Premier eTour Sponsors North American Sponsors North American eTour Sponsors Welcome to the eTour!
.COM  .ORG  .NET  .EDU  .GOV helping nonprofits cultivate prospects, build relationships and raise money online connecting...
<ul><li>Estimate of Giving in 2001 = $550 million </li></ul><ul><li>Estimate of Giving in 2002 = $1.1 Billion </li></ul><u...
ePhilanthropy Toolbox <ul><li>Fundraising on the Internet </li></ul><ul><li>Marketing and Communications </li></ul><ul><li...
Global nonprofit Resource center www.ePhilanthropy.org/GNRC   <ul><li>eResource at your fingertips!   </li></ul><ul><li>Fi...
Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
<ul><li>“ We are in the middle of a fundamental shift   from mass media to the personal media   of computers and the  Inte...
The Rules Still Apply (It’s all about relationships… not technology)
2006 Contributions: $295 Billion  Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by ...
<ul><li>Know the Difference </li></ul>How To Succeed Online
Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boom...
Demographics of Internet Users Source:  Pew Internet & American Life Project, 2006 Annual Household Income Income Level Pe...
Why Now? Most Popular Online Activities Number of Participants Source:  Pew Internet & American Life Project, 2005 182M 16...
Key Takeaways <ul><li>The Internet is not just for kids anymore </li></ul><ul><li>The Internet is used by the educated and...
Be Like Martha or Oprah   <ul><li>Both are Masters of Multi-Channel Marketing! </li></ul>
 
 
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking...
<ul><li>“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.” </li></ul>Ca...
Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited char...
A  “before” and “after” example
Integration on Web Sites <ul><li>Does it accept donations by credit card?  94%  </li></ul><ul><li>Does it have a blog?  53...
Privacy <ul><li>DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website ...
Needle in a Needle Stack
Breakthrough the Clutter
Keeping it simple Prospect Website Gather Information Use Email Database
INTEGRATION is the KEY! Next Steps
Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1...
Integrate Online and Offline Appeals   <ul><li>Mention Benefits & Ease Of Online Contributions </li></ul>
Personalized Fundraising Pages Peer Fundraising Online
Results: Personalized Event  Fundraising   <ul><li>Average volunteer sends over 30 emails </li></ul><ul><li>One in four em...
Personalized Event  Fundraising
Build a Community
Build a Community
What it is and What it Can Mean to Your Organization Web   2.0
Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. ...
Web 1.0 vs. Web 2.0
Online Video Use has Exploded Source: The Wall St. Journal , 2006
Fun Video
Video is Easy
&quot;A lot of our successes don't have anything  to do with anything our executives  thought were a good idea.&quot; –  S...
Social Networking Boom
Social Networking and Video
Widgets on Social Sites
7 Tips for Successful  Social Network Campaigns <ul><li>Meet people where they are </li></ul><ul><li>Leverage network part...
Go to Them (e.g. RSS)
 
 
RSS in Action
Podcasts  
Easy to Learn How
Message Boards
Wikipedia Exposure
&quot;Do one thing every day that scares you.&quot; –  Eleanor Roosevelt
Oprah or Martha  Would be Proud!
Oprah or Martha  Would be Proud!
&quot;A year from now you may wish you had started today.&quot; –  Karen Lamb
Epilogue <ul><li>10 Technology Resolutions for 2008 </li></ul><ul><li>Sarah Robbins  </li></ul><ul><li>Director of Emergin...
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8. Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]
Connecting the Net Generation With Your Cause: FaceBook, MySpace & Millennials Greg McHale Founder & CEO © 2008 www.ephila...
“ A NEW GENERATION REINVENTS PHILANTHROPY” WALL STREET JOURNAL, AUGUST 21 ST , 2007 <ul><li>“ Young donors and volunteers,...
US Population Data sourced from US Census Population Survey 2006 and Wikipedia By the year 2010 it  is estimated that Mill...
Who Are They <ul><li>Born between 1980-2000 </li></ul><ul><li>Children of Boomers – have close ties/relate to parents </li...
Millennials Have Only Known <ul><li>Politicians always used Rock music for theme songs </li></ul><ul><li>Political issues ...
Millennials Have Only Known <ul><li>“ 45” is a gun, not a record with a hole in the center </li></ul><ul><li>There have al...
The Next Great Generation <ul><li>Millennials have been referred to as the most civic minded generation since World War II...
Millennials and Philanthropy <ul><li>Believe they can make a difference </li></ul><ul><li>Participate on their terms, loca...
They Are “Doers” <ul><li>Millennials that actively engage at least once a week in a cause are “Doers” </li></ul><ul><li>Es...
What they Do Millennial Cause Study 2006 – Cone Inc & AMP Insights
Volunteering: College Students <ul><li>Although the percentage of college student volunteering is higher, the number of ho...
Volunteer Rates Volunteering in America 2007 – National & Community Service
Technology and Gadgets <ul><li>Millennials  are immersed in technology  </li></ul><ul><li>Digital connectedness is natural...
Spending with a Conscious <ul><li>Control $198 billion in spending </li></ul><ul><li>Commitment to brands that are in alig...
Brands Perceived As Most Socially Responsible <ul><li>2007 Alloy U Award Winners recognized by college students </li></ul>...
Teens 12-17 years old <ul><li>Tail end of the Millennial generation </li></ul><ul><li>Spend less time with traditional med...
More on Teens <ul><li>Cell phone/Texting  </li></ul><ul><ul><li>Average spent 70 minutes instant messaging </li></ul></ul>...
Social Networks Are Significant  <ul><li>Social Networks are a dominant activity  </li></ul><ul><ul><ul><li>96% report usi...
Top Social Network Sites Compete.com  - Feb 2008 Results
Survey Says….. <ul><li>Web 2.0 technologies used: </li></ul><ul><ul><li>71% had used blogs and blogging in support of thei...
Survey Says….. Web 2.0 & Social Networking Nonprofit Survey, March 2008  - David Crusoe, Willam Nourse & Eric Whitney
Ways social networking tech. have contributed value <ul><li>Most predominantly, respondents indicated that technologies he...
Steps to Promote Your Cause on Facebook <ul><li>Create a new cause and choose to have it support your campaign. </li></ul>...
Advice for Nonprofits <ul><li>Spend time on outreach and building your friend list to people who care about your issues.  ...
Advice for Nonprofits <ul><li>Ask people to repost your events and links as notes or posted items on their profiles.  </li...
Nonprofits are leveraging social networks
Why Important <ul><li>Future constituency for nonprofit </li></ul><ul><li>Large population  </li></ul><ul><li>Socially awa...
How should you do it? <ul><li>Immediately </li></ul><ul><li>Authentically </li></ul><ul><li>Repeatedly </li></ul>
Potential Tools <ul><li>Blogs </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Video </li></ul><ul><li>Photos </li></ul>
Blogs <ul><li>Typepad </li></ul><ul><li>From wikipedia: </li></ul><ul><ul><li>A blog (an abridgment of the term web log) i...
Micro-Blogging <ul><li>twitter </li></ul><ul><li>From wikipedia:  </li></ul><ul><ul><li>Twitter is a free social networkin...
Video <ul><li>YouTube </li></ul><ul><li>From wikipedia:  </li></ul><ul><ul><li>YouTube is a video sharing website where us...
Pictures <ul><li>flickr   </li></ul><ul><li>From wikipedia:  </li></ul><ul><ul><li>Flickr is an image/video hosting websit...
The Lab <ul><li>Add a blog to your web site. </li></ul><ul><li>Update it daily. </li></ul><ul><li>Talk about what you do, ...
So.  Let’s do it. <ul><li>Add a link to your blog from your web site. </li></ul><ul><li>Picture or video.  You choose. </l...
Reference and Resources <ul><li>College Students Helping America , National Community Service, 2005 </li></ul><ul><li>Amer...
<ul><li>Momentum –igniting social change in the connect age , Allison H. Fine </li></ul><ul><li>Millennials Rising: The Ne...
Thank You! Greg McHale Founder & CEO © 2008 www.ephilanthropy.org
Search Engine Optimization: Attract More Donors and Visitors to Your Site!   Every nonprofit should have a website that ac...
Agenda <ul><li>Effective marketing techniques </li></ul><ul><li>Search engine optimization (SEO) </li></ul><ul><li>Search ...
 
Search Engine Optimization (part 1) <ul><li>What are the key search engines? </li></ul><ul><li>How do they work? </li></ul...
Search Engine Optimization (part 2) <ul><ul><li>Links </li></ul></ul><ul><ul><ul><li>Incoming </li></ul></ul></ul><ul><ul>...
Search Engine Optimization (part 3) <ul><ul><li>Use blogs </li></ul></ul><ul><ul><li>Avoid splash pages </li></ul></ul><ul...
Search Engine Optimization (part 4) <ul><ul><li>Get listed in The Open Directory Project </li></ul></ul><ul><ul><ul><li>ww...
Page Rank <ul><li>Google PageRank (0-10) </li></ul><ul><ul><li>Ranks the importance of a web page </li></ul></ul><ul><ul><...
Search Engine Marketing (SEM) is Cost Effective <ul><li>SEM is substantially lower cost than traditional marketing efforts...
Sponsored Link: to attract clients
Landing Page: for clients
Sponsored Link: to attract donors
Landing Page: for donors
Setting up a PPC campaign Tools <ul><li>Google Grants </li></ul><ul><li>Microsoft AdCenter </li></ul>
Financial (i.e., fundraising) transactions <ul><li>Cash donations </li></ul><ul><li>Events </li></ul><ul><li>In-kind donat...
<ul><li>E-mail List Signup </li></ul><ul><li>Volunteer </li></ul><ul><li>Employment </li></ul><ul><li>E-newsletter </li></...
Contact Information Allan Pressel, CEO/founder [email_address] www.CharityFinders.com 1-877-456-3210 18337 Grevillea Avenu...
Premier eTour Sponsors North American Sponsors North American eTour Sponsors Thank you & Good Luck!
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2008 Denver Etour Lead Ppt

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Three presentations from the Denver eTour earlier this year with a focus on Web Sites

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  • 2008 Denver Etour Lead Ppt

    1. 1. Premier eTour Sponsors North American Sponsors North American eTour Sponsors Welcome to the eTour!
    2. 2. .COM .ORG .NET .EDU .GOV helping nonprofits cultivate prospects, build relationships and raise money online connecting the dots
    3. 3. <ul><li>Estimate of Giving in 2001 = $550 million </li></ul><ul><li>Estimate of Giving in 2002 = $1.1 Billion </li></ul><ul><li>Estimate of Giving in 2003 = $1.9 Billion </li></ul><ul><li>Estimate of Giving in 2004 = $2.62 Billion </li></ul><ul><li>Estimate of Giving in 2005 = $4.53 Billion </li></ul><ul><li>Estimate of Giving in 2006 = $6.87 Billion </li></ul>ONLINE GIVING ESTIMATES
    4. 4. ePhilanthropy Toolbox <ul><li>Fundraising on the Internet </li></ul><ul><li>Marketing and Communications </li></ul><ul><li>Online Donations and Membership </li></ul><ul><li>Event Registration and Management </li></ul><ul><li>Volunteer Recruitment and Management </li></ul><ul><li>Social Networking and Web 2.0 </li></ul><ul><li>Prospect Research </li></ul><ul><li>Community Building </li></ul><ul><li>Advocacy </li></ul>
    5. 5. Global nonprofit Resource center www.ePhilanthropy.org/GNRC <ul><li>eResource at your fingertips! </li></ul><ul><li>Find helpful articles </li></ul><ul><li>Learn from case studies </li></ul><ul><li>Search for vendors & services  </li></ul><ul><li>Submit an article </li></ul><ul><li>Share you success story! </li></ul>
    6. 6. Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
    7. 7. <ul><li>“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future. </li></ul>Photo credit: Sorin Brinzei
    8. 8. The Rules Still Apply (It’s all about relationships… not technology)
    9. 9. 2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!
    10. 10. <ul><li>Know the Difference </li></ul>How To Succeed Online
    11. 11. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
    12. 12. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
    13. 13. Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M
    14. 14. Key Takeaways <ul><li>The Internet is not just for kids anymore </li></ul><ul><li>The Internet is used by the educated and engaged </li></ul><ul><li>The Internet is not just for downloading music and fantasy football </li></ul><ul><li>The Internet is used by your constituents…or someone else's </li></ul>
    15. 15. Be Like Martha or Oprah <ul><li>Both are Masters of Multi-Channel Marketing! </li></ul>
    16. 18. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
    17. 19. <ul><li>“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.” </li></ul>Carrie Johnson, Senior Analyst Forrester Internet Research
    18. 20. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
    19. 21. A “before” and “after” example
    20. 22. Integration on Web Sites <ul><li>Does it accept donations by credit card? 94% </li></ul><ul><li>Does it have a blog? 53% </li></ul><ul><li>If you have a blog, can readers comment on it? 54% </li></ul><ul><li>If you have a blog, does it link to other blogs 52% </li></ul><ul><li>Do you post any videos on your website? 75% </li></ul><ul><li>Do you have podcasts on your website? 32% </li></ul><ul><li>Do you host message boards? 22% </li></ul><ul><li>Do you provide an RSS feed to your website? 29% </li></ul><ul><ul><li>Overbrook Foundation Survey of Human Rights NPO’s in 2007 </li></ul></ul>
    21. 23. Privacy <ul><li>DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website </li></ul>http://www.the-dma.org/privacy/creating.shtml
    22. 24. Needle in a Needle Stack
    23. 25. Breakthrough the Clutter
    24. 26. Keeping it simple Prospect Website Gather Information Use Email Database
    25. 27. INTEGRATION is the KEY! Next Steps
    26. 28. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
    27. 29. Integrate Online and Offline Appeals <ul><li>Mention Benefits & Ease Of Online Contributions </li></ul>
    28. 30. Personalized Fundraising Pages Peer Fundraising Online
    29. 31. Results: Personalized Event Fundraising <ul><li>Average volunteer sends over 30 emails </li></ul><ul><li>One in four emails sent by a volunteer results in a donation </li></ul><ul><li>Average online event gift is $59 which is a 50% increase over the average off-line gift </li></ul><ul><li>Many volunteers reach their stated FR Goal! </li></ul>
    30. 32. Personalized Event Fundraising
    31. 33. Build a Community
    32. 34. Build a Community
    33. 35. What it is and What it Can Mean to Your Organization Web 2.0
    34. 36. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
    35. 37. Web 1.0 vs. Web 2.0
    36. 38. Online Video Use has Exploded Source: The Wall St. Journal , 2006
    37. 39. Fun Video
    38. 40. Video is Easy
    39. 41. &quot;A lot of our successes don't have anything to do with anything our executives thought were a good idea.&quot; – Sergey Brin, Google
    40. 42. Social Networking Boom
    41. 43. Social Networking and Video
    42. 44. Widgets on Social Sites
    43. 45. 7 Tips for Successful Social Network Campaigns <ul><li>Meet people where they are </li></ul><ul><li>Leverage network partners </li></ul><ul><li>Be everywhere you can, but prioritize </li></ul><ul><li>Keep on top of you costs </li></ul><ul><li>Be prepared for the BIG moment </li></ul><ul><li>Let the community take over your message </li></ul><ul><li>Keep calls to action SIMPLE </li></ul><ul><ul><ul><ul><li>Christine.net 2007 by Christine Herron </li></ul></ul></ul></ul>
    44. 46. Go to Them (e.g. RSS)
    45. 49. RSS in Action
    46. 50. Podcasts  
    47. 51. Easy to Learn How
    48. 52. Message Boards
    49. 53. Wikipedia Exposure
    50. 54. &quot;Do one thing every day that scares you.&quot; – Eleanor Roosevelt
    51. 55. Oprah or Martha Would be Proud!
    52. 56. Oprah or Martha Would be Proud!
    53. 57. &quot;A year from now you may wish you had started today.&quot; – Karen Lamb
    54. 58. Epilogue <ul><li>10 Technology Resolutions for 2008 </li></ul><ul><li>Sarah Robbins </li></ul><ul><li>Director of Emerging Technologies </li></ul><ul><li>Mediasauce </li></ul>
    55. 59. 1. Set up a Gmail Account
    56. 60. 2. Post Pics to Flickr
    57. 61. 3. Try a Microblog
    58. 62. 4. Create a Google Alert
    59. 63. 5. Set Up an RSS
    60. 64. 6. Share a YouTube Video
    61. 65. 7. Really Use Your Cell Phone (Send a text or a video)
    62. 66. 8. Join a Social Network
    63. 67. 9. Share PowerPoint Slides (Save a tree or two!)
    64. 68. 10. Play a Video Game
    65. 69. Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]
    66. 70. Connecting the Net Generation With Your Cause: FaceBook, MySpace & Millennials Greg McHale Founder & CEO © 2008 www.ephilanthropy.org
    67. 71. “ A NEW GENERATION REINVENTS PHILANTHROPY” WALL STREET JOURNAL, AUGUST 21 ST , 2007 <ul><li>“ Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They're increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about -- and raise funds for -- their favorite nonprofits and causes. They're sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.” </li></ul>
    68. 72. US Population Data sourced from US Census Population Survey 2006 and Wikipedia By the year 2010 it is estimated that Millennials will out number Baby Boomers.
    69. 73. Who Are They <ul><li>Born between 1980-2000 </li></ul><ul><li>Children of Boomers – have close ties/relate to parents </li></ul><ul><li>More structured lives </li></ul><ul><li>Confident </li></ul><ul><li>Team oriented </li></ul><ul><li>Respectful of social conventions and mores </li></ul><ul><li>Trained to be ‘doers’ and achievers </li></ul><ul><li>Eager to be involved </li></ul><ul><li>Voracious Consumers, brand oriented </li></ul>Understanding Millennials – PASSHE Conference ‘05
    70. 74. Millennials Have Only Known <ul><li>Politicians always used Rock music for theme songs </li></ul><ul><li>Political issues often defined by their affect on children (child abuse, child safety, “No Child Left Behind”) </li></ul><ul><li>Cyberspace and 24-hr. TV have always existed </li></ul><ul><li>South African official apartheid has never existed in their lives </li></ul><ul><li>Feel more danger from having sex or being in school than from possible nuclear war </li></ul>
    71. 75. Millennials Have Only Known <ul><li>“ 45” is a gun, not a record with a hole in the center </li></ul><ul><li>There have always been ATMs </li></ul><ul><li>Never referred to Russia and China as the “Reds” </li></ul><ul><li>Toyotas and Hondas have always been made in the USA </li></ul><ul><li>“ Spam” and “Cookies” are not necessarily foods </li></ul><ul><li>They have never used a bottle of “White Out” </li></ul>
    72. 76. The Next Great Generation <ul><li>Millennials have been referred to as the most civic minded generation since World War II </li></ul><ul><ul><li>61% responded they were worried about the state of the world and feel personally responsible to make a difference </li></ul></ul><ul><ul><li>81% responded that they had volunteered in the past year </li></ul></ul><ul><ul><li>Expect others to try and make a difference as well </li></ul></ul>Millennial Cause Study 2006 – Cone Inc & AMP Insights
    73. 77. Millennials and Philanthropy <ul><li>Believe they can make a difference </li></ul><ul><li>Participate on their terms, locally and a less ‘institutional’ way </li></ul><ul><li>Capacity to work with peers and start their own efforts </li></ul><ul><li>Financial contributions to nonprofits keeps pace with older donors at the same income level </li></ul>Engaging the Next Generation: How to Non-profits can reach young adults, The advertising council 2000
    74. 78. They Are “Doers” <ul><li>Millennials that actively engage at least once a week in a cause are “Doers” </li></ul><ul><li>Estimated 15.6 million in the US (20%) </li></ul><ul><li>They will actively support companies/products that give back </li></ul><ul><ul><li>87% indicated they have purchased a product that supports a cause in the past year. </li></ul></ul>Millennial Cause Study 2006 – Cone Inc & AMP Insights
    75. 79. What they Do Millennial Cause Study 2006 – Cone Inc & AMP Insights
    76. 80. Volunteering: College Students <ul><li>Although the percentage of college student volunteering is higher, the number of hours is less than general adult population </li></ul><ul><li>Trend is ‘episodic’ or ‘occasional’ volunteering (fewer than eleven weeks a year) </li></ul>College Students Helping America, National Community Service, 2005
    77. 81. Volunteer Rates Volunteering in America 2007 – National & Community Service
    78. 82. Technology and Gadgets <ul><li>Millennials are immersed in technology </li></ul><ul><li>Digital connectedness is natural and expected </li></ul><ul><ul><li>20 million teenagers use the internet daily </li></ul></ul><ul><ul><li>80% of teens have mobile phones </li></ul></ul><ul><ul><li>75% of teens read news online </li></ul></ul><ul><ul><li>More than 50% have accounts on social networking site </li></ul></ul><ul><ul><li>54% visit social networking site everyday - 27% indicate they prefer social network over face-to-face with friends </li></ul></ul>Social Citizen Paper, Allison Fine , Case Foundation , 2008 Alloy College Explorer Survey 2007, Alloy Media + Marketing
    79. 83. Spending with a Conscious <ul><li>Control $198 billion in spending </li></ul><ul><li>Commitment to brands that are in align with their causes and issues. 37% indicated a preference for brands that are socially conscientious </li></ul><ul><li>Indicators most important in determining companies social responsibility practices: </li></ul><ul><ul><li>Fair Labor (74%), </li></ul></ul><ul><ul><li>Eco-friendly/green (66%) </li></ul></ul><ul><ul><li>Philanthropy to causes (63%) </li></ul></ul>Alloy College Explorer Survey 2007, Alloy Media + Marketing
    80. 84. Brands Perceived As Most Socially Responsible <ul><li>2007 Alloy U Award Winners recognized by college students </li></ul><ul><li>Ben & Jerry’s </li></ul><ul><li>Walmart </li></ul><ul><li>Coca-cola </li></ul><ul><li>Newman’s Own </li></ul><ul><li>Target </li></ul><ul><li>Yoplait </li></ul><ul><li>Whole Foods Market </li></ul><ul><li>Burt’s Bees </li></ul><ul><li>Starbucks </li></ul><ul><li>Kashi </li></ul>Alloy College Explorer Survey 2007, Alloy Media + Marketing Social Responsibility continues to be a focal point for this generation. Good will branding, if consistent, relevant and authentic, has great potential to influence both purchase intent and longer term loyalty” – Samantha Skey EVP , Alloy Media + Marketing
    81. 85. Teens 12-17 years old <ul><li>Tail end of the Millennial generation </li></ul><ul><li>Spend less time with traditional media; TV (120 minutes/day, newspaper, magazines (less than 5 minutes/day) </li></ul><ul><li>Email spend significantly less time in email than ‘20 to 30 something’ crowd </li></ul><ul><ul><li>Log in once a day or every couple of days vs. several times within an hour </li></ul></ul><ul><li>Cell phone/Texting and Social Networks are the preferred tools </li></ul>Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007
    82. 86. More on Teens <ul><li>Cell phone/Texting </li></ul><ul><ul><li>Average spent 70 minutes instant messaging </li></ul></ul><ul><li>Teens are efficient media absorbers </li></ul><ul><ul><li>Watch as much content in less time by leveraging technology (Tivo, etc.) and selecting what is relevant to them </li></ul></ul>Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007
    83. 87. Social Networks Are Significant <ul><li>Social Networks are a dominant activity </li></ul><ul><ul><ul><li>96% report using social networking technology </li></ul></ul></ul><ul><ul><ul><li>Spend 9.3 hours/week on social networking sites – about the same as time spent with TV </li></ul></ul></ul><ul><ul><ul><li>55% of online teens use social networks and created online profiles </li></ul></ul></ul><ul><ul><ul><li>71% of online 9-17 year olds say visit social network sites at least once a week </li></ul></ul></ul><ul><ul><ul><ul><li>48% of teens visit social network site daily or more </li></ul></ul></ul></ul><ul><ul><ul><li>72% of all social networking teens use the site to make plans with friends </li></ul></ul></ul>Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007
    84. 88. Top Social Network Sites Compete.com - Feb 2008 Results
    85. 89. Survey Says….. <ul><li>Web 2.0 technologies used: </li></ul><ul><ul><li>71% had used blogs and blogging in support of their nonprofit </li></ul></ul><ul><ul><li>65% had used Facebook </li></ul></ul><ul><ul><li>55% had used YouTube </li></ul></ul><ul><ul><li>41% MySpace </li></ul></ul><ul><ul><li>39% Flickr </li></ul></ul><ul><ul><li>35% LinkedIn </li></ul></ul>Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney
    86. 90. Survey Says….. Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney
    87. 91. Ways social networking tech. have contributed value <ul><li>Most predominantly, respondents indicated that technologies helped to increase web traffic, although they were ambiguous about the specific traffic increases. </li></ul><ul><li>Respondents also indicated that the availability of Facebook allowed them to create informal supporter networks. Networks were used for: E-mail newsletter blasts and Volunteer outreach (to a minor extent) </li></ul><ul><li>Fundraising did not emerge as a significant value derived through social networking technologies. Several respondents indicated that only modest amounts had been raised. </li></ul><ul><li>Several respondents indicated that weekly blogging brought modest numbers of return visitors to their website. </li></ul>Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney
    88. 92. Steps to Promote Your Cause on Facebook <ul><li>Create a new cause and choose to have it support your campaign. </li></ul><ul><li>Invite your friends and network to join and support your cause. </li></ul><ul><li>Tell others about your cause with photos. </li></ul><ul><li>Use your cause to get media coverage. </li></ul><ul><li>Involve your friends and supporters. </li></ul><ul><li>Promote awareness about your fundraising events. </li></ul>Promote Your Cause on Facebook in Six Easy Steps , Soha El-Borno TechSoup, Aug 15,2007
    89. 93. Advice for Nonprofits <ul><li>Spend time on outreach and building your friend list to people who care about your issues. </li></ul><ul><li>Participate in third party applications and even consider creating your own. </li></ul><ul><li>Respond to all incoming messages, discussion threads, and wall posts. Participate regularly in your group! If no one is saying anything, start a topic! </li></ul><ul><li>Post your latest news and campaign info in the discussion board and save the individual messaging for breaking news and take action requests. </li></ul>Using Facebook and MySpace for Advocacy and Fundraising: Interview with Carie Lewis of the HSU, Wild Apricot.com
    90. 94. Advice for Nonprofits <ul><li>Ask people to repost your events and links as notes or posted items on their profiles. </li></ul><ul><li>Upload videos, photos, and events to your profile and ask people to post their related content. </li></ul><ul><li>Recruit people from similar groups by inviting them to join your group. </li></ul>Using Facebook and MySpace for Advocacy and Fundraising: Interview with Carie Lewis, Wild Apricot.com
    91. 95. Nonprofits are leveraging social networks
    92. 96. Why Important <ul><li>Future constituency for nonprofit </li></ul><ul><li>Large population </li></ul><ul><li>Socially aware an active </li></ul><ul><li>Power and influence with Corporate America </li></ul><ul><ul><li>For those looking to target this group -social and environmental responsibility will be key </li></ul></ul><ul><ul><ul><li>83% will trust a company more if it socially/environmentally responsible </li></ul></ul></ul><ul><ul><ul><li>69% consider the companies commitment to cause when deciding to shop </li></ul></ul></ul><ul><ul><ul><li>74% are more likely to pay to a company’s message if the company has deep commitment to a cause </li></ul></ul></ul>
    93. 97. How should you do it? <ul><li>Immediately </li></ul><ul><li>Authentically </li></ul><ul><li>Repeatedly </li></ul>
    94. 98. Potential Tools <ul><li>Blogs </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Video </li></ul><ul><li>Photos </li></ul>
    95. 99. Blogs <ul><li>Typepad </li></ul><ul><li>From wikipedia: </li></ul><ul><ul><li>A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog </li></ul></ul><ul><li>Cost: $4.95/month to $8.95/month </li></ul><ul><li>Others: Blogger , LiveJournal , Movable Type , WordPress </li></ul>
    96. 100. Micro-Blogging <ul><li>twitter </li></ul><ul><li>From wikipedia: </li></ul><ul><ul><li>Twitter is a free social networking and micro-blogging service that allows users to send &quot;updates&quot; (or &quot;tweets&quot;; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific or Facebook. </li></ul></ul><ul><li>Cost: Free </li></ul><ul><li>Others: None </li></ul>
    97. 101. Video <ul><li>YouTube </li></ul><ul><li>From wikipedia: </li></ul><ul><ul><li>YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February 2005 by three former PayPal employees.[1] The San Bruno-based service uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos. </li></ul></ul><ul><li>Cost: Free </li></ul><ul><li>Others: Google Video , Yahoo! Video </li></ul>
    98. 102. Pictures <ul><li>flickr </li></ul><ul><li>From wikipedia: </li></ul><ul><ul><li>Flickr is an image/video hosting website, web services suite and an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its organization tools that allow photos to be tagged and browsed by folksonomic means. It hosts more than two billion images. </li></ul></ul><ul><li>Cost: Free, $24.95/year </li></ul><ul><li>Others: dotoPhoto , WebShots , Fotki , Faces , SmugMug , Pixagogo </li></ul>
    99. 103. The Lab <ul><li>Add a blog to your web site. </li></ul><ul><li>Update it daily. </li></ul><ul><li>Talk about what you do, why you do it, how you do it, and how it impacts the lives of the people you serve. </li></ul><ul><li>Use pictures and video because they’re engaging and powerful. </li></ul><ul><li>Encourage folks to follow your tweets – tell folks when something has happened, something has been accomplished, something has changed. </li></ul>
    100. 104. So. Let’s do it. <ul><li>Add a link to your blog from your web site. </li></ul><ul><li>Picture or video. You choose. </li></ul><ul><li>Add a blog entry. “eTour was fun! And I learned a lot. Especially from Greg!” </li></ul><ul><li>Upload to flickr. </li></ul><ul><li>Blog it to Typepad. </li></ul><ul><li>Send a tweet to let folks know. </li></ul><ul><li>Real content. Immediate. Authentic. And repeatable (if you like and you should like). </li></ul>
    101. 105. Reference and Resources <ul><li>College Students Helping America , National Community Service, 2005 </li></ul><ul><li>America’s Teenage Volunteers/Volunteering and Giving Among Teenagers 12 to 17 Years of Age, Independent Sector, www.indepsec.org </li></ul><ul><li>Young And Old Are Flocking Online — Time You Reached Them – Performance Insider, Jere Doyle, Aug. 16, 2007 </li></ul><ul><li>Youth Helping America Series , National Community Service, 2005 </li></ul><ul><li>A New Generation Reinvents Philanthropy , Wall Street Journal, Rachel Emma Silverman, Aug 21, 2007 </li></ul><ul><li>Millennials Go to College. Presentation by Neil Howe & William Strauss at University Michigan, 2004 </li></ul><ul><li>Millennial Cause Study, Cone Inc & AMP Insights, 2006 </li></ul>
    102. 106. <ul><li>Momentum –igniting social change in the connect age , Allison H. Fine </li></ul><ul><li>Millennials Rising: The Next Great Generation, Neil Howe and William Strauss </li></ul><ul><li>A beginner's guide to Facebook for non-profits , www.wildapricot.com </li></ul><ul><li>Everything You Need to Know About Web 2.0, techsoup </li></ul><ul><li>Non-Profit Tech Blog </li></ul><ul><li>Beth’s Blog: How Nonprofits Can Use Social Media </li></ul>
    103. 107. Thank You! Greg McHale Founder & CEO © 2008 www.ephilanthropy.org
    104. 108. Search Engine Optimization: Attract More Donors and Visitors to Your Site! Every nonprofit should have a website that actually furthers its mission -- not just describes it Allan Pressel, CEO/Founder CharityFinders 877-456-3210 www.CharityFinders.com [email_address]
    105. 109. Agenda <ul><li>Effective marketing techniques </li></ul><ul><li>Search engine optimization (SEO) </li></ul><ul><li>Search engine marketing (SEM) </li></ul><ul><li>What should visitors be able to do on your site? </li></ul><ul><li>Q & A (throughout) </li></ul>
    106. 111. Search Engine Optimization (part 1) <ul><li>What are the key search engines? </li></ul><ul><li>How do they work? </li></ul><ul><ul><li>200+ ranking factors! </li></ul></ul><ul><li>What can you do to optimize your search engine standings? </li></ul><ul><ul><li>Metatags </li></ul></ul><ul><ul><ul><li>Description </li></ul></ul></ul><ul><ul><ul><li>Keyword </li></ul></ul></ul><ul><ul><li>Choosing and Using Keywords </li></ul></ul><ul><ul><ul><li>Use keywords/phrases liberally in page title, headings, body </li></ul></ul></ul><ul><ul><ul><li>Use different keywords on different pages </li></ul></ul></ul><ul><ul><ul><li>Keep them updated </li></ul></ul></ul><ul><ul><ul><li>You should have a keyword that is in your website address. </li></ul></ul></ul><ul><ul><ul><li>You should have a keyword that is in your page title. </li></ul></ul></ul><ul><ul><ul><li>Keyword selector tools </li></ul></ul></ul><ul><ul><ul><ul><li>http:// inventory.overture.com/d/searchinventory/suggestion </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google Zeitgeist - www.google.com/press/zeitgeist.html </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google AdWords Keyword Tool - https:// adwords.google.com/select/KeywordToolExternal </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google Trends - www.google.com /trends </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MSN Search Insider - www.imagine-msn.com/insider </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yahoo Buzz Index: http:// buzz.yahoo.com </li></ul></ul></ul></ul>
    107. 112. Search Engine Optimization (part 2) <ul><ul><li>Links </li></ul></ul><ul><ul><ul><li>Incoming </li></ul></ul></ul><ul><ul><ul><ul><li>Count your links: in Google, type “links: www.yournonprofit.org ” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Choose relevant, reputable sites </li></ul></ul></ul></ul><ul><ul><ul><li>Outgoing </li></ul></ul></ul>
    108. 113. Search Engine Optimization (part 3) <ul><ul><li>Use blogs </li></ul></ul><ul><ul><li>Avoid splash pages </li></ul></ul><ul><ul><li>Don’t require cookies </li></ul></ul><ul><ul><li>Use alt text </li></ul></ul><ul><ul><li>Robots.txt </li></ul></ul><ul><ul><li>Search engines prefer HTML </li></ul></ul><ul><ul><li>Search engines prefer text over graphics </li></ul></ul><ul><ul><li>Don’t use frames </li></ul></ul><ul><ul><li>Be careful with Flash and JavaScript </li></ul></ul><ul><ul><li>Create a site map </li></ul></ul><ul><ul><li>All pages should be easy to navigate to (esp. home page) </li></ul></ul><ul><ul><li>Create focused pages </li></ul></ul>
    109. 114. Search Engine Optimization (part 4) <ul><ul><li>Get listed in The Open Directory Project </li></ul></ul><ul><ul><ul><li>www.dmoz.org </li></ul></ul></ul><ul><ul><li>Purchase your domain name (URL) for as long a period as possible </li></ul></ul><ul><ul><li>Your site should display with or without the “www” </li></ul></ul><ul><ul><li>Keep your site updated frequently </li></ul></ul><ul><ul><li>Register with search engines </li></ul></ul><ul><ul><ul><ul><li>Unpaid </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Paid </li></ul></ul></ul></ul><ul><ul><li>SEO is based on unknown and changing algorithms! </li></ul></ul>
    110. 115. Page Rank <ul><li>Google PageRank (0-10) </li></ul><ul><ul><li>Ranks the importance of a web page </li></ul></ul><ul><ul><li>Calculate your own PageRank </li></ul></ul><ul><ul><ul><li>www.top25web.com/pagerank </li></ul></ul></ul>
    111. 116. Search Engine Marketing (SEM) is Cost Effective <ul><li>SEM is substantially lower cost than traditional marketing efforts </li></ul><ul><li>Cost of Acquisition Across Different Channels </li></ul>
    112. 117. Sponsored Link: to attract clients
    113. 118. Landing Page: for clients
    114. 119. Sponsored Link: to attract donors
    115. 120. Landing Page: for donors
    116. 121. Setting up a PPC campaign Tools <ul><li>Google Grants </li></ul><ul><li>Microsoft AdCenter </li></ul>
    117. 122. Financial (i.e., fundraising) transactions <ul><li>Cash donations </li></ul><ul><li>Events </li></ul><ul><li>In-kind donations </li></ul><ul><li>Membership </li></ul><ul><li>E-Store </li></ul><ul><li>Auctions </li></ul><ul><li>“ Thons” </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Investment donations </li></ul><ul><li>Planned Giving </li></ul><ul><ul><ul><li>Bequest Gifts </li></ul></ul></ul><ul><ul><ul><li>Life Income Gifts </li></ul></ul></ul><ul><ul><ul><li>Charitable Gift Annuity </li></ul></ul></ul><ul><ul><ul><li>Charitable Remainder Trust </li></ul></ul></ul><ul><ul><ul><li>Life Insurance Gift </li></ul></ul></ul><ul><ul><ul><li>Charitable Lead Trust </li></ul></ul></ul><ul><ul><ul><li>Retirement Plan Gifts </li></ul></ul></ul>
    118. 123. <ul><li>E-mail List Signup </li></ul><ul><li>Volunteer </li></ul><ul><li>Employment </li></ul><ul><li>E-newsletter </li></ul><ul><li>E-advocacy </li></ul><ul><li>Petitions </li></ul><ul><li>E-Cards </li></ul><ul><li>Forms </li></ul>Non-financial transactions <ul><li>Public Opinion Poll </li></ul><ul><li>Questionnaire </li></ul><ul><li>Referrals </li></ul><ul><li>User Feedback </li></ul><ul><li>Web 2.0 Tools </li></ul><ul><ul><li>Discussion/Message Board </li></ul></ul><ul><ul><li>Chat Room </li></ul></ul><ul><ul><li>LISTSERV </li></ul></ul><ul><ul><li>Podcast </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Blog </li></ul></ul>
    119. 124. Contact Information Allan Pressel, CEO/founder [email_address] www.CharityFinders.com 1-877-456-3210 18337 Grevillea Avenue Redondo Beach, CA 90278
    120. 125. Premier eTour Sponsors North American Sponsors North American eTour Sponsors Thank you & Good Luck!
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