The Three Bears
                                    It’s not the technology




Excerpts from It’s Not About the Technolog...
What’s in it for us?
 • Speed up the flow of information through the organization
 • Improve customer service
 • Streamlin...
Baby Bear           Mama Bear           Papa Bear
Motivation          Curiosity, immediate Opportunistic      Leverage ent...
It’s not about the technology.
Baby Bear

     Enthusiast     Prototype


   Bottom-up,
                     Collaborative
      local

        Not      ...
Is the organization ready?
Not obsessively controlling
Willing to share ideas
Want to enable many voices
Workers are onlin...
Social Pact
Respect the team
Be active
Share ideas & suggestions
Respect one another
Any tool that works
Trust one another
Hints on what works with social software
 • Keep it simple
 • Keep it flexible
 • Do it yourself (blog/wiki) or you won’t ...
Mama Bear

                                Maintain
      Pragmatic
                               momentum
     Fearless ...
Mama Bear’s Shopping List:
Inefficiency & bureaucracy
Unenthusiastic, sluggish staff
Underdeveloped organization
Not learni...
Poppa Bear

                     Exploit social
 Collaboration
                 relationship software
  framework
        ...
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The Three Bears

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Component of Unworkshop at Online Educa Berlin, 2008

Published in: Technology, Business
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Transcript of "The Three Bears"

  1. 1. The Three Bears It’s not the technology Excerpts from It’s Not About the Technology by Jay Cross
  2. 2. What’s in it for us? • Speed up the flow of information through the organization • Improve customer service • Streamline workflow and slash bureaucracy • Unleash the power of collective intelligence • Create a nerve center for corporate news and market intelligence • Make all corporate know-how accessible 24/7 • Recruit the best candidates for new positions and make them productive quickly • Replace training classes with informal, hands-on learning • Open the process of innovation to all employees • Help workers build strong, supportive relationships • Enable managers to assess the status and direction of projects • Empower all employees to contribute ideas and feel part of the team • Develop more productive relationships with customers, prospects, recruits, partners, supply chain, and other employees
  3. 3. Baby Bear Mama Bear Papa Bear Motivation Curiosity, immediate Opportunistic Leverage enterprise need application assets Focus Prototyping Applying Exploiting Level Individual, team Group, department Enterprise Benefits realized Capture Increase innovation, Nimble, quick- organization-wide cut bureaucracy, response knowledge and keep don’t reinvent the organization, it alive, save time, wheel, simplify improve service self-service project management information, non- controversial projects Sample project Coordinate supplier Google searching Knowledge information across inside the firewall management that co. works
  4. 4. It’s not about the technology.
  5. 5. Baby Bear Enthusiast Prototype Bottom-up, Collaborative local Not Sound controversial business case
  6. 6. Is the organization ready? Not obsessively controlling Willing to share ideas Want to enable many voices Workers are online Can live with messiness
  7. 7. Social Pact Respect the team Be active Share ideas & suggestions Respect one another Any tool that works Trust one another
  8. 8. Hints on what works with social software • Keep it simple • Keep it flexible • Do it yourself (blog/wiki) or you won’t understand it • Be innovative, ever alert to productivity improvements • Be open to new ways of doing things • Release early and release often. Just do it • Promotion is important. Remind people where to look • Focus on the function rather than on the tools • Provide step-by-step how-to guides • Provide the opportunity to celebrate small successes • Give people time to practice using the software
  9. 9. Mama Bear Maintain Pragmatic momentum Fearless (See list of Seeks key targets on business issues next slide) Hungry for change
  10. 10. Mama Bear’s Shopping List: Inefficiency & bureaucracy Unenthusiastic, sluggish staff Underdeveloped organization Not learning enough to keep up Suboptimal execution Insufficient revenue Deficient service
  11. 11. Poppa Bear Exploit social Collaboration relationship software framework to the max Customers, suppliers, Enterprise the market infrastructure
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