The Content Question
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The Content Question

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A look at what brands can and can't do in a digitized world.

A look at what brands can and can't do in a digitized world.

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The Content Question The Content Question Presentation Transcript

  • THE CONTENT QUESTIONA LOOK AT WHAT CAN BRANDS ACTUALLY DO FOR CONSUMERS IN A DIGITIZED AGE. FEBRUARY 2011
  • BAD INVENTION #1 (FOR MARKETERS)
  • BAD INVENTION #2 (FOR MARKETERS) View slide
  • AND SO ON... View slide
  • AND SO FORTH.
  • PEOPLE USED TO GATHER AROUND THIS
  • THEN THIS
  • NOW THIS
  • AND THIS
  • WHICH MEANS THIS
  • AND EVEN THIS
  • CAN’T HOLD PEOPLE’S ATTENTION.
  • BUT THIS CAN
  • AND SO CAN THIS.
  • IN FACT, SO CAN THIS
  • AS LONG AS I CAN IGNORE THIS.
  • SO WHAT DOES THAT MEAN FOR THESE?
  • GM THINKS IT’S THIS
  • BING, THIS...
  • AND APPLE, THIS.
  • WE MUST ASK WHY PEOPLECHOOSE CERTAIN MEDIA
  • AND HOW BRANDS CANDELIVER STUFF PEOPLE WANT
  • AND NOT JUST KEEPREINVENTING THE WHEEL
  • NONE.
  • I CAN CHOOSE NOW
  • SO WHY WILL I CHOOSEYOUR BRAND’S CONTENT?
  • THANK YOU Jay COHEN @sojaysayswww.jaywho.com