Faster! <br />The 7 New Roles of Agencies in                            Real-Time Business<br />@jaybaer<br />
Jay Baer<br />Social Media Consultant to Agencies<br />ConvinceandConvert.com<br />NowRevolutionBook.com<br />@jaybaer<br />
Verification<br />Contemplation<br />Privacy<br />Expectations<br />
“If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton o...
Cartographer<br />
“Dan is [expletive] devastated about Dawkins signing with Denver . . . Dam Eagles R Retarded!!”<br />
Scout<br />
Interpreter<br />
Interpreter<br />
Politician<br />
Firefighter<br />
Listen<br />Acknowledge<br />Fight Fire with Water<br />Launch FAQ<br />
“Thinking about getting a dedicated server? Try out @codero. Power outage this morning but handled it great.” -@stevemcstu...
“@Codero The outage this AM was a rough way to start the week, but the flow of info keeping us informed on progress was im...
Accountant<br />
Awareness<br />Sales<br />Loyalty<br />
Trainer<br />
It’s Not a Threat… It’s an Opportunity<br />
Jay Baer<br />Social Media Consultant to Agencies<br />ConvinceandConvert.com<br />NowRevolutionBook.com<br />@jaybaer<br />
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The 7 new roles of agencies in real time business

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The 7 new roles agencies need to provide their clients as a result of real-time business. Presentation given by social media strategist and co-author of The Now Revolution, Jay Baer at BOLO 2010 conference.
http://www.convinceandconvert.com
http://www.nowrevolutionbook.com

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  • Companies Can’t Do It Themselves. They Need a Village. A different Cast of Characters. 6 of them that you can play.
  • Earn Audience, Don’t Buy It.
  • Create Advocacy
  • Be Human
  • Make it about them
  • Activate, Don’t Collect
  • Success Metrics Are measured in real-time, not quarterly
  • Bunny Wailer
  • Cartogrpaher, Scout, Interprepter, Politician, Firefighter, Accountant, Trainer
  • The 7 new roles of agencies in real time business

    1. 1. Faster! <br />The 7 New Roles of Agencies in Real-Time Business<br />@jaybaer<br />
    2. 2. Jay Baer<br />Social Media Consultant to Agencies<br />ConvinceandConvert.com<br />NowRevolutionBook.com<br />@jaybaer<br />
    3. 3.
    4. 4. Verification<br />Contemplation<br />Privacy<br />Expectations<br />
    5. 5.
    6. 6. “If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it.The company can’t ignore me then!”<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10. Cartographer<br />
    11. 11.
    12. 12. “Dan is [expletive] devastated about Dawkins signing with Denver . . . Dam Eagles R Retarded!!”<br />
    13. 13. Scout<br />
    14. 14.
    15. 15.
    16. 16. Interpreter<br />
    17. 17. Interpreter<br />
    18. 18.
    19. 19. Politician<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. Firefighter<br />
    25. 25. Listen<br />Acknowledge<br />Fight Fire with Water<br />Launch FAQ<br />
    26. 26.
    27. 27. “Thinking about getting a dedicated server? Try out @codero. Power outage this morning but handled it great.” -@stevemcstud<br />
    28. 28. “@Codero The outage this AM was a rough way to start the week, but the flow of info keeping us informed on progress was impressive” - @decatech<br />
    29. 29. Accountant<br />
    30. 30.
    31. 31. Awareness<br />Sales<br />Loyalty<br />
    32. 32.
    33. 33.
    34. 34.
    35. 35. Trainer<br />
    36. 36.
    37. 37. It’s Not a Threat… It’s an Opportunity<br />
    38. 38. Jay Baer<br />Social Media Consultant to Agencies<br />ConvinceandConvert.com<br />NowRevolutionBook.com<br />@jaybaer<br />

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