Social Media Optimization in Simple Words


Published on

This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.

Published in: Technology, Business

Social Media Optimization in Simple Words

  1. 1. Social Media Optimization By : Jaydip Parikh
  2. 2. What is SMO ? <ul><li>Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. </li></ul>
  3. 3. Why SMO ? <ul><li>Increase Internet Authority </li></ul><ul><li>Branding & Brand recall </li></ul><ul><li>Increase brand visibility </li></ul><ul><li>Direct communication with prospect user / buyer / seller </li></ul><ul><li>Reach to niche audience </li></ul><ul><li>Latest way of marketing and promotions </li></ul><ul><li>Stand out of the crowd </li></ul><ul><li>Drive more traffic </li></ul><ul><li>Back links </li></ul>
  4. 4. How to do Social Media Optimization ? <ul><li>Social Networking </li></ul><ul><li>Micro Blogging </li></ul><ul><li>Video Promotions </li></ul><ul><li>Slide Promotions / Case Study Promotions </li></ul><ul><li>Blogging </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Group participation, Answer and comment posting </li></ul><ul><li>RSS Promotions </li></ul><ul><li>Widgets Promotions </li></ul>
  5. 5. Social & Professional Networking <ul><li>Promote at Social Communities like Facebook, Orkut, Myspace </li></ul><ul><li>Promote at Business and Professional Networking sites like Linkedin, Plexo, Xing, Brijj, Peer Power, Connexions, siliconindia etc </li></ul>
  6. 6. Micro Blogging <ul><li>News promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, Frazr,, mysay etc. </li></ul>
  7. 7. Video Promotions <ul><li>Share news, updates, information via most visual tool : Video </li></ul><ul><li>Promotion on Youtube, Orkut Profile, Facebook Profile, Myspace profile etc </li></ul>
  8. 8. Slide Promotions / Case Study Promotions <ul><li>Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility </li></ul><ul><li>Promote Case Studies / Testimonial via PPT slides </li></ul>
  9. 9. Blogging <ul><li>Blog on niche topics for promotion news, event, video </li></ul><ul><li>Use blog for cross platform promotions, networking utilities </li></ul><ul><li>Getting visitors from niche sectors </li></ul>
  10. 10. Photo Sharing <ul><li>Share different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc </li></ul><ul><li>Increase Brand Recall from your vertical </li></ul>
  11. 11. Group participation, Answer and comment posting <ul><li>Participation on different related groups at Yahoo & Google Groups as well as different social networking sites. </li></ul><ul><li>Answer question at Yahoo Answer and other related sites </li></ul><ul><li>Post relavant comments on vertical specific blogs. </li></ul>
  12. 12. RSS Promotions <ul><li>Submit RSS to all major readers, promote through Social Media </li></ul><ul><li>Cross promotion of different RSS feeds on blogs </li></ul><ul><li>Submit RSS to different ping sites </li></ul>
  13. 13. Widgets Promotions <ul><li>Make badge of your site and promote it via site. </li></ul><ul><li>Make widgets for promoting news, articles </li></ul><ul><li>Use this badge / widgets to blogs and social network profile. </li></ul>
  14. 14. Discussion Kindly post your queries as comment at or mail me on jaydipDOTparikhATgmailDOTcom