The law of simplicity

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The law of simplicity

  1. 1. OBJECTIVE
  2. 2. JOB’s BIO
  3. 3. APPLECOMPANY REVENUE INCREASEHISTORY US$ 108.249 billion (FY 2011) OPERATING INCOME INCREASE US$ 33.790 billion (FY 2011) PROFIT INCREASE US$ 25.922 billion (FY 2011) TOTAL ASSETS INCREASE US$ 116.371 billion (FY 2011) TOTAL EQUITY increase US$ 76.615 billion (FY 2011)
  4. 4. APPLE PRODUCTS FROM DIFFERENT ERAS Apple MacintoshModel: M0001 (Lisa)Introduced: January 1984 Apple NewtonPrice: US$2495CPU: Motorola 68000, 7.83 MHz Model: H1000 Message PadRAM: 128K, later 512K Announced: May 1992Display: 9-inch monochrome screen Available: August 1993 512x342 pixels Price: $699.99 USPorts: Two DB9 serial ports CPU: ARM 610 (RISC) @ 20MHz Printer port RAM: 640K internal, 4MB PCMCIA External floppy port Display: 336 x 240 reflective LCDStorage: Internal 400K SSDD floppy Interface: touch-screen w/ stylus optional external floppy Ports: RS422 serial, Infrared($495) Expansion: one PCMCIA (Type II) slotOS: Macintosh GUI OS: Newton OS v1.05 (graphical user interface
  5. 5. Apple Price History1983 • Lisa 1983-1984The first personal computer to use a GUI(Graphical User Interface). It contained aMotorola 68000 Processor running at 5Mhz, 1 MB of RAM, two 5.25" 871k floppydrives, an external 5 MB hard drive, and abuilt-in 12" 720 x 360 monochromemonitor. Initial cost: $9,995.1984 • Mac 128kThe first affordable computer to include aGUI, and using the new 8 MHz Motorola68000 chip. It came in a small beige casewith a built-in black and white monitor, akeyboard, mouse, and a floppy drive thattook 400k 3.5" disks—the first personalcomputer to do so. Initial cost: $2,495.
  6. 6. PRICE HISTORY 2012 • Financial support • Student Discount support
  7. 7. APPLE PRODUCTS 2011IMAC 27”inch Desktop IPhone 4s IPAD 2
  8. 8. MAC SALES
  9. 9. ENVIRONMENTAL FACTS ON IMAC COMPUTERS Energy EfficiencyIMac is designed to be energy efficient right out ofthe box. It has even earned the EPA’s ENERGY STARqualification for its low power consumption. Eliminating Toxic Substances It’s what iMac doesn’t have that makes it more environmentally friendly. It’s free of many harmful toxins, including mercury, arsenic, BFRs, and PVC. Recyclability IMac is made from materials such as aluminum and glass, it’s more likely to be recycled and reused at the end of its long, productive life.
  10. 10. ENVIRONMENTAL FACTS ON IPHONE 4S
  11. 11. ENVIRONMENTALFACTS ON IPAD 2
  12. 12. WHERE YOU CAN BUY THE APPLE PRODUCTS FROM? The store or online website
  13. 13. SHRINK- Apple Computer• Taken out useless components• The Width of the mac
  14. 14. SHRINK-Apple
  15. 15. HIDE “The computer has infinite amount of capacity to HIDE in order to create the illusion of simplicity” The USB ports and other connections hidden away of the back of the new IMAC design
  16. 16. EMBODY• “something we own feels can change how we feel”• Word of mouth (viral marketing)-majority people desire one or owns on• Top materials used- more desirable• Value for money- exquisite craftsmanship etc.
  17. 17. EMBODY OF THE OPERATING SYSTEM IMAC operating system capable of run windows as well as mac operating system IMAC operating system is simple to use and therefore more friendly to use for dyslexia people because they can use the speech software capability
  18. 18. OVERALL• Apple is all about SIMPLICIT• Concepts are simple• User friendly• Slick and clean interface/design

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