JEIGH HALL : NEW MEDIA DESIGNER
JAMES HALL
E . J AY. H A L L 8 9 @ G M A I L . C O M

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“First as an Artist then as a Designer”
LACUNA US:
BRANDING: This was branding
for a “aspenesque” snowboard
shop located in Utah. The logo
design was already created, I was
in charge of the web site comp.
and the poster and vehicle design.
I wanted to create a sophisticated
edge for the mood of the brand.
POSTERS: The poster design is where I started to develop the brand look, feel, and WEBSITE COMP: In the site design I wanted to create a clean look that transferred the
style. The photos went under intense *photo editing and *color correction to develop brand from the poster design. *Typography and *layout were my main concerns in
the brand look I wanted to portray. the web comp.
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INSIDE: OUTSIDE:
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“First as an Artist then as a Designer”
PIZZA HUT:
MENU DESIGN: This menu
was created for Pizza Hut. The
images are stock imagery that
were color corrected to fit the
bright saturated look of Pizza
Hut.
The target audience for pizza hut
included families with children
and students. The brand fits the
“wholesome” brand archetype.
The menu design shows my skill in *layout
and *typography.
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Research
are distributed into demonstrates that
autistic traits
the non-autistic po
more of them, som pulation; some peo
e have fewer. Histo ple have
viduals whom we ry suggests that ma
would today diagn ny indi-
so - contributed pro ose as autistic - som
e severely
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“First as an Artist then as a Designer” foundly to our art,
our literature. “ our math, our scienc
e, and
-- Morton Gernsbac
her, parent of an aut
istic child.
3 HINTS TO AUTISM principal investigator in the National Institute of go by. But using the wrong intervention for a
Research
Mental Healthʼs Intramural Research Program child with ASD can squander a precious window
on autism. “Weʼre muddying the waters.” Not of opportunity. Learning is life long, but many
demonstrates that autistic traits DIAGNOSIS & TREATMENT
everyone concurs, “In many areas of the country, kids who receive intensive intervention early,
are distributed into the non- into translating that research into medical
there is still a problem with under-diagnosis,” in their first five years, do better than those
autistic population; some people How can you know - and how ealry can you practice.”
says Nancy Minshew, M.D. a professor of who receive it later.” Establishing treatment
have more of them, some have find out - if your child falls anywhere on the
psychiatry and neurology at the University of standards so parents can choose effective
fewer. History suggests that broad spectrum? And a sound diagnosis is only the beginning.
Pittsburghʼs School of Medicine. There is also programs is the mission of the newly organized
many individuals whom we Treatment is the next step, and there are no
growing concern that minority children are NAC (National Autism Center).
would today diagnose as autistic Parents whoʼve noted that their 14-month fewer than ten types of interventions offered
diagnosedat a rate far below that of Caucasian
- some severely so - contributed old doesnʼt babble or point, is losing skills, nationwide that work to some degree, says
kids, and at later ages. Dr. Volkmar.
or isnʼt talking by 18 months should talk to
THE GOOD NEW profoundly to our art, our math,
our science, and our literature. “ their pediatrician and get a deveopmental
Experts do agree, however, that there is no one -- Morton Gernsbacher, parent of screening. If it indicates a possible problem, But usually only one type is available in
thing called autism, but that there are autisms
Millions of dollars have been
Autism was first described and named
spent to determine what autism an autistic child. you should be referred to a specialist who can any one area. Making a choice (if there is
in 1943 and was said to comprise three - the broad categories of “regressive” and evaluate your child further using tools such as one) between or among approaches not
common characteristics:
“non-regressive” types, as well as subtypes is, what causes it, and how we
the Autism Diagnostic Observation Schedule easy on the parent, either, because theyʼre
• Autistic children prefer to relate to within these categories. To help clear up the might prevent or cure it. And (ADOS), a workup done by observing and arenʼt clear standards to go by. But using
objects over people controversy, the National Institute of Mental thatʼs all to the good. Weʼre on interacting with the child. the wrong intervention for a child with
Health launched a vast study last September the brink of learning which genes ASD can squander a precious window of
• Theyʼre obsessed with maintaining to identify variants and refine the way doctors predispose a child to autism and That said, getting a qualified medical opportunity. Learning is life long, but many
routines and sameness in their lives
make diagnoses. So as prevalent as autism is. what might trigger its onset. diagnosis for an infant or a toddler is not the kids who receive intensive intervention early,
• They tend to seek complete aloneness, While a cure is not yet in sight, straightforward process it should be. Thereʼs in their first five years, do better than those
shutting out the world around them. DIAGNOSIS & TREATMENT “tremendous variability” in the skill that who receive it later.” Establishing treatment
evʼve begun to figure out what
works for some children, in terms public agencies and private practices bring standards so parents can choose effective
How can you know - and how ealry can you find to the screening process, says Fred Volkmar, programs is the mission of the newly
out - if your child falls anywhere on the broad of intervention between the ages
M.D., chairman of the Department of Child organized NAC (National Autism Center).
concerns. spectrum? of 12 months and 5 years. “I
Study at Yale University. “Weʼve put a
While the disorder has always been said to do think, on balance, kids are lot of money into research but not enough
represent a “spectrum,” or range, of problems, Parents whoʼve noted that their 14-month old doing better,” says Dr. Volkmar.
-BRIAN DINOT
WHAT IS AUTISM?
today more children than in the past whose doesnʼt babble or point, is losing skills, or “Twenty-five years ago, when I
A AUTISM
symptoms show both moreand less- severity isnʼt talking by 18 months should talk to their did my first follow-up on adults
are included. For instance,kids with Asperger pediatrician and get a deveopmental screening. Iʼd diagnosed as kids - kids
syndrome, which refers to high intelligence If it indicates a possible problem, you should be
who never had any intervention
without language deficits but with social referred to a specialist who can evaluate your
- only about two percent could
impairments, are placed on the spectrum, as child further using tools such as the Autism
are those whose symptoms are so severe that
a generation ago they would have been termed
Diagnostic Observation Schedule (ADOS), a
workup done by observing and interacting with
live along, hold a job. But since
we started mandating education tism seems to be everywhere these days
mentally retarded. the child. and services, weʼre seeing more
independent kids. Iʼd say that
No one disputes that the number of children That said, getting a qualified medical two percent has become more - in newspapers, on TV, even on bumper
diagnosed with an autistic spectrum disorder
(ASD) has gone way up compared with statistics
diagnosis for an infant or a toddler is not the
straightforward process it should be. Thereʼs
like twenty.” In other words,
weʼre doing ten times better than
AUTISM FACTS
from 30 years ago. “tremendous variability” in the skill that public • 1 in 150 children is diagnosed with autism
But as widespread as ASD appears to be-
affecting as many as 1 in every 150 children,
agencies and private practices bring to the
screening process, says Fred Volkmar, M.D.,
we were doing a generation ago
Thatʼs the “growing number” stickers. The rate is skyrocketing,reports is on the autism spectrum
• 1 in 94 boys
we s h o u l d b e a w a r e o f .
according to the Centers for Disease Control chairman of the Department of Child Study at
and Prevention - experts agree that it cannot be Yale University. “Weʼve put a lot of money into
A n d thatʼs the evidence we • 67 children are diagnosed per day
say. We all seem to know of at least A new case is diagnosed almost every 20 minutes
• one
AUTISM SPREAD:
called an “epidemic. research but not enough into translating that should start seeing.
research into medical practice.”
The fact is, itʼs impossible to compare how
• More children will be diagnosed with autism this year than with AIDS, diabetes & cancer combined
common autism is today with 10 or 20 years And a sound diagnosis is only the beginning.
child “on the spectrum.”
AUTIS
ago. Not only are doctors better at spotting Treatment is the next step, and there are no • Autism is the fastest-growing serious developmental disability in the U.S.
ASD, so the diagnosis is more frequent, but fewer than ten types of interventions offered
many experts say that doctorsʼ interpretation nationwide that work to some degree, says Dr. • Autism costs the nation over $90 billion per year, a figure expected to double in the next decade
of the spectrum has become so inclusive that Volkmar.
a diagnosis of autism is no diagnosis at all.
“The use of the term has expanded to the point But usually only one type is available in any one
And since the latest
• Autism receives less than 5% of the research funding of many less prevalent childhood diseases
where children referred to me as autistic lack area. Making a choice (if there is one) between • Boys are four times more likely than girls to have autism
MAGAZINE LAYOUT: This
the social deficit, which is the core symptom,” or among approaches not easy on the parent,
says Susan Swedo, M.D., a pediatrician and the either, because theyʼre arenʼt clear standards to buzz suggests that •
earlyno medical detection or cure for autism
There is
Family Living 3 4 Family Living
intervention is crucial for
is a three page magazine spread
successful treatment, parents
created for autism. The target of ever younger children are
audience was parents of autistic searching for signs. Would
children. The illustration on the your pediatrician recognize
first page is a completely original them? Would you? The hype
illustration crafted completely from is worrisome, but the truth
three textures, no stock imagery. behind it should ease some
I wanted to create a spread that
was open and inviting to the reader
presenting them with a learning
experience within the spread. The magazine spread shows my skill in *typography, *layout,
*asset creation, & *illustration. Integration of multiple adobe
programs were involved in the creation of this spread.
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Outlines of phone
crafted entirely in
illustrator.
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“First as an Artist then as a Designer”
T-MOBILE WING:
MAGAZINE AD: This is an ad for
the T-Mobile Wing cellular device.
The phone is a vector illustration
created entirely in illustrator.
My goal was to create informative ad
that featured the product in all it’s
beauty to lead the viewer to the text.
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“First as an Artist then as a Designer”
GREY GOOSE:
AD CAMPAIGN: Three ads for
Grey Goose Vodka. Grey Goose is
known as the worlds best tasting
vodka, so I went with the idea of
giving it another title “The 8th
Wonder of the World.” I wanted
to create a clean fresh look for the
elegant vodka brand. Stock imagery
was used with color correction to
create a nice even toned piece.
These ads show my experience with
*concept, *layout and *typography.
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1. 2.
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“First as an Artist then as a Designer”
STU
DIO
S I
NC
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3. 4.
LOGO DESIGN:
1: Logo Concept for design studio.
5.
2: Logo Concept for design studio 6.
3: Logo for small corporate
production company. Altius=Higher
4: Logo Concept for energy drink.
5: Logo Concept for corporate
capital group.
6: Logo concept for office product
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