SES Chicago "Developments in Information Retrieval on the Web"

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    SES Chicago "Developments in Information Retrieval on the Web" - Presentation Transcript

    1. Semantic Web at Best Buy
    2. Stores
      Virtual Presence
      Physical Presence
    3. GoodRelationsRDFa Gives Stores Meaning
      <div class="vcard" typeof="foaf:Organizationgr:BusinessEntity" about="http://products.semweb.bestbuy.com/company.rdf#BusinessEntity_BestBuy">
      <span rel="rdfs:seeAlso" resource="http://www.bestbuy.com"></span>
      <span property="gr:hasLegalName" content="Best Buy Co., Inc." datatype="xsd:string"></span>
      <span rev="gr:hasPOS" resource="http://stores.bestbuy.com/1000#BestBuyStore_1000"></span>
      <div about="http://stores.bestbuy.com/1000#BestBuyStore_1000" typeof="gr:LocationOfSalesOrServiceProvisioning">
      <div class="fn n" property="foaf:namerdfs:labelvcard:fngr:legalName"><h1 class="org" property="geo:lat_long" content="26.23946,-80.25539">Best Buy - Coral Springs</h1></div>
      <span rel="rdfs:seeAlsofoaf:depiction"><imgsrc="http://stores.bestbuy.com/1136/wp-content/store-images/1136.jpg" alt="Coral Springs 1136" class="photo" border="0"></span>
      <div class="info">
      <div class="adr" rel="vcard:adr">
      <div typeof="vcard:Address">
      <div class="street-address" property="vcard:street-address">650 N University Dr</div>
      <span class="locality" property="vcard:locality">Coral Springs</span>, <span class="region" property="vcard:region">FL</span> <span class="postal-code" property="vcard:postal-code" datatype="xsd:string">33071</span>
      </div>
      </div>
      <div class="tel"><span>Phone</span>: <span property="vcard:tel">954-341-0256</span></div>
      <div class="geo" rel="vcard:geo">GEO: <span class="latitude" property="vcard:latitude">26.23946</span>, <span class="longitude" property="vcard:longitude">-80.25539</span></div>

    4. Benefits
      • Simple, rich structured data delivered directly to the browser
      • Bridges the gap by making important data points about stores findable – beneficial for customers and business
      • 10,590,212 visits to store pages (Apr-Oct ‘09)
      • Organic search engine traffic up ~30%
    5. Products
    6. Ecommerce Product Challenges
      • Important product data often under exposed (or not exposed at all!)
      • Creates uninformed/ under informed customers
      • Under utilized product “long tail”
    7. Best Buy Semantic Product Web (beta)
    8. GoodRelationsRDFa Gives Products Meaning
      <div id="centrewell" typeof="gr:Offering" about="http://products.semweb.bestbuy.com/products/7590289/semanticweb.rdf#Offering_7590289">
      <div rev="gr:offers" resource="http://products.semweb.bestbuy.com/company.rdf#BusinessEntity_BestBuy"></div>
      <span rel="rdfs:seeAlso" resource="http://www.bestbuy.com/site/olspage.jsp?skuId=7590289&type=product&id=47476&cmp=RMX&ky=1whYTIhnZ0ydleik4tkW4Z7Fn1kPFrBgb"></span>
      <span property="gr:validFrom" datatype="xsd:dateTime" content="2009-11-24T11:47:39"></span>
      <span property="gr:validThrough" datatype="xsd:dateTime" content="2009-12-07T16:59:58"></span>
      <span rel="gr:availableAtOrFrom" resource="http://products.semweb.bestbuy.com/company.rdf#BusinessEntity_BestBuy"></span>
      <div id="pricing">
      <div rel="gr:hasPriceSpecification" id="price">
      <h3>Reg. Price:</h3>
      <span typeof="gr:UnitPriceSpecification” about="http://products.semweb.bestbuy.com/products/7590289/semanticweb.rdf#UnitPriceSpecification_7590289_1">
      $<span property="gr:hasCurrencyValue" datatype="xsd:float">9.99</span>
      <span property="gr:hasCurrency" datatype="xsd:string">USD</span>
      <span property="gr:priceType" content="SRP" datatype="xsd:string"></span>
      </span>
      </div>
      <div class="buy"><a href="http://www.bestbuy.com/site/olspage.jsp?skuId=7590289&type=product&id=47476&cmp=RMX&ky=1whYTIhnZ0ydleik4tkW4Z7Fn1kPFrBgb"><img src="/images/buy.gif" rel="buy" /></a></div>
      </div>

    9. Best Buy Semantic Product Web (beta)
      • ~460K product detail pages of current Best Buy SKUs using RDFa/ GoodRelations ontology
      • “Next-gen” web pages that combine rich data with modern, user-friendly design and IA
      • Makes rich product information available to the Web of Data for query
      • http://products.semweb.bestbuy.com/gsitemap-index.xml
    10. Initial Findings -- SEO
    11. Benefits of RDFa, GoodRelations
      • Human and machine-readable
      • Easy for HTML authors to add machine-readable tags to express the meaning of stores and products
      • Search engines processing rich data in RDFa, thus improving our ability to search
      • More granular, detailed and scalable – increases the visibility of your product, service or business on the web
    12. What’s next?
    13. Thanks!
      Jay Myers (@jaymyers)

    + Jay MyersJay Myers, 3 months ago

     

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