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Socialmediamarketing Agency2 Casestudy
 

Socialmediamarketing Agency2 Casestudy

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Social media marketing case study from agency2, a social media marketing agency based in London

Social media marketing case study from agency2, a social media marketing agency based in London

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    Socialmediamarketing Agency2 Casestudy Socialmediamarketing Agency2 Casestudy Presentation Transcript

    • agency : 2 an introduction
      • What we do :
      • Our team of talented writers and content producers promote brands within social media sites
      • How we do it :
      • We post comments, answer questions and add value within online communities
      agency: 2 the social media marketing agency
    • agency : 2 our approach
      • Add value to the communities
      • Act ethically, at all times
      • Transparency in activity and costs
      • Track conversions, learn and refine
      agency: 2 the social media marketing agency
    • agency : 2 our approach agency: 2 Develop strategy & media plans Create messaging Content creation / postings Measure & record Evaluate & feedback the social media marketing agency
    • case study: talkingtrip.com
      • Background
      • talkingtrip.com develops and sells city audio guides
      • Track conversions, learn and refine
      agency: 2 the social media marketing agency
    • case study: talkingtrip.com agency: 2 the social media marketing agency City audio adventures
      • Objective:
        • Drive paid for audio downloads
        • Develop a buzz about talkingtrip and city audio guides
        • Strengthen reputation
      case study: talkingtrip.com agency: 2 the social media marketing agency
      • Media Strategy: identify communities that attract users who are either planning to go or have already booked to go to one of the cities we service.
      • Messaging Strategy: offer useful destination advice within the targeted media sites
      • measure & refine. Track the views & feedback on comments posted and track traffic and downloads numbers. Optimise activity based on the most influential and impactful sites
      • Feedback . Take screen grabs of all posts and analyse qualitative feedback for clients monthly sessions.
      agency: 2 case study: talkingtrip.com the social media marketing agency
      • Results:
      • The social media marketing programme doubled the sales within a 3 month period and improved the CPA by 350%.
      agency: 2 case study: talkingtrip.com the social media marketing agency
    • Examples from the campaign agency: 2 case study: talkingtrip.com the social media marketing agency
    • offering useful advice on forums agency: 2 the social media marketing agency
    • engaging with female decision makers agency: 2 the social media marketing agency
    • distributing sample podcasts agency: 2 the social media marketing agency
    • sharing useful knowledge on wikis agency: 2 the social media marketing agency
    • contacts
      • [email_address] manages network of writers
      • [email_address] identifies community sites and develops messaging
      • [email_address] develops the social media strategies
      • [email_address] business development contact
      the social media marketing agency www.agency2.co.uk