Design portfolio of Jonathan Bates, online creative director and developer for mobile, web, widget, social media and desktop application architecture/UI/UX/Strategy
1. Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
Presentation of Design Work,
Site Architecture & Branding
Revised March 2009
More portfolio and client information at
www.jonbatesdesign.com Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
2. My Background
6 years experience at CNET Networks
1996-1998, Director of Multimedia
2001-2003, Design Director
(Commerce, All Network Sites)
Roles/Responsibilities
Manage creative + production staff (4-30+)
Oversee sub-brand designs, redesigns &
daily production for 13 properties worldwide
Develop & design new commerce systems
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
3. My Background
@Home Network
Senior Producer, Multimedia
Roles/Responsibilities
Produced daily broadband video content for
1.2 million subscriber portal
Managed production staff and
videographers
Responsible for content syndication
relationships with CNN, Bloomberg, NBC…
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
4. My Background
Jon Bates Design
Creative Director
Roles/Responsibilities
Multimedia and dynamic Flash, AIR and Silverlight
content
Branding solutions and web development for
small and medium-sized clients
Commerce integration
Production systems integration and training
Content planning & site architecture
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
5. Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
Web user experience / UI / design
Designs, concepts and projects by Jonathan Bates
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
6. eCatalog Best 100 Products
eCatalog is a product directory system
viewable on- or offline.
Tight page load restrictions
Vendor-maintained product required
intuitive content production tools
Commerce solution for CNET allowed
vendors to distribute and maintain
product while delivering click-through
revenue back to CNET
End product generated major revenue
for advertisers and CNET Networks
Portfolio / Site design + User experience
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
7. Apple eMac Retailer Toolkit
The Retailer Toolkit was an online
system for sales team product training
Watch-and-Quiz format highlighted
selling points, specs and more
Test results sent to store manager,
then sent for aggregation by Apple
Apple was ensured greater
consistency in sales practices and
retail proficiency
Retail managers able to measure staff
proficiency and target re-training
Portfolio / Site design + User experience
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
8. CNET Reviews site redesign
‘Reviews’ is the primary commerce
engine and revenue producer for CNET
Redesign included new commerce
back-end, new ad system & new
network-wide common templates
Needed to improve user & vendor
experience without confusing them
Business-critical redesign: failure
would cripple revenue network-wide
Site traffic and click revenue both
improved beyond target goals
Portfolio / Site design + User experience
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
9. Solonis Portal redesign
The Portal is a total-business interface
for sales, inventory and reporting
Existing product was clunky and
unintuitive, causing user complaints
New UI and architecture used familiar
icon and common UI tools
Introduced new ‘Help’ system and
running ‘Tips’ footer to educate user
Main navigation stayed consistent,
allowing users to feel grounded
Portfolio / User interface (application)
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
10. Solonis Portal redesign
The Portal is a total-business interface for
sales, inventory and reporting
Existing product was clunky and
unintuitive, causing user complaints
New UI and architecture used familiar icon
and common UI tools
Introduced new ‘Help’ system and running
‘Tips’ footer to educate user
Main navigation stayed consistent, allowing
users to feel grounded
Portfolio / User interface (application)
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
11. Solonis Portal redesign
The Portal is a total-business interface
for sales, inventory and reporting
Existing product was clunky and
unintuitive, causing user complaints
New UI and architecture used familiar
icon and common UI tools
Introduced new ‘Help’ system and
running ‘Tips’ footer to educate user
Main navigation stayed consistent,
allowing users to feel grounded
Portfolio / User interface (application)
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
12. HP Change internal promotion
HP staff worldwide needed to be
included in the roll-out of HP’s new ads
Online web format replaced previous
print brochure approach, resulting in
significant budget savings
Tracking system gave HP metrics on
internal awareness, which brochures
did not offer
Online format allowed tweaking and
revisions; brochure required 6-12
weeks advance for printing
Portfolio / Site design + User experience
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
13. ZDNet worldwide redesign
CNET acquired ZDNet in 2001, requiring the
rebuild of all properties worldwide to work
with ad, content and analysis systems at CNET
Conversion of 5+ years static pages to
dynamic publishing system pages
Conversion of unmanaged sites to
common network-wide templates
Integration with CNET ad & analysis
while keeping previous ZD ‘buys’
online
6 month timeline, business critical
Portfolio / Site design + User experience
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
14. HotGigs site launch design
Contract staffing site needed new
brand, site design & marketing
campaign
Wide range of visitors required UI
with ‘fast-track’ tools for savvy users
and simple tools for newer users
Formidable competition meant
HotGigs had to offer unique tools,
services and approach
New product launch included
publishing system and analysis
integration, all during development
Portfolio / Site design + User experience + Brand development
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
15. HotGigs site launch design
Contract staffing site needed new
brand, site design & marketing
campaign
Wide range of visitors required UI
with ‘fast-track’ tools for savvy users
and simple tools for newer users
Formidable competition meant
HotGigs had to offer unique tools,
services and approach
New product launch included
publishing system and analysis
integration, all during development
Portfolio / Site design + User experience + Brand development
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
16. iFeel RapidChart patient tool
PC-based and mobile application for
clinic patient records management,
charting and history review
Created in Silverlight and
Sharepoint 2007
Mobility of application allowed use
on office computers, PDAs,
Smartphones and as a widget
Built on 128-bit secure DES-grade
architecture
Encrypted database feeds via XML
Portfolio / Site design + User experience + Brand development
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
17. Mark Farina record release
Site to accompany release of new
album by major San Francisco record
producer
Created ‘Air Farina’ concept as
homage to old-style airline safety
guides
Client was so pleased with concept
that album was renamed ‘Air Farina’
and new song written with same
name
Portfolio / Site design + User experience + Brand development
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
18. Sabri Properties rebranding
Property developer with ‘image
problem’ needed to rebrand & educate
Refocused site content around
community involvement and
donations, which had not been widely
publicized
Many images from communities
where Sabri developed, to give
current residents sense of ownership
Press section revamped and included
photos and bios highlighting good
Portfolio / Site design + rebranding
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
19. ChickFlick Productions site
Site for independent film release “See
How They Run”, a documentary about
the mayoral race in San Francisco.
Portfolio / Site design + User experience + Brand development
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
20. Jiwire.com site design
New launch site for provider of high-
speed wireless Internet information,
products and services
Portfolio / Site design + User experience + Brand development
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
21. Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
Presentation design / print projects
Designs and concepts by Jonathan Bates
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
22. Presentation design
Walker Art Center /HGA Architects
Presentation for donors and foundation
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
23. Presentation design
Entry House, Inc.
Presentation for non-profit human services
organization
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
24. Presentation design
Sabri Properties
New construction presentation for city review
and community impact meetings
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
25. Presentation design
Sabri Properties
New construction presentation for city review
and community impact meetings
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
26. Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
Identity design & brand building
Designs and concepts by Jonathan Bates
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
27. Identity & Brands
Echezeaux Restaurant
Total identity system
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
28. Identity & Brands
Foreign Cinema Restaurant
Logo design and ad campaign
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
29. Identity & Brands
ChickFlick Productions
Logo design and identity system
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
30. Identity & Brands
101Blu restaurant
Logo design and identity system
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
31. Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
Other design and ad development
Designs and concepts by Jonathan Bates
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
32. Advertising design
California Freedom Coalition
2002 campaign for bus-stop ads by anti-Iraq
war organization for worldwide protest
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
33. Advertising design
3M Corporation
Ad campaign for new industrial fire barrier
product line
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
34. Brand design
IMPOSSIBLE FABRICS
Rebranding, ad campaign &
corporate collateral system
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
35. Broadcast design & production
Fox TV 1999 Emmy Awards
Segment for Emmy Awards show
(Concept producer; designer; motion graphics
supervisor)
May 09 Revision Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
36. Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com
Thank you for your interest!
Jonathan Bates
jonathan@jonbatesdesign.com
www.jonbatesdesign.com Online resources:
(612) 578 0222 Resume (PDF)
Send email
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com