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Ideo Brainstormers

by Jay Goldman

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A quick review on how to run a brainstorm IDEO style. Adapted from "The Art of Innovation" by Tom Kelley. Comments on each slide include the speaker's notes.

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Ideo Brainstormers Presentation Transcript

The Perfect Brainstorm

Brainstormers the IDEO Way

September 11th, 2008

“The best way to get a good idea is to get a lot of ideas.” —Linus Pauling — Linus Pauling

Seven Secrets to Better Brainstorming

1. Sharpen the Focus http://flickr.com/photos/stevewall/1095860966/

2. Playful Rules http://flickr.com/photos/dsnet/332142536/

3. Number Your Ideas http://flickr.com/photos/lwr/206471797/

4. Build and Jump http://flickr.com/photos/nfg/370797105/

5. The Space Remembers http://flickr.com/photos/exfordy/429421469/

6. Stretch Your Mental Muscles http://users.skynet.be/J.Beever/frog.html

7. Get Physical http://www.flickr.com/photos/perspective/633350387/

Stick Figures 101 Dave Gray, XPLANE Dave Gray, XPLANE http://communicationnation.blogspot.com/2005/12/visual-thinking-practice-draw-stick.html

Six Ways to Kill a Brainstorm

-1. The Boss Speaks First

-2. Everybody Gets a Turn http://www.flickr.com/photos/ajc1/2799103829/

-3. Experts Only Please http://www.flickr.com/photos/dpurdy/2221438686/

-4. Do It Off-site http://www.flickr.com/photos/myecholalia/307201961/

-5. No Silly Stuff http://www.flickr.com/photos/sternisha/56417328/

-6. Write Down Everything http://www.flickr.com/photos/martinroell/128321059/

Thanks!

antoniks Well made presentation, good work!
http://www.fungiftideas.org/
http://www.fungiftideas.org/category/wedding-gift-ideas/ 2 years ago

Are you sure you want to

Jay Goldman, VP Innovation and Emerging Channels at Klick Health Don't know why SlideShare showed the 'Linus Pauling' twice. Maybe he said it twice? 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • Taking notes shifts your focus to the wrong side of your brain
• It’s methodical and very left brained while creativity is very right
• Like trying to dance and type on your laptop at the same time
• Make the space take the notes and distil later 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • Ideas from the IDEO Shopping Cart: sport utility carts, Velcro diapers, privacy curtains
• Flights of fancy are good for the team!
• Having fun solving problems leads to better solutions 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • You set an expectation that creativity only happens in hammocks on beaches
• The creativity from regular brainstorms rubs off on every day office life if they happen in the office 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • Don’t assemble a team of ‘experts’ from every area of the company
• Sometimes the best ideas come from people with fresh perspectives 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • Don’t go clockwise around the table and give everyone two minutes
• Encourage ordered chaos! 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • If the boss speaks first, he or she sets the agenda and boundaries
• Send the boss out for coffee or donuts 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health Dave Gray is one of the cofounders of XPLANE and blogs at http://communicationnation.blogspot.com.

1. Mistake to start with the head. Draw people the way you see them from a distance, which is body first.

2. Now do the head in proportion to the body. The position of the head determines a lot about the feel of the person, so pay attention. Look at the people around you to see how they carry their heads.

3. Add a face, showing the emotion you want to convey. Use a simple line for the nose to show which way the person is facing.

4. Add the legs. A lot of the emotion and energy comes from the legs, so don’t just draw straight lines. Feet are present to connect him to the ground.

5. Add the arms, which continue the emotion from the legs.

6. Hands are the final touch. A simple line works to show action and emotion. 4 years ago

Jay Goldman, VP Innovation and Emerging Channels at Klick Health • Good brainstorms are often visual: sketching, mind mapping, diagrams, stick figures
• Get up and act it out! (less applicable for us; IDEO builds physical things) 4 years ago