The App Revolution Web Strategy Summit Jay Goldman May 5th, 2009

Web Strategy Summit

Jay Goldman

May 5th, 2009

Application “ Application software is any tool that functions and is operated by means of a computer, with the purpose of supporting or improving the software user's work. In other words, it is the subclass of computer software that employs the capabilities of a computer directly and thoroughly to a task that the user wishes to perform.”

Layer Cake! Operating System Applications

More Layer Cake! Operating System Applications Web Browser Web Applications

Landscape Desktop Web Mobile Windows Mac OS 1.0 WAP Windows Mac OS Web-based 2.0 iPhone BlackBerry Android s60 etc.

Why Now? Platform Distribution + There’s gold in them ‘thar hills! Prospector: http://www.flickr.com/photos/48806909@N00/497511638/

Facebook Stats 200,000,000 users 52,000 apps 70% users engage with an app 5,000 apps w/more than 1k 660,000 developers 8,000 Facebook Connect

Live on Facebook FBML/FBJS/etc. Lives on your site HTML/JS/etc. Platform Connect

Connect Five Fingers of Facebook Trusted Auth Real Identity Friend Linking Dynamic Privacy Social Distribution

Connect

Connect

Connect

Connect

“ 94 percent of reviewers have published their reviews to Facebook, where an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members: daily registrations on Citysearch have tripled.” — Citysearch CEO CEO Jay Herratti Connect

OpenSocial

iPhone App Store Stats 1,000,000,000 downloads 35,000 apps x0,000,000 users

iPhone App Store Stats Text http://www.mobclix.com/appstore/

Connect for iPhone

App Stores

Location Based Services

The Big Unknown

Return of Layer Cake! Your API Website w/Connect Widgets Mobile Facebook

Thanks for your time! twitter.com/jaygoldman [email_address] www.rypple.com/wss/apprevolution