The Offspring of SEO and Semantic Web: SEO++

The Oﬀspring of SEOand Semantic Web: SEO++Jay Myers, bestbuy.com

WEB AT-A-GLANCE 25 billion web pages in the indexable web 1 1 trillion unique URLs discovered by Google 2 109.5 million web sites 3 2 billion users 1000x more sites in the “deep web” 41 Worldwidewebsize.com, March 20092 Google Oﬃcial Blog, July 20083 Name Intelligence, May 20094 BrightPlanet, November 2010Data via Sco Brinker, h p://www.slideshare.net/sjbrinker/semantic-web-summit

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2020: 25 ze abytes digital data online 2002: 5 exabytes of data online (total) 2010: 21 exabytes of data ﬂow monthly2000 2005 2010 2020 2015: 10 ze abytes 2008: 5 exabytes of digital data online data ﬂow monthly

“So this SEO expert walks into a bar, pub,freehouse and says to the barman,barmaid, landlord, landlady, ‘can I have adrink, beer, wine…’”

“If you have built castles in the air, yourwork need not be lost; that is where theyshould be. Now put the foundations underthem."- Henry David Thoreau

RDFa Microformats Human-readable Semantics <html>Microdata

ONTOLOGIES

Rich Snippets•  Reviews •  Products•  Review ratings •  Organizations•  People •  Breadcrumbs•  Events•  Recipes

<div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img src="misc/raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read reviews (179)</a></span> </div> </div> </div> <hr /> </div>

<div id="productsummary" xmlns:v="h^p://rdf.data-‐vocabulary.org/#" xmlns:gr="h^p://purl.org/goodrelaXons/v1#"> <div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad with Wi-‐Fi -‐ 16GB</span></h1> <div id="detailband" rel="v:raXng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</span><span class="sep"> |</span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</span><br/> <div id="reviewband" typeof="v:RaXng"> <strong>Customer Reviews:</strong><img src="misc/raXngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews (<span property="v:count">179</span>)</a></span> </div> </div> </div> <hr /> </div>

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Simple form/ Basic transform Human & machine user input engine readable data RDFa

Simple form/ Basic transform Human & machine user input engine and API readable data Catalog API + RDFa

RICH DATA EXTRACT www.bestbuy.com/products/availability;zip=55428;upc=0036725233539; Oﬀer includesObject = Samsung 40" Class LCD hasStockKeepingUnit = 9791235 hasMPN = LN40C630K1F hasEan_UCC-‐13 = 0036725233539 amountOfThisGood = 1.0 availableAtOrFrom label = Best Buy Brooklyn Center MN street-‐address = 5925 Earle Brown Dr locality = Brooklyn Center region = MN postal-‐code = 55430

Thank you! @jaymyers

The Offspring of SEO and Semantic Web: SEO++

by Jay Myers

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