Extreme Stewardship!
The Possibilities and Realities
Stewarding with real-time electronic
real-
communications
Traditional communications do NOT
sustain Donor relationships.
It’s time to redesign Donor
communications that focus on a
Personalized Donor Experience…..

Agenda
• Re-think who your “donors” really are?
Re-
• How do you deliver a unique “donor
“donor
experience”
experience” that is customized, purposeful, and
valuable?
• How do you measure and monitor “what
matters most” to these donors

How to Steward is Who to Steward
Donors Dollars
10% 90%
90% of support comes from 10% of your Donors.