Web Site EVALUATION WORKSHEETInformationSite name: Procter & GambleURL: http://www.pg.com/en_US/index.shtmlEvaluated by: Ashlee HoskinFirst Impression: [1 poor --- 5 excellent]: 4Initial Impact of Page:_X_Simple ___Overwhelming ______Underwhelming___Chaotic ___X__Attractive _____UglyGeneral Comments:This site is simple but still attractive at the same time. There is minimal image use likethere was on CNN but the site is still good.Identity:Based solely on information presented, identify site owner and describe general type ofsite:The owner of the site is Proctor and Gamble; the site is used for consumers around theworld.PurposeBased upon quick inspection, identify the basic points of the site. What basic functionswould it likely provide?The basic points of the site are explaining who they are, their purpose and whatthey offer. They also provide a news section.
Web Site Evaluation Worksheet Page 2AudienceBased upon quick inspection, consider who the audience for the site would be:The audience of the site is anyone interested in learning about name brand products.GENERAL SITE CHARACTERISTICSSite StructureIs a site map provided?_x_ Yes__ NoAre there any broken links to external sites or internal pages?___ Yes_x_ NoIf yes, are they broken links___ Yes___ No___ BothWhat is the maximum page depth in the site (clicks from the home page)?3Are there clear entrance and exit pages to the site?_x_ Yes___ No___ Describe if so: There is definitely a clear entrance, but not so much of an exit page.
Web Site Evaluation Worksheet Page 3Visuals and LayoutDescribe the visuals used in the site: they have a lot of flash animation throughout the siteas well as use of images. There isn’t as much as the other site but there is enough to makeit look attractive.Do you like the visuals? _x_ Yes ___ NoWhy or why not?Images and flash, if used correctly, always make a website more appealing.How is the screen contrast [(poor) 1–5 (excellent)]? 5If poor, describe why:Describe text size__ Too small_x_ Just right__ Too largeResize the browser very large or very small.Does the layout still work?_x_ Yes__ NoDo the text or images scale with the window size?__ Yes_x_ NoIs the layout width static (stays the same size) or does it grow with the screen size?_x_ Static__ Stretchable
Web Site Evaluation Worksheet Page 4If the site has a static width, does the page fit or is there rightward scrolling at: 800 x 600? __ Fits _x_ Scrolls right 1024 x 768 and greater? _x_ Fits __ Scrolls rightWith respect to vertical screen size, does the primary navigation fit on screen at: 800 x 600? __ Fits _x_ Scrolls off 1024 x 768 and greater? _x_ Fits __ Scrolls offDo pages print correctly as is, or is a special print feature provided?_x_ Prints correctly without special print page__ Prints correctly with special print page__ Doesn’t print correctlyWhat kinds of images are used in the site?__ GIF_x_ JPEG_x_ PNG__ OtherAre the images optimized properly? (e.g., small file size, safe colors)?_x_ Yes__ No
Web Site Evaluation Worksheet Page 5Are there image execution problems (e.g., color matching, seems showing inbackground tiles, etc.)?__ Yes_x_ NoDescribe: ____________________________________Is ALT text used for images?__ Yes_x_ No__ PartiallyIs the site usable without images on?_x_ Yes__ No__ PartiallyGeneral ContentDoes content appear accurate and truthful?_x_ Yes__ NoIf no, describe what suggests this belief:_______________________________________________________________________Are there obvious misspellings in the site?__ Yes_x_ NoAre there obvious grammar or usage errors in the site?__ Yes_x_ NoIf yes, describe these errors: (e.g., fragments, run-ons, heavy use of acronyms withoutexplanation)_______________________________________________________________________
Web Site Evaluation Worksheet Page 6Describe the tone of content in the site (e.g., playful, business like, serious, humorous)This is definitely a business site but it’s not all strict and serious. They use a lot of niceimages and flash animations and have a good and bright color scheme. Althoughprofessional, it is somewhat laid back. Overall, very well put together._______________________________________________________________________Is content updated on the site?__ Yes_x_ NoHow do you know the content is updated?TECHNOLOGY USAGEBrowser SupportDoes the site work in different browsers? List the browsers you use to test and itsversions:FirefoxInternet Explorer______________________________________________________________________Page loading time__ slow (over 20 seconds)_x_ fastNavigationPrimary Navigation (select one or more):_x_ Top__ Bottom__ Left__ RightDoes the site use assistance links (breadcrumbs)?_x_ Yes__ NoConsistency of navigation placement: [ 1 (random)–5 (very stable) ] 5_______________________________________________________________________
Web Site Evaluation Worksheet Page 7Comment on navigation placement:Having links at the top and bottom always seems to work for easy navigation.Does navigation in the site rely on the back button?__ Yes_x_ NoIs a “back-to-top” button used on longer pages which require the user to scroll?__ Yes_x_ NoSearchDoes site have an internal search system?_x_ Yes__ NoIf no, should one be included?__ Yes__ NoWhy?_______________________________________________________________________Use of multimedia elements on the page:Flash looked great on every page. It made the website look very attractive.THE FINAL SCOREFinal Score—[ (Dislike) 1–5 (Like a lot) ]: 5Evaluation Summary:Overall, the site looks great. I was a little skeptical at first because I am a visual type ofperson. I was pleasantly surprised. I loved the use of flash throughout the site. It was verywell put together and very informative.
Web Site Evaluation Worksheet Page 8Suggestions for Improvement:I wouldn’t change anything. The site had easy navigation, was pleasing to the eye andeverything worked. Also, just like I tested on CNN, I was able to use my father’smagnifier on the website to held aid with vision impairment. Always a plus for me!