used under CC: flickr - webtreats
New Media and Fundraising
Jay McCormack

6 May 2010
1... 2... 3... 4... 5...
How Many Did You Find?
Jay McCormack

✤   Imponna - Digital Stratologist

✤   Web and Marketing

✤   Active “social media” user

    ✤   @jaymcc
...
New Media and Fundraising


✤   Web 1.0 - Setting the stage

✤   Social engagement options

✤   Where to start

✤   Websit...
10 Rules to Fundraising Online

✤   Make it easy                ✤   Test, Adjust, Repeat

✤   Be Serious about security   ...
10 Rules to Fundraising Online

✤   Make it easy                ✤   Test, Adjust, Repeat

✤   Be Serious about security   ...
Test, Adjust,
Repeat



✤   DM, but not Web?
How do you know...

✤   Which gift array works best?

✤   Which graphics converts better on the home page?

✤   Think beyo...
Tools

✤   Google Website Optimizer

    ✤   Multi-variant testing

    ✤   Automatic randomisation

    ✤   Graphical res...
Best Practice

✤   Payment options upfront

✤   Contact details

✤   Offline payment

✤   Instant acknowledgement

✤   Sing...
Limited Shell shock
Single Page
Gift First
Payment Options
Contact Details
Offline Payment
Be Social



✤   Online Behaviour - Case Study

✤   Your Options

✤   Getting Started
TripAdvisor.com
Online Behaviours

✤   Watch

✤   Join

✤   Chat

✤   Collect

✤   Review

✤   Create
Inactives


✤   Use the internet

✤   Virtually no exposure to social media

    ✤   Email

    ✤   Shopping

    ✤   Games
Spectators


✤   Watch, Listen, Read

    ✤   Youtube

    ✤   Blogs

    ✤   Reviews
Joiners


✤   Facebook

✤   Twitter

✤   Social Networks

    ✤   Keep their profile up-to-date (every 30 days)
Conversationalists



✤   Questions and Answers

✤   Feedback intended
Collectors



✤   Organise

✤   Structure

✤   Curate
Critics


✤   Rank

✤   Rate

✤   Review

✤   Review of Reviews
Creators


✤   Generate the content

✤   Photos

✤   Video

✤   Blogs

✤   Wikis
Groundswell
Groundswell Tool
Online Behaviours

✤   Spectators

✤   Joiners

✤   Conversationalists

✤   Collectors

✤   Critics

✤   Creators
Your Options
Service            Creators   Critics   Collectors   Convers.   Joiners   Spectators

Twitter                ...
Your Options
Service            Creators   Critics   Collectors   Convers.   Joiners   Spectators

Twitter                ...
Be Social

✤   Don’t jump because you think you should

✤   Don’t stop something to start social media

✤   Don’t treat it...
10 Rules to Fundraising Online

✤   Make it easy                ✤   Test, Adjust, Repeat

✤   Be Serious about security   ...
Website Appraisal
Jay McCormack


✤   jay@imponna.com.au

✤   Digital Stratologist



✤   (03) 9016 3456

✤   0408 316 600
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
New Media and Fundraising
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New Media and Fundraising

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Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

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  • New Media and Fundraising

    1. 1. used under CC: flickr - webtreats New Media and Fundraising Jay McCormack 6 May 2010
    2. 2. 1... 2... 3... 4... 5...
    3. 3. How Many Did You Find?
    4. 4. Jay McCormack ✤ Imponna - Digital Stratologist ✤ Web and Marketing ✤ Active “social media” user ✤ @jaymcc ✤ Owner/Operator ✤ 24,000 visitors per day
    5. 5. New Media and Fundraising ✤ Web 1.0 - Setting the stage ✤ Social engagement options ✤ Where to start ✤ Website Appraisal(s)
    6. 6. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    7. 7. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    8. 8. Test, Adjust, Repeat ✤ DM, but not Web?
    9. 9. How do you know... ✤ Which gift array works best? ✤ Which graphics converts better on the home page? ✤ Think beyond donations: ✤ Volunteers ✤ Downloads ✤ Watching a video ✤ Visit Facebook page
    10. 10. Tools ✤ Google Website Optimizer ✤ Multi-variant testing ✤ Automatic randomisation ✤ Graphical results ✤ Hard facts!
    11. 11. Best Practice ✤ Payment options upfront ✤ Contact details ✤ Offline payment ✤ Instant acknowledgement ✤ Single page No "shell shock" used under CC: flickr - eviltomthai ✤ ✤ Gift over Giver
    12. 12. Limited Shell shock
    13. 13. Single Page
    14. 14. Gift First
    15. 15. Payment Options
    16. 16. Contact Details
    17. 17. Offline Payment
    18. 18. Be Social ✤ Online Behaviour - Case Study ✤ Your Options ✤ Getting Started
    19. 19. TripAdvisor.com
    20. 20. Online Behaviours ✤ Watch ✤ Join ✤ Chat ✤ Collect ✤ Review ✤ Create
    21. 21. Inactives ✤ Use the internet ✤ Virtually no exposure to social media ✤ Email ✤ Shopping ✤ Games
    22. 22. Spectators ✤ Watch, Listen, Read ✤ Youtube ✤ Blogs ✤ Reviews
    23. 23. Joiners ✤ Facebook ✤ Twitter ✤ Social Networks ✤ Keep their profile up-to-date (every 30 days)
    24. 24. Conversationalists ✤ Questions and Answers ✤ Feedback intended
    25. 25. Collectors ✤ Organise ✤ Structure ✤ Curate
    26. 26. Critics ✤ Rank ✤ Rate ✤ Review ✤ Review of Reviews
    27. 27. Creators ✤ Generate the content ✤ Photos ✤ Video ✤ Blogs ✤ Wikis
    28. 28. Groundswell
    29. 29. Groundswell Tool
    30. 30. Online Behaviours ✤ Spectators ✤ Joiners ✤ Conversationalists ✤ Collectors ✤ Critics ✤ Creators
    31. 31. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
    32. 32. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
    33. 33. Be Social ✤ Don’t jump because you think you should ✤ Don’t stop something to start social media ✤ Don’t treat it like broadcast ✤ Do listen first ✤ Do your homework ✤ Do get commitment
    34. 34. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    35. 35. Website Appraisal
    36. 36. Jay McCormack ✤ jay@imponna.com.au ✤ Digital Stratologist ✤ (03) 9016 3456 ✤ 0408 316 600
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