Social Media Optimization By : Jaydip Parikh www.jaydip.info

What is SMO ? Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Why SMO ? Increase Internet Authority Branding & Brand recall Increase brand visibility Direct communication with prospect user / buyer / seller Reach to niche audience Latest way of marketing and promotions Stand out of the crowd Drive more traffic Back links

Increase Internet Authority

Branding & Brand recall

Increase brand visibility

Direct communication with prospect user / buyer / seller

Reach to niche audience

Latest way of marketing and promotions

Stand out of the crowd

Drive more traffic

Back links

How to do Social Media Optimization ? Social Networking Micro Blogging Video Promotions Slide Promotions / Case Study Promotions Blogging Photo Sharing Group participation, Answer and comment posting RSS Promotions Widgets Promotions

Social Networking

Micro Blogging

Video Promotions

Slide Promotions / Case Study Promotions

Blogging

Photo Sharing

Group participation, Answer and comment posting

RSS Promotions

Widgets Promotions

Social & Professional Networking Promote at Social Communities like Facebook, Orkut, Myspace Promote at Business and Professional Networking sites like Linkedin, Plexo, Xing, Brijj, Peer Power, Connexions, siliconindia etc

Promote at Social Communities like Facebook, Orkut, Myspace

Promote at Business and Professional Networking sites like Linkedin, Plexo, Xing, Brijj, Peer Power, Connexions, siliconindia etc

Micro Blogging News promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, Frazr, identi.ca, mysay etc.

News promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, Frazr, identi.ca, mysay etc.

Video Promotions Share news, updates, information via most visual tool : Video Promotion on Youtube, Orkut Profile, Facebook Profile, Myspace profile etc

Share news, updates, information via most visual tool : Video

Promotion on Youtube, Orkut Profile, Facebook Profile, Myspace profile etc

Slide Promotions / Case Study Promotions Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility Promote Case Studies / Testimonial via PPT slides

Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility

Promote Case Studies / Testimonial via PPT slides

Blogging Blog on niche topics for promotion news, event, video Use blog for cross platform promotions, networking utilities Getting visitors from niche sectors

Blog on niche topics for promotion news, event, video

Use blog for cross platform promotions, networking utilities

Getting visitors from niche sectors

Photo Sharing Share different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc Increase Brand Recall from your vertical

Share different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc

Increase Brand Recall from your vertical

Group participation, Answer and comment posting Participation on different related groups at Yahoo & Google Groups as well as different social networking sites. Answer question at Yahoo Answer and other related sites Post relavant comments on vertical specific blogs.

Participation on different related groups at Yahoo & Google Groups as well as different social networking sites.

Answer question at Yahoo Answer and other related sites

Post relavant comments on vertical specific blogs.

RSS Promotions Submit RSS to all major readers, promote through Social Media Cross promotion of different RSS feeds on blogs Submit RSS to different ping sites

Submit RSS to all major readers, promote through Social Media

Cross promotion of different RSS feeds on blogs

Submit RSS to different ping sites

Widgets Promotions Make badge of your site and promote it via site. Make widgets for promoting news, articles Use this badge / widgets to blogs and social network profile.

Make badge of your site and promote it via site.

Make widgets for promoting news, articles

Use this badge / widgets to blogs and social network profile.

Discussion Kindly post your queries as comment at www.jaydip.info or mail me on jaydipDOTparikhATgmailDOTcom