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New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
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New Media and Fundraising

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Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

Published in: Technology
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  • Transcript

    • 1. used under CC: flickr - webtreats New Media and Fundraising Jay McCormack 6 May 2010
    • 2. 1... 2... 3... 4... 5...
    • 3. How Many Did You Find?
    • 4. Jay McCormack ✤ Imponna - Digital Stratologist ✤ Web and Marketing ✤ Active “social media” user ✤ @jaymcc ✤ Owner/Operator ✤ 24,000 visitors per day
    • 5. New Media and Fundraising ✤ Web 1.0 - Setting the stage ✤ Social engagement options ✤ Where to start ✤ Website Appraisal(s)
    • 6. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    • 7. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    • 8. Test, Adjust, Repeat ✤ DM, but not Web?
    • 9. How do you know... ✤ Which gift array works best? ✤ Which graphics converts better on the home page? ✤ Think beyond donations: ✤ Volunteers ✤ Downloads ✤ Watching a video ✤ Visit Facebook page
    • 10. Tools ✤ Google Website Optimizer ✤ Multi-variant testing ✤ Automatic randomisation ✤ Graphical results ✤ Hard facts!
    • 11. Best Practice ✤ Payment options upfront ✤ Contact details ✤ Offline payment ✤ Instant acknowledgement ✤ Single page No "shell shock" used under CC: flickr - eviltomthai ✤ ✤ Gift over Giver
    • 12. Limited Shell shock
    • 13. Single Page
    • 14. Gift First
    • 15. Payment Options
    • 16. Contact Details
    • 17. Offline Payment
    • 18. Be Social ✤ Online Behaviour - Case Study ✤ Your Options ✤ Getting Started
    • 19. TripAdvisor.com
    • 20. Online Behaviours ✤ Watch ✤ Join ✤ Chat ✤ Collect ✤ Review ✤ Create
    • 21. Inactives ✤ Use the internet ✤ Virtually no exposure to social media ✤ Email ✤ Shopping ✤ Games
    • 22. Spectators ✤ Watch, Listen, Read ✤ Youtube ✤ Blogs ✤ Reviews
    • 23. Joiners ✤ Facebook ✤ Twitter ✤ Social Networks ✤ Keep their profile up-to-date (every 30 days)
    • 24. Conversationalists ✤ Questions and Answers ✤ Feedback intended
    • 25. Collectors ✤ Organise ✤ Structure ✤ Curate
    • 26. Critics ✤ Rank ✤ Rate ✤ Review ✤ Review of Reviews
    • 27. Creators ✤ Generate the content ✤ Photos ✤ Video ✤ Blogs ✤ Wikis
    • 28. Groundswell
    • 29. Groundswell Tool
    • 30. Online Behaviours ✤ Spectators ✤ Joiners ✤ Conversationalists ✤ Collectors ✤ Critics ✤ Creators
    • 31. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
    • 32. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
    • 33. Be Social ✤ Don’t jump because you think you should ✤ Don’t stop something to start social media ✤ Don’t treat it like broadcast ✤ Do listen first ✤ Do your homework ✤ Do get commitment
    • 34. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    • 35. Website Appraisal
    • 36. Jay McCormack ✤ jay@imponna.com.au ✤ Digital Stratologist ✤ (03) 9016 3456 ✤ 0408 316 600

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