@jaybernhardtUsing Social Media forProfessional AdvancementJay M. Bernhardt, PhD, MPHProfessor and Chair of Health Education and BehaviorDirector, Center for Digital Health and WellnessCollege of Health and Human PerformanceSociety for Public Health Education-Trustee for Special InitiativesSOPHE Annual Meeting 2013, Orlando, Florida, USA
@jaybernhardtHow To Go 2.0Without Stepping in #2Using Social Media forProfessional Advancement
@jaybernhardtSpecial Thanks to These 2.0 Gurus• Gari Clifford, Oxford University• Erin Edgerton Norvel, Danya International• BJ Fogg, Stanford University Persuasion Lab• Mandi Hall, University of Florida• Craig Lefebvre, RTI International & socialshift• Lyrissa Lidsky, UF Levin College of Law• Seth Noar, UNC Journalism and Mass Comm.• Josh West, BYU Department of Health Science
@jaybernhardtSocial Media Use by Age in US, 2005-2012
@jaybernhardtDecreasing Screen Sizeshttp://saasuserexperience.wordpress.com; http://blog.clicktale.com/2011/05/29/analyzing-the-impact-of-the-digital-fold, http://www.digitaltrends.com/mobile/vuzix-previews-its-revolutionary-smart-augmented-reality-glasses-technology-video; http://mobilejournalists.wordpress.com; http:/youtube.com; http://amazon.comIncreasing ParticipationNew Media and Social Media Trends
@jaybernhardtWhy Go 2.0?http://laportecreative.com/blog/2012/09/04/revenge-of-the-nerds/http://www.geeksofdoom.com/2011/10/05/visionary-apple-co-founder-steve-jobs-dies-at-age-56http://http://entrepeneur.comhttp://hollywoodreporter.com
@jaybernhardtFacebook for Professional Advancement• Join the 1+ Billion in the FB World!• Privacy and Account Settings are Important• Be Professional but Creative with Design– Use a professional looking profile photo• Make Friends and Label Them Appropriately• Hide Annoying Feeds vs. Unfriending• Friending Your Students and Co-Workers?
@jaybernhardtFacebook for Professional Advancement• Share and Be Interesting (But Don’t Share TMI)– No one cares what games you play or songs you like• Like Groups, Pages, and People (But Be Careful)• Quickly Remove and Un-Tag Content as Needed• Crowdsource Questions• Create/Join Groups, Pages and Private Groups
@jaybernhardtExtremely Brief LinkedIn Primer• Fill in your profile fields completely• When connecting, personalize the invitation• Join groups and actively participate and share• Share your status with updates that wouldinterest your network (keep it professional)• Recommend others and seek recommendations• Consider “premium” memberships• Consider linking your posts across applications
@jaybernhardtExtremely Brief Twitter Primer• More than 500 Million Users and Growing• 140 Character Notes Sent to your Followers– Can be “retweeted” through their networks– Private “direct messages” between followers– Hashtags (e.g., #sophe2013) help you find topics• Following tweets = “drinking from a fire hose”– Follow selectively (and remember its public)– Use lists and aggregators and data mining tools• Can Change the World (and Already Has)!
@jaybernhardtTwitter for Professional Advancement• Sign up! (Professional & Personal Accounts)• Find and Follow People and Organizations– But remember that these lists are public– Organize people you following into lists by topic• Retweet Other’s Tweets (Add your own voice)• Create and Send Tweets (Edit before sending)"I dont want to read tweets that say what youre doing, I wantto read tweets that say what youre thinking" @SteveCase
@jaybernhardtTwitter Epic Fails (Don’t Do This!)http://mashable.com; http://huffingtonpost.com;
@jaybernhardtTwitter for Professional Advancement• Find and Follow Hashtags (Like #sophe2013)• Great for communicating within groups orclasses (using DMs and/or Hashtags)– Don’t accidentally send your DM to all!• Positive tweets, photos, videos get retweets• Follow leaders in your field and use“snowball sampling” to see who they follow
@jaybernhardtOther 2.0 Resources for Advancement
@jaybernhardtAdditional Resources12 Ways to Use Facebook Professionallyhttp://gigaom.com/2007/07/24/12-ways-to-use-facebook-professionally/See the Good in YouTube: A professional tool, 2011http://www.byutv.org/seethegood/post/See-the-Good-in-YouTube-A-professional-tool.aspx25 Ways To Use Twitter To Improve Your Professional Developmenthttp://edudemic.com/2012/09/25-ways-to-use-twitter-to-improve-your-professional-development/How to Use LinkedIn Powerfully: 10 Tips to Knowhttp://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-knowThe Health Communicator’s Social Media Toolkit, CDC, 2011http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.PDF3 Reasons Why Social Networking Is Not a Waste of Time for Health Professionals (2011)http://healthin30.com/2011/05/3-reasons-why-social-networking-is-not-a-waste-of-time-for-health-professionals/Healthcare Professionals and Social Networking - The Social Media Issue (2011)http://source.southuniversity.edu/healthcare-professionals-and-social-networking-33211.aspx