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Ideo Brainstormers

by Jay Goldman on Sep 12, 2008

  • 7,318 views

A quick review on how to run a brainstorm IDEO style. Adapted from "The Art of Innovation" by Tom Kelley. Comments on each slide include the speaker's notes.

A quick review on how to run a brainstorm IDEO style. Adapted from "The Art of Innovation" by Tom Kelley. Comments on each slide include the speaker's notes.

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110 of 18 previous next Post a comment

  • antoniks antoniks Well made presentation, good work!
    http://www.fungiftideas.org/
    http://www.fungiftideas.org/category/wedding-gift-ideas/
    1 year ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com Don't know why SlideShare showed the 'Linus Pauling' twice. Maybe he said it twice? 3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • Taking notes shifts your focus to the wrong side of your brain
    • It’s methodical and very left brained while creativity is very right
    • Like trying to dance and type on your laptop at the same time
    • Make the space take the notes and distil later
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • Ideas from the IDEO Shopping Cart: sport utility carts, Velcro diapers, privacy curtains
    • Flights of fancy are good for the team!
    • Having fun solving problems leads to better solutions
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • You set an expectation that creativity only happens in hammocks on beaches
    • The creativity from regular brainstorms rubs off on every day office life if they happen in the office
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • Don’t assemble a team of ‘experts’ from every area of the company
    • Sometimes the best ideas come from people with fresh perspectives
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • Don’t go clockwise around the table and give everyone two minutes
    • Encourage ordered chaos!
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • If the boss speaks first, he or she sets the agenda and boundaries
    • Send the boss out for coffee or donuts
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com Dave Gray is one of the cofounders of XPLANE and blogs at http://communicationnation.blogspot.com.

    1. Mistake to start with the head. Draw people the way you see them from a distance, which is body first.

    2. Now do the head in proportion to the body. The position of the head determines a lot about the feel of the person, so pay attention. Look at the people around you to see how they carry their heads.

    3. Add a face, showing the emotion you want to convey. Use a simple line for the nose to show which way the person is facing.

    4. Add the legs. A lot of the emotion and energy comes from the legs, so don’t just draw straight lines. Feet are present to connect him to the ground.

    5. Add the arms, which continue the emotion from the legs.

    6. Hands are the final touch. A simple line works to show action and emotion.
    3 years ago Reply
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  • jaygoldman Jay Goldman , Head of Marketing at Rypple.com • Good brainstorms are often visual: sketching, mind mapping, diagrams, stick figures
    • Get up and act it out! (less applicable for us; IDEO builds physical things)
    3 years ago Reply
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Ideo Brainstormers — Presentation Transcript