Nashville 2009 E Technology On A Shoestring


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Nashville 2009 E Technology On A Shoestring

  1. 1. “ eTechnology on a Shoestring” How you can use technology economically and compete with NPO’s spending millions! Jay B Love CEO/Founder
  2. 2. Thoughts from Industry Experts “ Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources. In other words, the small nonprofit has an opportunity to "level the playing field!" Carolyn S. Sechler, CPA Phoenix, AZ
  3. 3. Average Hours Spent Per Week: Source: Forrester Research 2007 Demographics of Internet Users Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
  4. 4. New Breed of Donor <ul><li>Reads email before snail mail </li></ul><ul><li>Busy, satisfy interests on their schedule </li></ul><ul><li>Expect to find information online </li></ul><ul><li>Expects information to be personalized </li></ul><ul><li>Expects immediate feedback </li></ul>
  5. 5. The Rules Still Apply (It’s all about relationships… not technology)
  6. 6. <ul><li>Fundraising is still based upon Relationships </li></ul><ul><li>The Internet expands our opportunity for Communications </li></ul><ul><li>Communications build strong Relationships </li></ul><ul><li>Technology allows us to expand our Fundraising </li></ul>Initial Conclusions
  7. 7. Sources for NPO’s for Technology
  8. 9. 3 rd Party Resources Where to find a list of service providers and Resources
  9. 10. You’ve built a website… … will they come?
  10. 11. A few “before” and “after” sites
  11. 12. A few “before” and “after” sites
  12. 13. You’ve built a website… … how will they find you? <ul><li>Search engines </li></ul><ul><ul><li>(85% use them) </li></ul></ul><ul><li>Tell them! </li></ul><ul><ul><li>Letterhead </li></ul></ul><ul><ul><li>Pledge cards </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><ul><li>Materials </li></ul></ul><ul><ul><li>Email signatures </li></ul></ul>
  13. 14. They’re at your website, now what do they do? <ul><li>Can they engage? </li></ul><ul><li>Can they add content? </li></ul><ul><li>Is there a reason to return? </li></ul>Your goal – to get something from them!
  14. 17. How about a $2,500 Web Site!
  15. 18. Question: Should a Non Profit host it ’ s own web site?
  16. 21. Now that you’ve collected the data – what do you do with it? <ul><li>Record donor details </li></ul><ul><li>Record donor preferences </li></ul><ul><li>Segmentation capabilities </li></ul><ul><li>Individual email </li></ul><ul><li>Mass email </li></ul><ul><li>Snail mail </li></ul>Put it in a database!
  17. 22. Keeping it simple Prospect Website Gather Information Use Email Database
  18. 25. Thoughts from the Field “ We use our free database to track volunteers and their work with youth programs, trail locations and other volunteers. This allows us to connect our trip leaders who have hiked together with the trails they were on and the teens they mentored. By connecting with our web site we reach our volunteers and supporters all over the country easily and at little or no cost!” Marcus Moran Big City Mountaineers
  19. 30. Low Cost Email <ul><li>From your database provider </li></ul><ul><li>EmailNow by Network for Good, powered by Emma </li></ul><ul><li>VerticalResponse </li></ul><ul><li>ConstantContact </li></ul><ul><li>Topica </li></ul><ul><li>MailChimp </li></ul><ul><li>Exact Target </li></ul><ul><li>Delivra </li></ul><ul><li>Google Groups </li></ul><ul><li>Yahoo Groups </li></ul>
  20. 31. Some Thoughts to Ponder on Social Networ ks <ul><li>“ My own &quot;ah ha!&quot; moment came recently on my birthday. In my personal email account, I found 33 notifications from Facebook that friends had left birthday greetings on my Facebook page, but only two regular emails with birthday greetings.” (54 yr old male) </li></ul><ul><li>“ Most interactions now come from my social networks. Not only do my birthday greetings come via Facebook and Twitter, but almost all of them were made where other people could see them. Those public greetings prompted several others to add their own.” (52 yr old female) </li></ul>
  21. 32. More on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, &quot;Do you like me?&quot; I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was Facebook .” “ Facebook is affecting my life in ways I wouldn't have imagined just a few short months ago. ” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with Facebook in delivering results!” Kevin Mannion, On-Line Publishing, February , 2009
  22. 38. “ NY Times Web Site Story”
  23. 39. “ Web Site Story Continued” <ul><li>Gift for Promotion </li></ul><ul><li>charity: water </li></ul><ul><li>* 11 Employees </li></ul><ul><li>* 821,000 Followers </li></ul><ul><li>on Twitter </li></ul><ul><li>* 500 Donors Cover </li></ul><ul><li>all Admin Costs </li></ul><ul><li>* Donors can Locate </li></ul><ul><li>Their Well on Web </li></ul><ul><li>via Google Earth </li></ul>
  24. 40. “ Web Site Story Continued” <ul><li>charity: water </li></ul><ul><li>* Raised $250,000 </li></ul><ul><li>via Twitterfest </li></ul><ul><li>* Raised $965,000 </li></ul><ul><li>via Sept. Birthdays </li></ul><ul><li>* Tons of Video </li></ul><ul><li>* Easy to Engage </li></ul><ul><li>* Giving is Joyous </li></ul><ul><li>* Infectious with </li></ul><ul><li>Youth/Boomers! </li></ul>
  25. 44. charity: water <ul><li>Was the $250,000 raised via Twitter the key fact? </li></ul><ul><li>Was the $975,000 raised from Sept. birthdays the key fact? </li></ul><ul><li>Is the way they have harnessed web/video technology the key? </li></ul><ul><li>How about how they show impact via Google Earth? </li></ul>Communicating DAILY w/821,000 followers!
  26. 46. “ eTechnology on a Shoestring” How you can use technology for little or no cost and compete with NPO’s spending thousands of dollars! Jay B Love CEO/Founder