• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Etour Indy And Denver Major Donors Evolve From Everywhere
 

Etour Indy And Denver Major Donors Evolve From Everywhere

on

  • 647 views

Indy e-tour

Indy e-tour

Statistics

Views

Total Views
647
Views on SlideShare
647
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Etour Indy And Denver Major Donors Evolve From Everywhere Etour Indy And Denver Major Donors Evolve From Everywhere Presentation Transcript

  • Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
    • “ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future.
    Photo credit: Sorin Brinzei
  • The Rules Still Apply (It’s all about relationships… not technology)
  • 2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!
    • Know the Difference
    How To Succeed Online
  • Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
  • Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
  • Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M
  • *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
  • Key Takeaways
    • The Internet is not just for kids anymore
    • The Internet is used by the educated and engaged
    • The Internet is not just for downloading music and fantasy football
    • The Internet is used by your constituents…or someone else's
  • Be Like Martha or Oprah
    • Both are Masters of Multi-Channel Marketing!
  •  
  •  
  • Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
    • “ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”
    Carrie Johnson, Senior Analyst Forrester Internet Research
  • Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
  • A “before” and “after” example
  • Integration on Web Sites
    • Does it accept donations by credit card? 94%
    • Does it have a blog? 53%
    • If you have a blog, can readers comment on it? 54%
    • If you have a blog, does it link to other blogs 52%
    • Do you post any videos on your website? 75%
    • Do you have podcasts on your website? 32%
    • Do you host message boards? 22%
    • Do you provide an RSS feed to your website? 29%
      • Overbrook Foundation Survey of Human Rights NPO’s in 2007
  • Privacy
    • DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website
    http://www.the-dma.org/privacy/creating.shtml
  • Needle in a Needle Stack
  • Breakthrough the Clutter
  • Keeping it simple Prospect Website Gather Information Use Email Database
  • INTEGRATION is the KEY! Next Steps
  • Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
  • Integrate Online and Offline Appeals
    • Mention Benefits & Ease Of Online Contributions
  • Personalized Fundraising Pages Peer Fundraising Online
  • Results: Personalized Event Fundraising
    • Average volunteer sends over 30 emails
    • One in four emails sent by a volunteer results in a donation
    • Average online event gift is $59 which is a 50% increase over the average off-line gift
    • Many volunteers reach their stated FR Goal!
  • Personalized Event Fundraising
  • Build a Community
  • Build a Community
  • What it is and What it Can Mean to Your Organization Web 2.0
  • Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
  • Web 1.0 vs. Web 2.0
  • Online Video Use has Exploded Source: The Wall St. Journal , 2006
  • Fun Video
  • Video is Easy
  • "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google
  • Social Networking Boom
  • Social Networking and Video
  • Widgets on Social Sites
  • 7 Tips for Successful Social Network Campaigns
    • Meet people where they are
    • Leverage network partners
    • Be everywhere you can, but prioritize
    • Keep on top of you costs
    • Be prepared for the BIG moment
    • Let the community take over your message
    • Keep calls to action SIMPLE
          • Christine.net 2007 by Christine Herron
  • Go to Them (e.g. RSS)
  •  
  •  
  • RSS in Action
  • Podcasts  
  • Easy to Learn How
  • Message Boards
  • Wikipedia Exposure
  • "Do one thing every day that scares you." – Eleanor Roosevelt
  • Oprah or Martha Would be Proud!
  • Oprah or Martha Would be Proud!
  • "A year from now you may wish you had started today." – Karen Lamb
  • Epilogue
    • 10 Technology Resolutions for 2008
    • Sarah Robbins
    • Director of Emerging Technologies
    • Mediasauce
  • 1. Set up a Gmail Account
  • 2. Post Pics to Flickr
  • 3. Try a Microblog
  • 4. Create a Google Alert
  • 5. Set Up an RSS
  • 6. Share a YouTube Video
  • 7. Really Use Your Cell Phone (Send a text or a video)
  • 8. Join a Social Network
  • 9. Share PowerPoint Slides (Save a tree or two!)
  • 10. Play a Video Game
  • Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]