Intangibles

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Intangibles

  1. 1. Two Thirds GDP “The failure to understand the role of intangible assets in the aggregate economy will lead repeatedly to misdiagnoses of economic problems and inappropriate policy responses” Brookings Institute Task Force
  2. 2. 90% 3 Markets 10% 0%
  3. 3. Who is this guy?
  4. 4. We never possessed the donor….think continuous attracting It doesn’t matter what people think of you or your organization….What matters is how you make them feel
  5. 5. ASK ASK
  6. 6. Heisenberg’s Theory =$ =$

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