SlideShare a Scribd company logo
1 of 1
Download to read offline
When do you STIR a
  Facebook post?
S   Shelf-Life - Will the post still be relevant 4 days from publication?



T   Time - Has it been at least 6 hours since publication?



I   Impact - Does the post include a link or other call-to-action that
    creates desirable customer behaviors (beyond a simple “like”)?



R   Results - Has the post exceeded a 1% engagement rate
    (likes + comments + shares, divided by total fans)?

                                          4 Yes Answers = Promote

More Related Content

More from Jay Baer

Smarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing  - Sales and Marketing Cooperation is Doable and PowerfulSmarketing  - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
 
It's time to own your social community
It's time to own your social communityIt's time to own your social community
It's time to own your social communityJay Baer
 
Four Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsFour Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsJay Baer
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot Jay Baer
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouJay Baer
 
Shotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume playShotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume playJay Baer
 
The Best of Twitter 20
The Best of Twitter 20The Best of Twitter 20
The Best of Twitter 20Jay Baer
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media AdvocacyJay Baer
 
Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
 
21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About MarketingJay Baer
 
Creating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsCreating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsJay Baer
 
The Power of Everything
The Power of EverythingThe Power of Everything
The Power of EverythingJay Baer
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offerJay Baer
 
Facebook and Email - Integrating Two Important Channels
Facebook and Email - Integrating Two Important ChannelsFacebook and Email - Integrating Two Important Channels
Facebook and Email - Integrating Two Important ChannelsJay Baer
 
8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media CrisisJay Baer
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
 
Does Free Content Cannibalize Your Paid Consulting?
Does Free Content Cannibalize Your Paid Consulting?Does Free Content Cannibalize Your Paid Consulting?
Does Free Content Cannibalize Your Paid Consulting?Jay Baer
 

More from Jay Baer (20)

Smarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing  - Sales and Marketing Cooperation is Doable and PowerfulSmarketing  - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and Powerful
 
It's time to own your social community
It's time to own your social communityIt's time to own your social community
It's time to own your social community
 
Four Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsFour Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecrets
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For You
 
Shotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume playShotguns trump rifles: Why social media strategy is now a volume play
Shotguns trump rifles: Why social media strategy is now a volume play
 
The Best of Twitter 20
The Best of Twitter 20The Best of Twitter 20
The Best of Twitter 20
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
 
Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content Marketing
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not Hype
 
21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing
 
Creating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsCreating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 Steps
 
The Power of Everything
The Power of EverythingThe Power of Everything
The Power of Everything
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offer
 
Facebook and Email - Integrating Two Important Channels
Facebook and Email - Integrating Two Important ChannelsFacebook and Email - Integrating Two Important Channels
Facebook and Email - Integrating Two Important Channels
 
8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media
 
Does Free Content Cannibalize Your Paid Consulting?
Does Free Content Cannibalize Your Paid Consulting?Does Free Content Cannibalize Your Paid Consulting?
Does Free Content Cannibalize Your Paid Consulting?
 

Recently uploaded

Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 

Recently uploaded (20)

Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 

When Do You Promote a Facebook Post?

  • 1. When do you STIR a Facebook post? S Shelf-Life - Will the post still be relevant 4 days from publication? T Time - Has it been at least 6 hours since publication? I Impact - Does the post include a link or other call-to-action that creates desirable customer behaviors (beyond a simple “like”)? R Results - Has the post exceeded a 1% engagement rate (likes + comments + shares, divided by total fans)? 4 Yes Answers = Promote