keep  it  in  place  when  not  in  use"  />    </head>  
  14. 14. Simple form/ Basic transform Human & machine user input engine readable data RDFa
  15. 15. Simple form/ Basic transform Human & machine user input engine and API readable data Catalog API +   RDFa
  16. 16. RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;   Offer    includesObject  =  Samsung  40"  Class  LCD      hasStockKeepingUnit  =  9791235      hasMPN  =  LN40C630K1F      hasEan_UCC-­‐13  =  0036725233539      amountOfThisGood  =  1.0    availableAtOrFrom      label  =  Best  Buy  Brooklyn  Center  MN        street-­‐address  =  5925  Earle  Brown  Dr        locality  =  Brooklyn  Center        region  =  MN        postal-­‐code  =  55430          
  17. 17. Thank you! @jaymyers
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