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New Media and Fundraising

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Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

Presentation from a recent user group meeting discussing 10 Golden Rules to Fundraising online, concentrating on "Being Social".

Published in: Technology

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  • Transcript

    • 1. used under CC: flickr - webtreats New Media and Fundraising Jay McCormack 6 May 2010
    • 2. 1... 2... 3... 4... 5...
    • 3. How Many Did You Find?
    • 4. Jay McCormack ✤ Imponna - Digital Stratologist ✤ Web and Marketing ✤ Active “social media” user ✤ @jaymcc ✤ Owner/Operator ✤ 24,000 visitors per day
    • 5. New Media and Fundraising ✤ Web 1.0 - Setting the stage ✤ Social engagement options ✤ Where to start ✤ Website Appraisal(s)
    • 6. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    • 7. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    • 8. Test, Adjust, Repeat ✤ DM, but not Web?
    • 9. How do you know... ✤ Which gift array works best? ✤ Which graphics converts better on the home page? ✤ Think beyond donations: ✤ Volunteers ✤ Downloads ✤ Watching a video ✤ Visit Facebook page
    • 10. Tools ✤ Google Website Optimizer ✤ Multi-variant testing ✤ Automatic randomisation ✤ Graphical results ✤ Hard facts!
    • 11. Best Practice ✤ Payment options upfront ✤ Contact details ✤ Offline payment ✤ Instant acknowledgement ✤ Single page No "shell shock" used under CC: flickr - eviltomthai ✤ ✤ Gift over Giver
    • 12. Limited Shell shock
    • 13. Single Page
    • 14. Gift First
    • 15. Payment Options
    • 16. Contact Details
    • 17. Offline Payment
    • 18. Be Social ✤ Online Behaviour - Case Study ✤ Your Options ✤ Getting Started
    • 19. TripAdvisor.com
    • 20. Online Behaviours ✤ Watch ✤ Join ✤ Chat ✤ Collect ✤ Review ✤ Create
    • 21. Inactives ✤ Use the internet ✤ Virtually no exposure to social media ✤ Email ✤ Shopping ✤ Games
    • 22. Spectators ✤ Watch, Listen, Read ✤ Youtube ✤ Blogs ✤ Reviews
    • 23. Joiners ✤ Facebook ✤ Twitter ✤ Social Networks ✤ Keep their profile up-to-date (every 30 days)
    • 24. Conversationalists ✤ Questions and Answers ✤ Feedback intended
    • 25. Collectors ✤ Organise ✤ Structure ✤ Curate
    • 26. Critics ✤ Rank ✤ Rate ✤ Review ✤ Review of Reviews
    • 27. Creators ✤ Generate the content ✤ Photos ✤ Video ✤ Blogs ✤ Wikis
    • 28. Groundswell
    • 29. Groundswell Tool
    • 30. Online Behaviours ✤ Spectators ✤ Joiners ✤ Conversationalists ✤ Collectors ✤ Critics ✤ Creators
    • 31. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
    • 32. Your Options Service Creators Critics Collectors Convers. Joiners Spectators Twitter   Facebook    Disqus    Delicious   Wordpress/Blogs   YouTube   Wikipedia   Podcasts   LinkedIn Answers  iGoogle  Netvibes  TrueLocal  
    • 33. Be Social ✤ Don’t jump because you think you should ✤ Don’t stop something to start social media ✤ Don’t treat it like broadcast ✤ Do listen first ✤ Do your homework ✤ Do get commitment
    • 34. 10 Rules to Fundraising Online ✤ Make it easy ✤ Test, Adjust, Repeat ✤ Be Serious about security ✤ Personalise ✤ Integrate ✤ Be engaging ✤ Be responsive ✤ Follow “best practice” ✤ Measure everything ✤ Be social
    • 35. Website Appraisal
    • 36. Jay McCormack ✤ jay@imponna.com.au ✤ Digital Stratologist ✤ (03) 9016 3456 ✤ 0408 316 600

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