The Possibilities and Realities
Stewarding with real-time electronic
Traditional communications do NOT
sustain Donor relationships.
It’s time to redesign Donor
communications that focus on a
Personalized Donor Experience…..
• Re-think who your “donors” really are?
• How do you deliver a unique “donor
experience” that is customized, purposeful, and
• How do you measure and monitor “what
matters most” to these donors
How to Steward is Who to Steward
90% of support comes from 10% of your Donors.
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