THE CONTENT QUESTIONA LOOK AT WHAT CAN BRANDS ACTUALLY DO FOR        CONSUMERS IN A DIGITIZED AGE.              FEBRUARY 2...
BAD INVENTION #1    (FOR MARKETERS)
BAD INVENTION #2    (FOR MARKETERS)
AND SO ON...
AND SO FORTH.
PEOPLE USED TO GATHER    AROUND THIS
THEN THIS
NOW THIS
AND THIS
WHICH MEANS THIS
AND EVEN THIS
CAN’T HOLD PEOPLE’S    ATTENTION.
BUT THIS CAN
AND SO CAN THIS.
IN FACT, SO CAN THIS
AS LONG AS I CAN IGNORE         THIS.
SO WHAT DOES THAT MEAN      FOR THESE?
GM THINKS IT’S THIS
BING, THIS...
AND APPLE, THIS.
WE MUST ASK WHY PEOPLECHOOSE CERTAIN MEDIA
AND HOW BRANDS CANDELIVER STUFF PEOPLE WANT
AND NOT JUST KEEPREINVENTING THE WHEEL
NONE.
I CAN CHOOSE NOW
SO WHY WILL I CHOOSEYOUR BRAND’S CONTENT?
THANK YOU Jay COHEN  @sojaysayswww.jaywho.com
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The Content Question

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A look at what brands can and can't do in a digitized world.

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