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The 7 new roles agencies need to provide their clients as a result of real-time business. Presentation given by social media strategist and co-author of The Now Revolution, Jay Baer at BOLO 2010 ...

The 7 new roles agencies need to provide their clients as a result of real-time business. Presentation given by social media strategist and co-author of The Now Revolution, Jay Baer at BOLO 2010 conference.
http://www.convinceandconvert.com
http://www.nowrevolutionbook.com

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  • Companies Can’t Do It Themselves. They Need a Village. A different Cast of Characters. 6 of them that you can play.
  • Earn Audience, Don’t Buy It.
  • Create Advocacy
  • Be Human
  • Make it about them
  • Activate, Don’t Collect
  • Success Metrics Are measured in real-time, not quarterly
  • Bunny Wailer
  • Cartogrpaher, Scout, Interprepter, Politician, Firefighter, Accountant, Trainer

The 7 new roles of agencies in real time business Presentation Transcript

  • 1. Faster!
    The 7 New Roles of Agencies in Real-Time Business
    @jaybaer
  • 2. Jay Baer
    Social Media Consultant to Agencies
    ConvinceandConvert.com
    NowRevolutionBook.com
    @jaybaer
  • 3.
  • 4. Verification
    Contemplation
    Privacy
    Expectations
  • 5.
  • 6. “If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it.The company can’t ignore me then!”
  • 7.
  • 8.
  • 9.
  • 10. Cartographer
  • 11.
  • 12. “Dan is [expletive] devastated about Dawkins signing with Denver . . . Dam Eagles R Retarded!!”
  • 13. Scout
  • 14.
  • 15.
  • 16. Interpreter
  • 17. Interpreter
  • 18.
  • 19. Politician
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Firefighter
  • 25. Listen
    Acknowledge
    Fight Fire with Water
    Launch FAQ
  • 26.
  • 27. “Thinking about getting a dedicated server? Try out @codero. Power outage this morning but handled it great.” -@stevemcstud
  • 28. “@Codero The outage this AM was a rough way to start the week, but the flow of info keeping us informed on progress was impressive” - @decatech
  • 29. Accountant
  • 30.
  • 31. Awareness
    Sales
    Loyalty
  • 32.
  • 33.
  • 34.
  • 35. Trainer
  • 36.
  • 37. It’s Not a Threat… It’s an Opportunity
  • 38. Jay Baer
    Social Media Consultant to Agencies
    ConvinceandConvert.com
    NowRevolutionBook.com
    @jaybaer