TELEVISION INDUSTRY• Television is the largest medium for media delivery in India in terms of revenue, representing around 45 percent of the total media industry.• India continues to be the third largest TV market after USA and China with 146 million television households. Cable and Satelite (C&S) penetration of television households is close to 80 percent, with DTH driving a significant part of the growth in the last 12 months.• The total number of TV channels in India has gone up to 623 in 2011, and many more channels are awaiting approval for broadcast
WHAT PURPOSE DOES THIS INDUSTRY SERVE ?• Entertainment - Sony, Star Plus.• News – NDTV, Aaj Tak• Education - TLC, Discovery• Tele Shopping - Home TV 18 , Star CJ
HOW WAS THIS PURPOSE SERVED BEFORE THIS INDUSTRY CAME INTO EXISTENCE ?• Radio• Newspapers• Tamasha (Street play)• Theatre Play• Circus
WHAT IS THE SIZE OF THE INDUSTRY IN INDIA?INR 329 billion in 2011, and is expected to grow at a CAGR of 17 percent over 2011-16, to reach INR 735 billion in 2016.
SWOT STRENGTH• Audio Visual Communication• Mass Reach• Number of Channels Coming up• Recording of Shows available
WEAKNESS• Clutter• High Production Cost• Negative Impact on the Audience
OPPORTUNITY• Number of Channels• HD Technology• Pay per View• MSOs to be permitted 74% FDI
THREATS• Internet• Government Policies
BIZ IDEA/STRATEGY FOR A NEW PLAYER IN THE INDUSTRY• We will Launch a Channel Which will Explore India.• The various Culture , Arts , Customs , Religion, Places• Channel Will be Named as “Explore India”• We will try and Have a tie up with the Indian Government to Promote India in a new Light to our Indian as well as International audience.• It will be Launched under the roof of Discovery – as the Content of Discovery is very Similar to what we are trying to show.• As discovery has already Come up with new Channels like Discovery Turbo, Science , History, Geography etc.
THANK YOU • Janil gada• Jayesh ughade • Mohit Kabra • Pinal Shah • Yash Khatod