Two Thirds GDP
“The failure to understand the role of
intangible assets in the aggregate
economy will lead repeatedly to
misdiagnoses of economic problems
and inappropriate policy responses”
Brookings Institute Task Force

90% 3 Markets
10%
0%

Who is this
guy?

We never possessed the
donor….think continuous
attracting &
It doesn’t matter what people
think of you or your
organization….What matters is
how you make them feel

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Heisenberg’s Theory
=$ =$