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Internet Time Lab write white papers, presentations, and marketing plans for vendors in the educational renaissance.

Internet Time Lab write white papers, presentations, and marketing plans for vendors in the educational renaissance.

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White papers Presentation Transcript

  • 1. We write bespoke white papers & reports Why Corporate Training is Learning strategy: CollaborativeWrite or call Jay Cross, 510.528.3105 or jaycross.comInternet Time Lab
  • 2. What we do We write white papers and presentations for start- ups and vendors in the educational renaissance   Our words persuade people to take action. Our credentials and track-record as authors, marketing strategists, and learning professionals are unparalleled.Internet Time Lab
  • 3. Who we are Jay Cross developed the first Chris Sessums has been on the business program for Apollo Group university buyer’s side of the table (University of Phoenix), was first to selecting online education systems use the term “eLearning” on the from the provost’s office, integrating web, and is the world authority on operations and online instruction, and informal learning in corporations. authoring business plans and Reputation. budgets for online degree programs.Internet Time Lab
  • 4. Topics we have written about Corporate learning For-profit schools Higher education Happiness in business Leadership Marketing education Enterprise 2.0 Extension programs Agile business Well-being & performance Informal learning Working smarter Social business Community building eLearning 70:20:10 Educational software Meta-learning Unmanagement Academic politics “The Soft Stuff” Future of learningInternet Time Lab
  • 5. How companies use our white papers Sales collateral, corporate calling card Demonstrate thought leadership Credibility-booster with proposals Generate leads Build prospect lists Educate stakeholders Bring people to website Demonstrate quality of thinking Articulate benefits Keep in touch with customers Describe complex products Document customer successesInternet Time Lab
  • 6. When learning was an IBM Emerging Business Opportunity,we wrote their white papers on strategy, governance, and ROI. Learning strategy--an investment in the future. Introduction Learning drives real business value. A learning strategy is an investment in a future of growth and organizational performance in order to both enable and optimize the workforce during any enterprise transformation initiative. This paper is about learning strategy—what it is, why you need it and what it can do for you. A learning strategy links learning initiatives to overall, enterprise-wide organizational priorities and goals. The underlying assumption that drives an effective learning strategy is that learning is the critical enabler ensuring that people are continuously refreshing and enhancing their skills and knowledge. People must be enabled and re-enabled with the right skills and knowledge to meet the changing demands of the marketplace, customers and business itself. A learning strategy helps to ensure that a business’ learning initiatives are linked to and support the overall business strategy. Fully realizing the potential of learning by linking it to competitive advantage and business success requires an enterprise to align its learning initiatives to organizational priorities using an effective enterprise learning strategy. MOREInternet Time Lab
  • 7. Vendor engaged us to write two white papers to demonstrate thought leadership and provide useful advice to its customers. How Corporate Training is Broken How To Replace Top-Down Training and How to Fix It with Collaborative Learning Supporting Blog post: Supporting Blog post: A picture of corporate learning inside Training’s Broken. Here’ how to fix it. the 21st century organization Project cost = $10,000Internet Time Lab
  • 8. Advice for executive-level audience.Internet Time Lab
  • 9. Internet Time Lab
  • 10. Testimonials “Jay is a brilliant thinker and is the absolute best at what he does. I always welcome the opportunity to work with him. I particularly value the breakthrough perspective he brings to any project, his impeccable sense of integrity and attention to “I’ve been lucky enough to spend time with Jay exploring and detail, and his wonderfully robust capacity for collaboration developing ideas and solutions to improve the performance of and teamwork.” Amy Lenzo organizations. Jay has a unique ability to look at systems and perceived wisdom and help you create a new perspective. His “One cannot talk with Jay for any length of time and not come insights, experience and desire to make sense of organizations away with new perspectives, frames, and insights. Jay’s fresh and improve performance are refreshing and if you’ve got a perspectives are transformative. The way one views the chance to work with Jay I’d encourage you to grab it with both world determines what one sees as relevant. Once you learn hands.” Peter Casebow a different way to view the world, new patterns of relevance emerge and new ideas appear everywhere!” John Adams “Jay is a true thought leader and polymath. He has the ability to grasp the concept of your business situation quickly and “I don’t even know where to begin. Visionary. Brilliant thinker efficiently then ruthlessly challenge your pre-conceptions and and writer. Digerati supreme. Every generation gets a few – assumptions before leading you blinking into the light of new too few – really great people and Jay’s one. Whether it’s work ideas. If you want someone to help you create learning or as a friend, Jay is leading an entire industry into the future. organizations then Jay is the man to call. The depth and That itself is an act of greatness.” David Grebow breadth of experience of his partners in the Internet Time Alliance is unparalleled and the whole experience of working “Jay is a marketing and messaging master. Hes helped me with them is fun from start to finish.” Hugh Greenway with many things over the years because, well, he gets stuff out faster than anyone I know and always spins the message “Over the years, Jay has become an enduring source of in new and fun ways." Marcia Conner inspiration for me in the field of development and future-proof organizations. You’ll find that Jay looks past the fads of today “Jay Cross understands learning like no-one else. In Informal and the obvious of tomorrow and disrupts into a sensible and Learning, he taps a fabulous array of real-life examples to sustainable future beyond that. Working with Jay will provoke provide practical insights for individuals and organizations to you for the better.” Bert De Coutere learn and succeed in the knowledge economy.” Ross DawsonInternet Time Lab
  • 11. Jay Cross is an author, advocate, and raconteur who writes about workplace learning, leadership, organizational change, innovation, technology, and the future. His promotional white papers, articles, and research reports persuade people to take action. He is the Johnny Appleseed of informal learning. He is CEO of the Internet Time Alliance, which helps corporations use networks to accelerate performance. Jay has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix. A champion of informal learning and systems thinking, Jay’s calling is to create happier, more productive workplaces. He was the first person to use the term eLearning on the web. He is the author of three seminal books on learning in business. Testimonials. Jay works from the Internet Time Lab in Berkeley, high in the hills a dozen miles east of the Golden Gate Bridge and a mile and a half from the University. People visit the Lab to spark innovation and think fresh thoughts. Berkeley is the birthplace of the cyclotron, California cuisine, and custom coffee roasting in the United States. He is a graduate of Princeton University and Harvard Business School. Jay and his wife Uta live with their miniature longhaired dachshund in the hills of Berkeley, California. Jay writes passionately and convincingly about things he believes in. Call him. If he gets excited about what you are trying to accomplish, he will help you get the word out.Internet Time Lab
  • 12. Learning strategy: an investment in the future. Call me. 1 510 528 3105 (office) 1 510 323 5380 (cell) Jay CrossCollaborative LearningInternet Time Lab