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The 7 new roles of agencies in real time business
 

The 7 new roles of agencies in real time business

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The 7 new roles agencies need to provide their clients as a result of real-time business. Presentation given by social media strategist and co-author of The Now Revolution, Jay Baer at BOLO 2010 ...

The 7 new roles agencies need to provide their clients as a result of real-time business. Presentation given by social media strategist and co-author of The Now Revolution, Jay Baer at BOLO 2010 conference.
http://www.convinceandconvert.com
http://www.nowrevolutionbook.com

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  • Companies Can’t Do It Themselves. They Need a Village. A different Cast of Characters. 6 of them that you can play.
  • Earn Audience, Don’t Buy It.
  • Create Advocacy
  • Be Human
  • Make it about them
  • Activate, Don’t Collect
  • Success Metrics Are measured in real-time, not quarterly
  • Bunny Wailer
  • Cartogrpaher, Scout, Interprepter, Politician, Firefighter, Accountant, Trainer