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Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
Socialmediamarketing Agency2 Casestudy
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Socialmediamarketing Agency2 Casestudy

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Social media marketing case study from agency2, a social media marketing agency based in London

Social media marketing case study from agency2, a social media marketing agency based in London

Published in: Business, News & Politics
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Transcript

  • 1. agency : 2 an introduction
    • What we do :
    • Our team of talented writers and content producers promote brands within social media sites
    • How we do it :
    • We post comments, answer questions and add value within online communities
    agency: 2 the social media marketing agency
  • 2. agency : 2 our approach
    • Add value to the communities
    • Act ethically, at all times
    • Transparency in activity and costs
    • Track conversions, learn and refine
    agency: 2 the social media marketing agency
  • 3. agency : 2 our approach agency: 2 Develop strategy & media plans Create messaging Content creation / postings Measure & record Evaluate & feedback the social media marketing agency
  • 4. case study: talkingtrip.com
    • Background
    • talkingtrip.com develops and sells city audio guides
    • Track conversions, learn and refine
    agency: 2 the social media marketing agency
  • 5. case study: talkingtrip.com agency: 2 the social media marketing agency City audio adventures
  • 6.
    • Objective:
      • Drive paid for audio downloads
      • Develop a buzz about talkingtrip and city audio guides
      • Strengthen reputation
    case study: talkingtrip.com agency: 2 the social media marketing agency
  • 7.
    • Media Strategy: identify communities that attract users who are either planning to go or have already booked to go to one of the cities we service.
    • Messaging Strategy: offer useful destination advice within the targeted media sites
    • measure & refine. Track the views & feedback on comments posted and track traffic and downloads numbers. Optimise activity based on the most influential and impactful sites
    • Feedback . Take screen grabs of all posts and analyse qualitative feedback for clients monthly sessions.
    agency: 2 case study: talkingtrip.com the social media marketing agency
  • 8.
    • Results:
    • The social media marketing programme doubled the sales within a 3 month period and improved the CPA by 350%.
    agency: 2 case study: talkingtrip.com the social media marketing agency
  • 9. Examples from the campaign agency: 2 case study: talkingtrip.com the social media marketing agency
  • 10. offering useful advice on forums agency: 2 the social media marketing agency
  • 11. engaging with female decision makers agency: 2 the social media marketing agency
  • 12. distributing sample podcasts agency: 2 the social media marketing agency
  • 13. sharing useful knowledge on wikis agency: 2 the social media marketing agency
  • 14. contacts
    • [email_address] manages network of writers
    • [email_address] identifies community sites and develops messaging
    • [email_address] develops the social media strategies
    • [email_address] business development contact
    the social media marketing agency www.agency2.co.uk

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