New Media and Fundraising
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New Media and Fundraising

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Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

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Transcript

  • 1. used under CC: flickr - webtreats New Media and Fundraising Jay McCormack 6 May 2010
  • 2. 1... 2... 3... 4... 5...
  • 3. How Many Did You Find?
  • 4. Jay McCormack ✤ Imponna - Digital Stratologist ✤ Web and Marketing ✤ Active “social media” user ✤ @jaymcc ✤ Owner/Operator ✤ 24,000 visitors per day
  • 5. New Media and Fundraising ✤ Web 1.0 - Setting the stage ✤ Social engagement options ✤ Where to start ✤ Website Appraisal(s)
  • 6. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
  • 7. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
  • 8. Test, Adjust, Repeat ✤ DM, but not Web?
  • 9. How do you know... ✤ Which gift array works best? ✤ Which graphics converts better on the home page? ✤ Think beyond donations: ✤ Volunteers ✤ Downloads ✤ Watching a video ✤ Visit Facebook page
  • 10. Tools ✤ Google Website Optimizer ✤ Multi-variant testing ✤ Automatic randomisation ✤ Graphical results ✤ Hard facts!
  • 11. Best Practice ✤ Payment options upfront ✤ Contact details ✤ Offline payment ✤ Instant acknowledgement ✤ Single page No "shell shock" used under CC: flickr - eviltomthai ✤ ✤ Gift over Giver
  • 12. Limited Shell shock
  • 13. Single Page
  • 14. Gift First
  • 15. Payment Options
  • 16. Contact Details
  • 17. Offline Payment
  • 18. Be Social ✤ Online Behaviour - Case Study ✤ Your Options ✤ Getting Started
  • 19. TripAdvisor.com
  • 20. Online Behaviours ✤ Watch ✤ Join ✤ Chat ✤ Collect ✤ Review ✤ Create
  • 21. Inactives ✤ Use the internet ✤ Virtually no exposure to social media ✤ Email ✤ Shopping ✤ Games
  • 22. Spectators ✤ Watch, Listen, Read ✤ Youtube ✤ Blogs ✤ Reviews
  • 23. Joiners ✤ Facebook ✤ Twitter ✤ Social Networks ✤ Keep their profile up-to-date (every 30 days)
  • 24. Conversationalists ✤ Questions and Answers ✤ Feedback intended
  • 25. Collectors ✤ Organise ✤ Structure ✤ Curate
  • 26. Critics ✤ Rank ✤ Rate ✤ Review ✤ Review of Reviews
  • 27. Creators ✤ Generate the content ✤ Photos ✤ Video ✤ Blogs ✤ Wikis
  • 28. Groundswell
  • 29. Groundswell Tool
  • 30. Online Behaviours ✤ Spectators ✤ Joiners ✤ Conversationalists ✤ Collectors ✤ Critics ✤ Creators
  • 31. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
  • 32. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
  • 33. Be Social ✤ Don’t jump because you think you should ✤ Don’t stop something to start social media ✤ Don’t treat it like broadcast ✤ Do listen first ✤ Do your homework ✤ Do get commitment
  • 34. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
  • 35. Website Appraisal
  • 36. Jay McCormack ✤ jay@imponna.com.au ✤ Digital Stratologist ✤ (03) 9016 3456 ✤ 0408 316 600