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  • 1. 2010
    My Portfolio
    BY: JESSICA E. CAMERAS
  • 2. About the designer:
    I am twelve years skilled in designing visuals for apparel, fragrances and accessories. I have also merchandised in these mentioned areas as a store associate which was one of my expected duties in my past retail selling positions.
    My long time experience in retail has made me aware and knowledgeable about the fashion industry demands and quick changing styles and trends the industry goes through to keep consumers happy and interested. I know the demands that merchandising creates because of the ever changing style trends. I know that providing variety of merchandise selection and providing current fashions in appealing and creative ways in the is a must. My creativity is inspired by the times and market in mind.
  • 3. EDUCATION
    2005-2009 College-International Academy of Design and Technology Orlando, FL
    Bachelor of Fine Arts (Graduated: August 2009)
    Major in Fashion Design and Visual Merchandising
    6/2009-8/2009Internship-Dechoes Resale Orlando, FL
    • Logged inventory daily into computer database which also included ticket pricing and then merchandising on to floor
    • 4. Created visual displays
    • 5. Maintained store goals
    • 6. Participated in stores monthly promotional events, helped prepare for fashion show and the fall fashion reveal promotional event party
    • 7. Observed buyers, store associates and store owner duties
    • 8. Prepared merchandise transfers for Dechoes outlet location and Dechoes II
    • 9. Assisted in setting appointments for buyers
    • 10. Worked at different Dechoes locations when needed
  • Internship/projects
  • 11. Dechoes
  • 12. While interning at Dechoes we were
    given the liberty to cross merchandise
    our inventory.
  • 13.
  • 14. UTILIZING PROPS AND ACCESSORIES
    FOUND PROPS FOR DISPLAY USE
    Old guitar case stores the jeans and guitar to give it a theme and to promote a musical carefree lifestyle.
  • 15. I chose to display the mannequins at eye level then placing complimentary items below them to go with the tops on the side
    MERCHANDISING STORE WALLS
  • 16. Store Planning
    STORE PLANNING:
    This was based on a space of 10,000 sq. ft.
    I designed the space to give our customers a clutter free shopping experience.
  • 17. Experience
  • 18. PERFUME STUDIO
  • 19. At Perfume Studio I worked on color coordinate our merchandise while keeping our brands together. This method makes it easy for our employees to find merchandise in a quick manner to properly service our clientele. I try to position our most appealing perfume packaging and best seller merchandise at eye level so customers can see as they walk through the store.
    Our shelving method also allows us to utilize as much of the store square footage as well. We also use our counters to present and displays more of our perfume it more likely to have to make a potential sale.
    Perfume Studios target market are men
    and women local and tourist looking for a good deal on mainstream perfume like Gucci or Burberry and unique French based brands that we also specialize in. The target market also includes perfume buffs who just love having a variety of perfumes. They are interested in the most current fragrances and we also have customer who are regulars for the classic favorites.
  • 20. Men's Window
    FRONT VIEW
    LEFT SIDE VIEW
  • 21. In the men's display I aimed to create masculinity and
    a tranquility feel as well. I use blue to project the men’s side and silver merchandise to contrast with the blue to evoke an airy and nautical emotion to the consumer as they walk by.
  • 22. Ladies Window
    RIGHT SIDE
    FRONT VIEW
  • 23. In this display to I aimed to evoke the feeling of femininity and tranquility. To keep it feminine I use with pink perfume sets and pink packaged merchandise. I use a light blue to create an eye catching contrast. The blue also creates a feeling of freshness.
  • 24. DRAWING FOCUS TO THE MERCHANDISE
    Using more of one color to
    draw attention to the center or merchandise you want your customers focus on.
  • 25. Using height
    Creating a focus to the bottle by
    surrounding it with color
  • 26. COUNTER DISPLAYS
    Our counter displays and point of sale displays are created to promote our units per transactions sales and to further make it accessible for customers to touch feel and smell the product furthermore making it more likely for them to try and possibly purchase. We display them in a pyramid shape to draw the eye up and then back down.
  • 27.
  • 28. Freelance
    PROMOTIONAL WORK FOR PERFUME STUDIO
    The budget : $40.00
    The objective was to have more customers walk in and create return customers
  • 29. SILVER SPUR
    Silver Spurs target market ranges from 20-75 year old women.
    This store catered to prestigious Texans, entertainers, tourist, a lover of unique clothing and accessories, beauty queens and rodeo queens. The Silver Spur boutique is a place where you could find unique pieces that could also be apart of your everyday wardrobe just by finding the right piece .
  • 30. This window was created to promote the Denim and Diamonds event that happens every year in San Antonio, Texas. The event is a popular southwestern event to benefit charities and is the quintessential event for lots of Texans. We chose black and white blouses and jackets to enhance and embrace the formal side of the event. Swarovski clad pieces were added to give it glitzy and glam feel. Western props were placed in the window to also give it a rustic and western flair to promote and maintain Silvers Spurs image.
  • 31. Fashion Styling