RDFa -- search engines and beyond!

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  • 1. PRACTICAL BUSINESSUSES OF RDFA:To search engines and beyond!Jay Myers, bestbuy.com
  • 2. G: THIS IN AVE W AR N NM AY H ENT ATIO E TOP RES ALTERE D DU NTS EN UNC EME BE NNO A.ORG CEN TA R E SC HEM F RO M
  • 3. SEO PENDULUM THEORY Human   Machine  Comprehension   Equilibrium   Comprehension  
  • 4. SEO PENDULUM THEORY Human   Machine  Comprehension   Equilibrium   Comprehension  
  • 5. SEO PENDULUM THEORY OO DATA T M I C R O .ORG A RDFa - SCHEM Human   Machine  Comprehension   Equilibrium   Comprehension  
  • 6. <div  id="productsummary">    <div  class="pdpsummarybox">      <h1>Apple&#174;  -­‐  iPad&#153;  with  Wi-­‐Fi  -­‐  16GB</h1>        <div  id="detailband">          <strong>Model:</strong>MB292LL/A<span  class="sep">  |</span>          <strong>SKU:</strong>9811355<br/>          <div  id="reviewband"><strong>Customer  Reviews:&nbsp;</strong><img  src="misc/ra[ngs_star_4_1.gif"  alt="4.1  out  of  5  stars"  />          <span  id="reviewscore"><strong>4.1</strong></span>          <span  id="reviewnum">&nbsp;<a  href="#customerreviews">Read  reviews  (179)</a></span>        </div>      </div>    </div>      <hr  />    </div>  
  • 7. <div  id="productsummary"  xmlns:v="hap://rdf.data-­‐vocabulary.org/#"  xmlns:gr="hap://purl.org/goodrela[ons/v1#">    <div  class="pdpsummarybox"  typeof="v:Review-­‐aggregate">      <h1><span  rel="v:itemreviewed">Apple&#174;  -­‐  iPad&#153;  with  Wi-­‐Fi  -­‐  16GB</span></h1>        <div  id="detailband"  rel="v:ra[ng">          <strong>Model:</strong><span  property="gr:hasMPN">MB292LL/A</span><span  class="sep">  |</span>          <strong>SKU:</strong><span  property="gr:hasStockKeepingUnit">9811355</span><br/>    a        <div  id="reviewband"  typeof="v:Ra[ng">          <strong>Customer  Reviews:</strong><img  src="misc/ra[ngs_star_4_1.gif"  alt="4.1  out  of  5  stars"  />          <span  id="reviewscore"  property="v:average">4.1</strong></span>          <span  content="5"  property="v:best"/></span>          <span  id="reviewnum"><a  href="#customerreviews">Read  reviews  (<span  property="v:count">179</span>)</a></span>        </div>        <div  rel="gr:hasPriceSpecifica[on"  id="price">          <h3>Reg.  Price:</h3>          <span  typeof="gr:UnitPriceSpecifica[on"  about="hap://products.semweb.bestbuy.com/y/products/7590289/#UnitPriceSpecifica[on_7590289_1">            $<span  property="gr:hasCurrencyValue"  datatype="xsd:float">499.99</span>            <span  property="gr:hasCurrency"  datatype="xsd:string">USD</span>            <span  property="gr:priceType"  content="SRP"  datatype="xsd:string"></span>            <span  property="gr:hasUnitOfMeasurement"  datatype="xsd:string"  content="C62"></span>            <span  property="gr:valueAddedTaxIncluded"  datatype="xsd:boolean"  content="true"></span>          </span>        </div>      </div>          </div>      <hr  />  </div>  
  • 8. height product category brand GTIN price image UPC delivery time delivery charge SKU EAN weightaccepted payment name methods seller info store location url description tax (VAT) serial number width rating price/ offer validitydates (valid from/ to) SKU depth make/ model number color store hoursdelivery method warranty eligible selling region
  • 9. BEYOND! (#1)
  • 10. PROMOTING PRODUCTDISCOVERY (HUMANS) www.bestbuy.com/shop/thermometers  <div  class="hproduct"  id="8967228"  typeof="gr:Offering"  about="#Offering_8967228">  <div  class="image-­‐col">  <a  href="/site/Oregon+Scien[fic+-­‐+Grill-­‐Right+Wireless+Talking+Barbeque/Oven+Thermometer/8967228.p?id=1218005657631&skuId=8967228&st=thermometers&cp=1&lp=28"  rel="product"  class="uri"><img  src="hap://images.bestbuy.com/BestBuy_US/images/products/8967/8967228_rc.jpg"  alt="8967228  Angle  Detail"  border="0"  class="thumb"  height="112"  id="pThumb_1218005657631"  width="105"  /></a></div>  <div  class="info-­‐side”>  <div  rel="gr:hasPriceSpecifica[on">  <h4  class="price  sale"  typeof="gr:UnitPriceSpecifica[on"  about="#UnitPriceSpecifica[on_8967228_sale">  $59.99<span  property="gr:hasCurrencyValue"  datatype="xsd:float"  content="59.99"></span>  <span  property="gr:hasUnitOfMeasurement"  datatype="xsd:string"  content="C62"></span>  <span  property="gr:valueAddedTaxIncluded"  datatype="xsd:boolean"  content="true"></span>  </h4>  </div>  </span>  
  • 11. PROMOTING PRODUCTDISCOVERY (MACHINES) www.bestbuy.com/shop/thermometers  
  • 12. PROMOTING PRODUCTDISCOVERY (MACHINES) www.bestbuy.com/shop/thermometers  
  • 13. BEYOND! (#2)
  • 14. RICH DATA EXTRACT 1 www.bestbuy.com/products/availability;zip=55428;upc=0036725233539;           2 3
  • 15. BEYOND! (#3)
  • 16. YOUR WEB SITE IS THE API!XML  Sitemap   RDFa  encoded  web  
  • 17. THANK YOU!@jaymyers