Budget Presentation

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Budget Presentation

  1. 1. 2009 BUDGET - November 27 th , 2008 -
  2. 2. AGENDA <ul><li>Marketing Plan </li></ul><ul><ul><li>Segmentation </li></ul></ul><ul><ul><li>SWOT Analysis </li></ul></ul><ul><ul><li>Marketing Mix </li></ul></ul><ul><li>Financial Plan </li></ul><ul><ul><li>5-year Revenues </li></ul></ul><ul><ul><li>2009 Budget Financials & Statistics </li></ul></ul><ul><ul><li>Manpower </li></ul></ul><ul><ul><li>2009 Budget Break Even Analysis </li></ul></ul><ul><ul><li>2009 Budget Cash Flow </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><li>Summary </li></ul><ul><li>Questions </li></ul>
  3. 3. MARKETING PLAN Segmentation <ul><li>Positioning : Hotel with largest meeting space in HCMC, unique location </li></ul><ul><li>Target Segment : </li></ul><ul><ul><li>Corporate Incentive & Meeting Group </li></ul></ul><ul><ul><li>Corporate FIT </li></ul></ul><ul><ul><li>Leisure group </li></ul></ul><ul><ul><li>Airlines crew </li></ul></ul><ul><li>Target Market : </li></ul><ul><ul><li>China – Mainland, HK, Taiwan, Singapore, Malaysia </li></ul></ul><ul><ul><li>Japan and Rusia </li></ul></ul>
  4. 4. MARKETING PLAN SWOT Analysis <ul><li>Vietnam regionally perceived as an expensive destination </li></ul><ul><li>Frequency of traveling affected by economic Tsunami </li></ul><ul><li>- Other 5-star hotels cut their rates will create pressure </li></ul><ul><li>Enter WTO, higher frequency of traveling is expected in long run </li></ul><ul><li>Not many existing and new 5-star hotels </li></ul>Threats Opportunities <ul><li>Independent hotel without international brand name </li></ul><ul><li>Not well perceived as 5-star hotel </li></ul><ul><li>3rd largest hotel in terms of number of rooms in the market </li></ul><ul><li>Supply of rooms and meeting space </li></ul><ul><li>All in one facilities </li></ul><ul><li>Reasonable & flexible pricing </li></ul>Weaknesses Strengths
  5. 5. MARKETING PLAN SWOT Analysis Product Place Price Promotion Target Market
  6. 6. FINANCIAL PLAN 5-year Revenues
  7. 7. FINANCIAL PLAN Summary of Financial Results 21.81 % $ 4,498 NOP 29.09 % $ 5,997 EBIT 45.08 % $ 9,295 GOP 55.75 % $ 11,494 Dept. Profits 100.00 % $ 20,617 Total Revenue % USD 2009 Budget (in thousand) FINANCIAL RESULTS
  8. 8. FINANCIAL PLAN Sources of Revenue 100.00% $ 20,617.46 TOTAL REVENUE 0.06 % $ 13 GAINS IN EXCHANGE 0.59 % $ 121 OTHER INCOME 5.83 % $ 1,203 DISCO 1.29 % $ 267 MASSAGE 0.34 % $ 70 TRANSPORTATION 0.19 % $ 38 TELEPHONE 0.18 % $ 38 BUSINESS CENTER 0.26 % $ 53 LAUNDRY 47.57 % $ 9,809 FOOD & BEVERAGE 43.68 % $ 9,006 ROOMS % USD 2009 Budget (in thousand) SOUCRES OF REVENUE
  9. 9. FINANCIAL PLAN ROOMS Budget
  10. 10. FINANCIAL PLAN F&B Budget
  11. 11. FINANCIAL PLAN Budget Manpower
  12. 12. FINANCIAL PLAN Budget Break Even Analysis
  13. 13. FINANCIAL PLAN Budget Cash Flow
  14. 14. SUMMARY 2009 BUDGET
  15. 15. Questions ??? 2009 BUDGET

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