JOSEPH BARRETT               Oak Park, MI 48237 • 248.910.7810 (c)/248.336.9100 (h) •          ...
JOSEPH BARRETT                                                                                           Page Two         ...
Lightbulb for Creative Thinking” award for designing a video show in partnership with local retailersshowcasing BMG artist...
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Joesph Barrett Resume1


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Joesph Barrett Resume1

  1. 1. JOSEPH BARRETT Oak Park, MI 48237 • 248.910.7810 (c)/248.336.9100 (h) • M A R K E T I N G /S A L E S P R O F E S S I O N A L Marketing Management / Sales Leader / Strategic Planning/Product DevelopmentHighly motivated marketing and sales professional with outstanding team leadership skills that will help achievecompany set goals. Demonstrated ability in developing marketing strategies and initiatives that boost product andbrand awareness. Dynamic team player that is creative and resourceful, with proven acumen to build and maintainclient relationships through exceptional communication and interpersonal skills. Core Competencies • Strategic Market Planning • Multi-layer Artist Advertising • Marketing Collateral Execution • National Campaign Coordination • Direct Marketing Programs • Team Building & Management • Regional/National Retailer Sales • Budget Preparation/Administration P R OF E S S I ON A L E X P E RI E N C E Allstate Insurance Company Farmington Hills, MI SALES ADMINISTRATIVE LEADER 2012 – PRESENT • Leading process work and act as SME for regional or nationally launched sales programs within each state. • Manage flow of communication, web education, and promotions traffic between home office and regional sales to field leaders. • Support field sales leaders in day to day operations with their agency group. • Liaison between different departments within the regional office and sales/field sales. • Assist in recruiting efforts with human resources and deployment leader in finding new candidates for agency opportunities. REGIONAL MARKETING MANAGER 2009 – 2011 • Responsible for the overall marketing strategy within the operating regions of Michigan, Ohio and Indiana. • Development and support of the regional marketing staff, reporting results and ROI of regional marketing campaigns. • Managed annual budget to target cost per sale of leads and hit +/- 2% of quarterly planned spend. • Analyze direct mail, outbound telemarketing, social media and agency web site strategy. • Member of Allstate regional Senior Leadership team MOC(market operating committee). …Continued…
  2. 2. JOSEPH BARRETT Page Two Professional Experience Continued Sony BMG Music Entertainment Troy, MI ACCOUNT MANAGER 2005 – 2009Solicited music inventory sales from assigned regional Best Buy® retail customer base in Detroit, Chicagoand Minneapolis as well as local independent retail stores and wholesale accounts. Coordinatedadvertising and marketing plans for retail accounts and primary contact for artist events. • Monitored sales quota by analyzing customer orders and product projections based on market drivers and trend reports to ensure stores had appropriate product levels in stock. • Analyzed radio airplay, sales data and advertising against customer orders for new releases and existing catalog to provide data on product sales, reduce returns and increase existing stock levels of current inventory. • Set up special sales promotions and discount programs at accounts in order to boost stock levels and obtain sales goals. MARKETING MANAGER 1999 – 2005Supervised and assisted with national and local marketing efforts at music retail stores and non-traditionalretail outlets in the Midwest and East Coast. Managed support and inventory/advertising communication forHarmony House, Musicland, Borders and Handleman accounts. Managed $35,000 advertising budget, co-managed $1.5 million dollar branch operations budget which supported leasing, salaries, office supplies,advertising, marketing and overall office operations. Managed the daily functions and project assignmentsof nine (9) direct reports. Researched pricing policies and recommended appropriate sales channels. • Supported new retail opportunities by allocating funds from quarterly marketing budget ($5,000) for regional marketing projects to increase artist awareness and sales. • Managed advertising requests from sales representatives and monitored set-up, output, and project results in order to increase market share. BMG Music Entertainment Chicago, IL SINGLE SALES COORDINATOR 1997 – 1999Solicited and sold BMG artist inventory to national retail accounts (Musicland, Top Hits, Best Buy, andTarget) as well as local Tower Records locations. Functioned as liaison between sales/marketing staff andlabel promotion representatives by distributing sales and airplay information to both groups, and helpedimprove product sales. BMG Music Entertainment Troy, MI PRODUCT DEVELOPMENT COORDINATOR 1993 – 1997Set up and executed marketing projects at chain stores for BMG artists in Michigan, Ohio, Pennsylvania,Indiana and West Virginia. Coordinated artist retail visits, radio visits and listening parties. Received “The
  3. 3. Lightbulb for Creative Thinking” award for designing a video show in partnership with local retailersshowcasing BMG artists, while tying in advertisement for the stores, producing a sales increase of 10 –15%. E DU CA TI ON , O R GA NI ZA T I ON S & A W AR D S Clark-Atlanta University, Atlanta, Georgia, Bachelor of Arts Licensed Property & Casualty, Life & Health producer United States Marine Corps Reserves -Meritorious promotion to Private First Class, Meritorious Mast as Operations Crew Chief Prince Hall Masons Organization BMG “The Lightbulb for Creative Thinking” Award -Created a video show with local music stores and increased TV visibility for BMG artists linked with product advertising.