Why Social Media Makes Everything About Marketing

Power Risk & Accountability Why Social Media Makes Everything About Marketing LEAD San Diego 02.24.10

Jay Baer Social Media Strategy www.convinceandconvert.com @jaybaer

I Will Tell You The Truth Today’s Truth

Social Media is Pervasive 17% 83% Active Inactive

The World According to Social Media China India United States

The People Will Be Heard 20 Hours of Video Uploaded to YouTube Every Minute

3 Billion Photos Uploaded to Facebook Every Month

1 Million Tweets Per Hour

Social Media Gives Consumers Power

In Their Personal Relationships, Weakened by Time Pressure “My relationships are no longer dictated by geography or circumstance.” -- Amber Naslund

And in Relationships with Business

Social Media Is Customer Service + Word of Mouth... ...on Steroids

Praise

Frustration

Vengeance

Ripples in the Pond

Now, Everything In Your Company is Marketing *+,) -.,/01%#) 6%("7) !"#$%&'() 2%#345%) 2%'40#) !"'"(%1%'/)

6 New Responsibilities of Marketing- Centric Organizations

1. Active Listening

Social Media Doesn’t Create Negativity, It Uncovers It

2. Always Be Marketing

It’s a Real-Time World

Speed Kills

3. Develop Rules of Engagement Social Media Policies | Outreach/Answer Protocols & Scripts

4. Manage Expectations

5. Build a Crisis Plan

Fight Social Media Fire With Social Media Water

6. Discover Opportunities

Turn Lemons Into Lemonade

Is Today The Day You Start Integrating Social Media?

Jay Baer Social Media Strategy www.convinceandconvert.com @jaybaer

http://www.convinceandconvert.com	348
http://www.slideshare.net	65
http://prschool.wordpress.com	31
http://socialmediaforschools.wikispaces.com	18
http://paper.li	14
http://translate.googleusercontent.com	4
http://www.ukceo.com	2
http://marketingtypo.com	1
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by Jay Baer on Feb 20, 2010