When Do You Promote a Facebook Post?

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When do you pay the money to promote a Facebook post? Jay Baer and Convince & Convert developed this handy chart that tells you when to pull the trigger on promoted posts on Facebook.

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  • thanks for sharing!
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  • so simple and easy to understand - thanks
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  • Thanks for sharing this Jay - it's posted across to Pinterest!
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  • Jay, really like the simplicity of this. I've basically been saying the same thing to folks, so now I can just refer them to your slide. I also posted it to my Facebook best practices scoop.it topic. Thanks for all!
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When Do You Promote a Facebook Post?

  1. When do you STIR a Facebook post?S Shelf-Life - Will the post still be relevant 4 days from publication?T Time - Has it been at least 6 hours since publication?I Impact - Does the post include a link or other call-to-action that creates desirable customer behaviors (beyond a simple “like”)?R Results - Has the post exceeded a 1% engagement rate (likes + comments + shares, divided by total fans)? 4 Yes Answers = Promote

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